Advertising Statements USP (Unique Selling Proposition) Rosser Reeves was the one who invented the term “USP”. The Unique selling proposition is sometimes referred to as “product difference.” In rare cases‚ some products or services have a unique and impressive proposition/benefit. A unique selling proposition is the ultimate proposition because its one that no other competitor can claim. It has to be something that you could also sell from. The concept of a unique selling proposition‚ or USP
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Introduction 17 V. i The Basement: Advertisings ’ Childhood 18 V. ii The Status Quo: Advertisings ’ Teenage Years 19 21 V. iii The Future: Adulthood of Advertising 22 23 V. iv Conclusion: Advertisings ’ Death and Rebirth 24 VII. Bibliography 25 III. ABSTRACT The investigation is concerned with the role of advertising in the future. Advertisings ’ history goes back to ancient times and altered through the centuries enormously. Currently‚ the advertising industry worldwide is bigger
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Metallic Cable Transmission Media Introduction Transmission media -It is included in the lowest layer of the OSI protocol hierarchy – the physical layer. -Transmission medium is simply the path between a transmitter and a receiver in a communications system. Guided Transmission media -some form of conductor that provide conduit in which signals are contained -the conductor directs the signal examples: copper wire‚ optical fiber Unguided Transmission media -wireless systems – without
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Ethics in Marketing: False Advertising History of Advertising and the Rise of Ethical Implications For decades‚ advertisements have been telling us not only what to buy‚ but also what we shouldn’t be able to live without. The history of advertising can be traced back as far as the Roman Empire‚ where posters advertising the gladiatorial games would be hung around for all to see. Modern advertising dates back to about 1583 when the first daily newspaper was printed in England under the reign
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Career Opportunities in Hospitality Industry Cruise Line Hotel Director - The Hotel Director oversees the whole Hotel Operations including the Guest Services department‚ the Food and Beverage department‚ the Housekeeping department‚ and the Entertainment department. Marketing and Revenue Manager - Oversees all the revenues onboard the ship and helps implement strategies to increase onboard sales within various departments. Candidate works closely with the Hotel Director and Cruise Director as
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Abstract Line extensions occur when a company introduces additional items with changes in flavors‚ sizes‚ and different ingredients in the same product category under the same name brand. Line extensions are a way to increase market share by introducing additional items in the same category from the already reputable brand name. The paper examines the target populations‚ the purpose for seeking line extensions‚ the appropriate timing of launching a brand extension‚ and the success and failures of
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Shawn Benavi Professor Magnuson 3/10/2013 Sociology Rising Above Imagine you could be born into any family that ever existed! Would you choose your own family? When I think about that question I imagine being born into royalty‚ I can visualize the physical perks that come with royalty such as wealth‚ power‚ and status‚ but it is hard to imagine how I would mentally turn out. After snapping back to reality I realize that I would rather keep my own family‚ and the unique process in which
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The Advertising Board of the Philippines ‚ also known as AdBoard is composed of ten (10) national organizations involved in advertising that are unified together to uphold the progress of Philippine advertising through self-regulation. Being the umbrella organization of the advertising industry‚ its mission is to practice world class advertising along with advocating professional ethics through responsible and truthful advertising. AdBoard was formerly known as the Philippine Board of Advertising
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TRANSMISSION LINES Introductory Lecture Engr. Duwi E. Iscala SoE/APC What are transmission lines? • Transmission lines are pieces of wire or cable used to carry telephone signals‚ computer data in LANs‚ TV signals in cable TV systems‚ and signals from a transmitter to an antenna‚ or vice versa. Transmission Line • Definition: – Any means of conveying signal or power from one point to another What are the different types of transmission lines? • Parallel-wire lines What are the
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Monday Time: 13:00 to 13:30 1st ad:- Fogg deo Questionnaire: 1) Mention the target audience of the advertisement. Ans: Men(age group 16 to 35 years) 2) What was the television show before and after the advertisement? Ans: Emotional Atyachaar 3) Did you like it or no? Y? Ans: yes‚ I like it. The dialogues and statements used in the ad draw your attention towards it and you intend to buy it. 4) Mention the time and duration
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