ADVERTISING CAMPAIGNS Marketer | Campaign | Agency | Years | Volkswagen | "Think Small" | Doyle Dane Bernbach | 1959 | Marlboro | The Marlboro Man | Leo Burnett Co. | 1955 | Nike | "Just Do It" | Wieden & Kennedy | 1988 | Absolut Vodka | The Absolut Bottle | TBWA | 1981 | Miller Lite | "Tastes great‚ less filling" | McCann-Erickson Worldwide | 1974 | Avis | "We try harder" | Doyle Dane Bernbach | 1963 | Apple Computer | "1984" think different | Chiat/Day | 1984 | Pepsi-Cola
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society. Computer systems such as : the supermarket POS system‚ provides efficient and accurate calculations when customers purchasing goods. Absolut Software‚ provides a host of state-of-the-art capabilities vital for increasing sales and productivity. Absolut Software will easily reduce the number of operators and supporting hardware by 15 percent. Absolut Software provides a training mode for novices and a high-speed mode for the experienced. Features: * Complete mailing list management * Promotion
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digunakan pengujian dengan t – test. Pengujian hipotesis dalam penelitian ini mereplikasi model yang digunakan oleh Schwert (1990)‚ Jones‚ Kaul‚ dan Lipson (1994) serta Chan dan Fong (2000)‚ volatilitas harian saham diestimasi dari nilai residual absolut model berikut : Replikasi model di atas terlebih dahulu akan dilakukan beberapa tahap pengujian sehingga model tersebut dapat diterapkan untuk penelitian di Bursa Efek Indonesia. Sedangkan model replikasinya berdasarkan model tersebut dijelaskan
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AND SOCIAL MEDIA December 2010 FMCG *Interbrand (2009) 1 Analysis of the eight most valuable Swiss brands* in the FMCG industry: How do they use social media? TABLE OF CONTENTS An introduction to Social Media in the FMCG industry..........................pag. 3 Best and worst practices.....pag. 20
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Essay writing‚ sample essay topic: Philosophy Essay In German - 1220 words Formulierung des Problems (Zusammengefasst): Man nehme an‚ dass es einen Hgel gibt auf dem eine Straenbahn fhrt und am Ende des Hgels eine Strae verluft. Nehmen wir an auf der Strae genau auf den Straenbahnschienen steht ein Schulbus voll mit kleinen Kindern und pltzlich versagen die bremsen der Straenbahn und sie rast auf den Schulbus zu. Es ist klar das alle Kinder sterben‚ wenn die Straenbahn den Schulbus trifft. Zwischen
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Tecnológico de Monterrey Gustavo Gamero Vega 999048 David Dieck González 1191119 Speaking and Writing (2) September 21‚ 2012 Monthly Speech Outline The Hidden Messages I. Introduction Not all the things showed in advertising or movies are able to see at first appearance. For example: in Nolan’s Batman trilogy is possible to see products or stores of specific brands like Sacks Fifth Avenue‚ Nokia‚ Under Armour and many more. Knowing this‚ it is not very hard to believe that‚ according
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3.1. The AK growth model The models described so far all have the implication that changes in government policies‚ such as subsidies to research or capital investment‚ have level effects but no long-run growth effects. That is‚ these policies raise the growth rate temporarily as the economy grows to a higher level of the balanced growth path. But in the long run‚ the growth rate returns to its initial level. There are two meanings of the phrase endogenous growth: [1] Long-run growth is not
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INtroduction Packaging is now generally regarded as an essential component of our modern life style and the way business is organized. Packaging is the enclosing of a physical object‚ typically a product that will be offered for sale. It is the process of preparing items of equipment for transportation and storage and which embraces preservation‚ identification and packaging of products. Packing is recognized as an integral part of modern marketing operation‚ which embraces all phases of activities
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dreams. Advertisements are created because companies want to show why we should by that particular product and how it will be beneficial towards our lives. By having images of a young‚ beautiful woman laughing‚ surrounded by friends and with Absolut Vodka in hand‚ it portrays an image that we too can become popular and confident if we drink alcohol. Not only does it send off a bad message‚ it shows how advertisers
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Throughout society‚ the portrayal of men and women has always differed. Women have been illustrated as sexual‚ gentle creatures while men have been illustrated as the strong‚ authoritative figures in our culture. However‚ these stereotypical portrayals have changed drastically over the years. In past culture‚ women have always been the center of advertisements‚ while men have stayed in the shadows. In present day culture‚ men are starting to play a larger role in advertisements. However‚ many
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