HISTORY OF BRANDING: Brands were originally developed as labels of ownership: name‚ term‚ design‚ and symbol. However‚ today it is what they do for people that matters much more‚ how they reflect and engage them‚ how they define their aspiration and enable them to do more. Powerful brands can drive success in competitive and financial markets‚ and indeed become the organization ’s most valuable assets. In the field of marketing‚ brands originated in the nineteenth century with the advent of packaged
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Political- legal environment is one of the economic environment that its development has strongly impacts on the marketing decisions of the company. The political environment consists of laws‚ government agencies‚ and pressure groups that influence or limit various organizations and individuals in a given society. Each factors of political environment has its own functions and impacts on the economic activities of the industry. The economic systems work best with at least some regulation. When
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Legal Environment of SLT Report SU MAN MSc SLT ETU20100211 ESC RENNES 1. The Legal Differences There are approximately 80.000enterprises related to Travel agents and tour operators in Europe with 450‚000 employees. Package holiday becomes a popular and convenient travelling form attracting more people. Until 2007‚ 190 million package holidays have been sold. Meanwhile‚ 29.000 IATA accredited agency have already settled in travel agency. According to the statistics‚ there were $1.6 billion
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Q1. Identify three types of political risk evident in Chavez’s Venezuela and give an example of each. Political risk is the political forces will provoke drastic changes in a country’s business environment and adversely affect the goals of business enterprise. There are three kind of political risk in the case “Chavez’s Venezuela”‚ macro-political risk‚ micro-political risk and legal risk. After populist socialist president‚ Hugo Chavez took the office of Venezuela‚ he took many actions to
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BETWEEN A ROMANO-GERMANIC LEGAL ENVIRONMENT AND A COMMON LAW ENVIRONMENT In order for us to understand the difference between a ROMANO-GERMAN legal environment and a COMMON LAW environment‚ it is important for us to examine each system separately and then to present the main differences of the two legal systems. ROMANO-GERMANIC LAW (CIVIL LAW) Civil law is the main legal system used in the world today. It originates from the Roman law and is based on written legal codes which are applied
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Hong Kong’s Economic and Political Environment Hong Kong’s retrocession in the summer of 1997 was an event long prepared for‚ and built up to‚ in the minds of the territory’s citizens and residents. A significant number of the educated applied for overseas passports and left for more politically and economically stable environments in which to live and work; the "Brain Drain" was a significant problem for Hong Kong from 1984. Return to Chinese rule brought a promise from China that Hong Kong
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international business‚ knowledge about political environments is very important. Why? Please provide examples. The Political environment is often a direct consequence of the political parties in power‚ which represents the popular opinion of the citizens of the region. If the citizens are‚ for example‚ pro-Big Business then probably taxation will be modest and there will not be a lot of stringent rules about environmental considerations.If the citizens are very concerned about safety issues‚ for example
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The political environment in a country affects business organizations and could introduce a risk factor that could cause them to suffer a loss. The political environment could change as a result of the actions and policies of governments at all levels‚ from the local level to the federal level. Businesses need to be prepared to deal with the fallout’s of government politics locally and internationally. Let’s first define Political environment‚ there are several factors that creates an Inter-linkages
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First off Company X would bring the lawsuit to a State Trial Court of General Jurisdiction. These courts hold a wide variety of cases such as civil disputes and criminal prosecution. Although if Company X is planning on suing for less than 5‚000 dollars they may bring the case to a Small Claims Court. Secondly‚ necessary pleadings need to be filed in order for this case to be brought to court. First off Company X would have to file a Plaintiff’s Complaint with the appropriate court. This complaint
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POLITICAL AND LEGAL ENVIRONMENT Marketing decisions are highly affected by changes in the political/ legal environment. The environment is made up of laws and government agencies that influence and constraint various organizations and individuals in society. Legislations affecting business has steadily increased over the years. The product the consumes and the society against unethical business behaviour and regulates the functioning of the business organizations. Removal of restrictions to the
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