Uses and Gratifications Theory Student’s Name Course/Number Institution Date Instructor Name Uses and Gratifications Theory Uses and Gratifications Theory (UGT) according to West and Turner (2007) is a mechanism of getting to know the reason and how individuals keenly look for specific media to meet their particular needs. As opposed to other media theory that seeks to understand what the media do to individuals‚ UGT seeks to understand what individuals do with media. UGT as argued
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THE HIERARCHY MODEL OF ADVERTISING EFFECTS: A DEBATE Nguyen Hoang Sinh‚ MA Faculty of Business Administration‚ Ho Chi Minh Open University ABSTRACT The most often cited hierarchy model was developed by Lavidge and Steiner‚ and this has been regarded as the process by which advertising works for decades. But some recent reviews of the empirical literature found little evidence to support the existence of an advertising hierarchy‚ and this continues to be the subject of debate. Most recently
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Research Essay (Essay Plan) 1. Outline classical theories of motivation and illustrate their application in different business situation. Discuss their usefulness to the 21st century business manager. Part 1: Introduction * (Why) are theories of motivation still relevant to the 21st century business manager? In today’s market‚ organizations always put pressure on enhanced communication‚ globalization and improved technology to find variety of ways of winning business. (Dransfield‚ 1996:
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Motivation Theories Mc Gregor Theory X and Theory Y Mc Gregor outlined two sets of theories and he labelled them theory X and theory Y. Theory X and Theory Y offer different perspectives on how to best motivate employees as a manager. Your management style is strongly influenced by your beliefs and assumptions about what motivates members of your team: If you believe that team members dislike work‚ you will tend towards an authoritarian style of management (Theory X); On the other hand‚ if
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Alfred Adler’s Personality Theory: A Reflection on What Really Ate at Gilbert Grape Johnathan Quach University of California‚ Irvine Alfred Adler’s Personality Theory: A Reflection on What Really Ate at Gilbert Grape Abstract This essay aims to provide a psychological personality analysis of Gilbert Grape‚ the main character of the film What’s Eating Gilbert Grape‚ through Alfred Adler’s fulfillment theory. In his approach to personality psychology‚ Adler places great emphasis
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would rank as men who have excelled in leading the country. Among those that are esteemed are those who led the country during times that demanded nothing more than an immense man at the helm. Among those men revered as the greatest of leaders is Abraham Lincoln. During his time in office‚ he undeniably proved to be one of the greatest presidents‚ leading the country through some of the hardest times the nation had faced‚ resulting in controversial changes that altered the face of the nation. The
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MASLOW’S THEORY The Maslow theory suggests that human behaviour is related to his needs. This theory often displayed as a pyramid where the lowest levels of the pyramid represent the most basic needs while the top of the pyramid represent the complex needs. According to this theory‚ people need to meet the lower level needs before they can move on to the next level of needs. There are five needs that being identified by Abraham Maslow which includes the physiological needs‚ safety needs‚ social needs
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Chapter 10 Maslow: Holistic-Dynamic Theory Learning Objectives After reading Chapter 10‚ you should be able to: 1. List and explain Maslow’s five assumptions regarding motivation. 2. List and explain the five needs in Maslow’s hierarchy of needs. 3. Distinguish between conative‚ aesthetic‚ cognitive‚ and neurotic needs. 4. Define instinctoid needs. 5. Describe Maslow’s criteria for identifying self-actualizers. 6. List and describe the characteristics of self-actualizing
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is the satisfying of the need for that sense of connection and safety gained from holding the infant with gentle firmness against the bosom. Maslow’s hierarchy of needs asserts that biological needs (i.e. food‚ water‚ etc.) are primary needs‚ while safety is secondary (Maslow‚ 2005). According to Bowlby (1951‚ as cited in Feldman‚ 2008‚ p. 191)‚ attachment is based on a need for safety and security. So‚ impulsively‚ it would seem that the provision of physiological needs has little to do with the
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Abraham Lincoln – An Unforgettable Leader February 24‚ 2013 A U.S. President that I first learned about in Elementary School‚ who still resonates in society today‚ is Abraham Lincoln. Abraham Lincoln demonstrated a substantial amount of qualities that made him an admired and inspirational leader. He was best known for being a servant leader. “Servant leadership emphasizes that leaders be attentive to the concerns of their followers‚ empathize with them‚ and nurture them” (Northouse
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