Distillation of vodka Athena Bianca Mattus*‚ Rency Mae Silvestre‚ Maria Robelaine Tenefrancia‚ Shaira Mae Yu Department of Chemistry‚ College of Science *Corresponding author; e-mail: tinabianca_09@yahoo.com Abstract Through simple distillation‚ the percent ethanol and percent loss of 15 mL of vodka was computed. The calculations were supported by a flammability test. With the distillation process reaching 100oC‚ 6.0 mL of distillate was collected. The determination of ethanol from the distillate
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Marketing Audit: Burnett’s Flavored Vodka Over the past decade‚ the popularity of the spirit vodka has gone through the roof in terms of U.S Consumption. With many consumers looking for healthier‚ low calorie alternatives to beer‚ wine‚ and other dark spirits‚ Vodkas popularity comes as no surprise. The rise of vodka has also brought about another growing trend in the spirits industry and that is the growth of flavored vodkas. Flavored vodkas allow consumers with particular taste to enjoy an
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Absolut Vodka’s Absolute Global Marketing On a lovely morning of September 2009‚ with the fiftieth “beep”‚ Steven scanned the last bottle of the limited edition Absolut Vodka 2009 on the spirits Shelf of Selfridges London. The latest special-edition bottles of Absolut - packaged in a dramatic heavy-metal rock style‚ wrapped with golden studs and gray leather‚ rapidly become a spot light among the shelf‚ the whole spirit of Rock n’ Roll are simple illustrated by the new design‚ and just as its normal
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Target Market Absolut Pure’s target market will consist of female consumers in their mid-twenties to mid-thirties residing in urban areas. We will focus on the middle to upper class Generation X and early Generation Y who possess a high disposable income and are willing to pay more for luxury products. Absolut Pure will appeal to women driven by their need for social status and recognition. Absolut Pure will target environmental and health conscious consumers‚ who are therefore interested in purchasing
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to acquire V&S is market expansion to US market as acquisition is the direct and fastest way to get access to the target market. Since V&S had already access into US market since 1980s and more than 50% of its sales are exported to US before acquired by PR. Secondly‚ such acquisition could obtain the inherent reputation of V&S from 20th ranking to 2nd of the world’s vodka brand and leading premium vodka manufacturer of the world. By acquiring business‚ PR could expand their vodka business to world
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Absolute Vodka: Defending a1.0-Executive Summary V&S group‚ a Swedish company owned by the government created V&S Spirits to produce market and sell Absolut Vodka which is the company’s strongest brand (created in 1979). To maximise the brand’s market share and strengthen its competitive position‚ the company established a jointed venture called Future Brands LLC to distribute its products more effectively strictly in the USA‚ which is Absolut’s strongest market. Although the brand is the second
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VODKA MAKING PROCESS AND DISTILLING PROCESS Vodka is defined in the United States Standards of Identity as “neutral spirits so distilled‚ or so treated after distillation with charcoal or other materials‚ as to be without distinctive character‚ aroma‚ taste‚ or color.” As Vodka is a neutral spirit‚ it means that it can be obtained by the distillation of any product with fermentable carbohydrates on it‚ like grains (rye‚ corn or wheat) or products like potatoes‚ beets or sugar beets; even grapes
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Case Study: Smirnoff Vodka Market The drinks market is constantly evolving‚ with product innovation‚ as well as brand strength‚ at the heart of its growth. Doubtless‚ the root of success of Smirnoff vodka is the consistently high standard of classic vodka that its owner has produced over the years. However‚ as the market has evolved‚ so has the Smirnoff brand. With a growing range of flavoured vodkas and pre-mixed cocktails that perfectly tap into the lucrative ready to drink sector‚ Smirnoff
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projectiles included stones and in cases of a siege‚ rotting corpses of cows and humans. The catapult was good because it could be fired from a long range. It was bad because It was quite hard to transport. Siege A siege was the most common way of attacking a castle and it was when an army of men stood around a castle until the people inside the castle starved to death. Sometimes the siege would last for months. They threw rotting meat‚ dead humans and cows inside the castle so they could spread a disease
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SKYY Vodka Advertising Women have become increasingly objectified in advertisements over the years. Alcohol advertisements especially objectify women by seeing them simply as objects. After analyzing four Skyy Vodka advertisements‚ I realized that they all dehumanize and objectify women. The discrimination of women is clearly shown in their advertisements by being sexualized objects. Women’s bodies are fragmented into parts‚ instead of being represented as human beings. It also shows how men
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