HISTORY OF BRANDING: Brands were originally developed as labels of ownership: name‚ term‚ design‚ and symbol. However‚ today it is what they do for people that matters much more‚ how they reflect and engage them‚ how they define their aspiration and enable them to do more. Powerful brands can drive success in competitive and financial markets‚ and indeed become the organization ’s most valuable assets. In the field of marketing‚ brands originated in the nineteenth century with the advent of packaged
Premium Brand Branding
creation of Sony Ericsson Mobile Communications Formal discussions were held between Ericsson and Sony in late 2000 with serious discussions in early 2001. Before the start of reorganising its operations the Ericsson handset division – DCP Division Consumer Products - employed close to 18‚000 people‚ or almost 20 per cent of total Ericsson employment. Between 6‚000 and 7‚000 were transferred to Flextronics. An estimated roughly 8‚000 were released and another 3‚500 were transferred to Sony-Ericsson
Premium Supply chain management Mobile phone
Core Competencies Core competencies are the essential capabilities that create a firm’s sustainable competitive advantage. Based on experience‚ knowledge‚ and know-how‚ they are built up over time and cannot be easily imitated. For this reason‚ products and technologies are seldom core competencies. The advantage they provide is short-lived‚ and other companies can readily purchase‚ emulate‚ or improve upon them. Core competencies are more likely to be processes. Processes cut across functional
Premium Marketing Customer relationship management Customer service
1 : What do you understand by ‘mission’? Explain why it is necessary at the starting point in the process of formulating a strategy? What do you understand by ‘mission’? As per Mintzberg - A mission describes the organisation’s basic function in society‚ in terms of the products and services it produces for its customers”. Mission defines the fundamental purpose of an oraganisation ‚ describes why it exists and answers the question “Wha do we do?”. Mission statement creates a sense of direction
Premium Management Strategic management Strategic planning
Sony Corporation Time Context: End of the fiscal year in March 2000 Viewpoint: Marketing Analyst Facts: March‚ 2000 - Sony Corporation began to redesign itself as a forward-looking company in the network era of the 21st century. Consolidated net sales in the given fiscal year: 6‚687 billion yen Operating income: 241 billion yen Sony’s market capitalization: 9.1 trillion yen 4th among the Japanese companies listed on the Tokyo Stock Exchange as of May 18 2001 (Top 3 companies- NTT Docomo‚
Premium Sony
Sportswear’s mission statements. Both of these companies’ focus provides clothing for the outdoorsman. A mission statement is an important message from the company to all of their stakeholders. (King D. C.‚ 2012) Patagonia Outdoor Clothing’s mission statement is to build the best product‚ cause no unnecessary harm‚ use business to inspire and implement solutions to the environmental crisis. Columbia Sportswear’s mission statement is to design and deliver authentic‚ outdoor‚ high-value products for
Premium Strategic management Statements Natural environment
The National Mission for a Green India with a planned investment of $10.3 billion over the next 10 years can have a major developmental impact in more ways than one. Such a massive exercise can raise fresh natural capital that is so vital for the tens of millions of people who depend on degraded forests. It can meet the twin objectives of assigning forest land to tribal and other forest- dwelling communities to enable livelihoods‚ and relieving extractive pressures on core dense forests to aid conservation
Premium Forest Forestry Ecosystem
CORE Banking CORE or CORE Banking is a very important terminology used in Indian banking industry. The term CORE is used in two perspectives in Indian banking industry. 1) First Perspective of Core Banking In the first perspective CORE stands for Centralized Online Real-time Environment (CORE). It is a system of centralized banking under which all banks use a centralized data-centre for all their banking transactions. It can be said that all banks under this system share all information
Premium Bank
Core Conditions Essay (1682 words) Carl Rogers‚ often described as the founding father of person centered therapy (previously known as patient then client centered therapy)‚ identified 3 major factors (or core conditions) that must be present within a therapeutic relationship for it to develop successfully‚ these are: congruence (also known as genuineness)‚ acceptance (also referred to as Unconditional Positive Regard) and empathy. Congruence (or genuineness) can be described as “the degree
Premium Psychology Psychotherapy Therapy
Competitors Analysis Of SONY Electronics Industry The strategic competitors of Sony are LG‚ Samsung & Panasonic. Brief information about the competitor of Sony Electronics Corporation LG Electronics (Korea) is a multinational electronics company‚ the second-largest South Korean chaebol following Samsung headquartered in Yeouido‚ Seoul‚ South Korea. The company operates its business through four divisions: Mobile Communications‚ Home Entertainment‚ Home Appliances‚ and Air Conditioning & Energy
Premium South Korea