Russian Standard Vodka: Strategies for Global Branding and Expansion into the US Market Case Study By CHEN Mengjie Marguerite Summary Given the success of Russian Standard Vodka in the Russian and European Market‚ following the global branding vision‚ expansion strategy for US market needs to be defined. This case study will provide in-depth analysis to focus on evaluating expansion strategies and offering market entry recommendations. 1. Russian Standard 1.1 Overview Russian Standard
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Review of Global Vodka Market Today it is tough to determine which country has the top conditions for alcohol distilling industry and where this business is most profitable. In many countries alcohol distilling and distribution is on-budget‚ which means existence of certain peculiarities of state control. For instance‚ EU today faces the problem of hard drinks “redistribution” between the countries. Transparency of borders and differences in excises determines economical interest of operators
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Running Head: STRATEGY Strategy Introduction Organizations make different strategies in order to achieve the aims and objectives in an efficient manner. Company S has been entering into the motor scooter market with the high cost and best quality. In this paper‚ five innovative strategies for motivating the dealerships as intermediaries have been identified. Along with this‚ advantages and disadvantages of each strategy and its effectiveness on the company’s performance have also
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Assignment 3: Pricing Strategy and Channel Distribution 1. Determine and discuss a pricing strategy (Penetration and Skimming) The penetration pricing strategy approach is what we are going use to represent our SONO water filter products in today’s market. Since it serves as many customers as possible representing different valua-tions‚ this pric¬ing model will be our best option. The advantage this approach holds for us is the low volume customers‚ who presumably have a relatively lower valu¬ation
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In order to set the context of the presentation‚ it is important to examine where the distribution strategy takes place in the global marketing strategy. According to Meidan and Lee (1982)‚ four main stages constitute the global marketing strategy of hotels: identification of the target market and the needs of these customers; formulation of the marketing objectives; definition of the constraints (mainly linked to the environment of the hotel); and finally‚ allocation of marketing resources. This
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Marketing Strategy Distribution Channel Jones Soda will prepare the shipment and send it to the port of Seattle. They will then ship it to the Beverage experts in South Africa. The product will be finished already and the Beverage Experts only need to get the product to the retailers specified. Beverage Experts Unit 31 Dirk Smit Industrial 14 Jakaranda St‚ Hennopspark‚ Centurion Tshwane‚ South Africa 0154 Telephone No: +27 12 653 2569 (Beverage Experts) Spar Mid-Sized Supermarket
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Dana Knor Composition II 23 March 2011 Ad Analysis: Skyy Vodka She gets home from a long day of school and work‚ but she’s ready to throw some heels on and go out for a drink. Skyy vodka is a product intended to quench the thirst of an individual that’s ready to have an alcoholic drink‚ but still maintain the classy appeal. It’s slender‚ sleek look gives it a refreshing appeal that attracts a wide spectrum of customers. Skyy Vodka advertisements are featured in many magazines and are particularly
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China Research and Intelligence (2010)‚ distribution channels are still the key factor to success. Since the Chinese and Hong Kong markets show a slight preference for on-trade channels‚ especially concerning exclusive products such as wine‚ E&J Gallo Rosé concentrates on them (China Research and Intelligence‚ 2010). According to Hollensen (2011)‚ given that Gallo Rosé is a high quality product selective distribution would be the appropriate form of distribution as Gallo Rosé would be targeting a specific
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being sold in two totally different ways. An ad for Skyy Vodka can be found in both Cosmopolitan and Maxim magazine. Each ad is similar‚ yet they have very different pictures and tactics due to the very different audiences. By interpreting the ads in Cosmopolitan and Maxim‚ respectively‚ we can compare and contrast the techniques used to grab the audiences¡¯ attention and persuade them to buy the product. After examining the Skyy Vodka ad from Cosmopolitan‚ a few key details were noticeable.
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One thing that can be very telling in the magazine world is advertising and who they need to appeal to. The two ads that of choice that will be analyzed is the Pinnacle Vodka from the women’s magazine and Courvoisie from the men’s magazine. Even thought these are both French hard alcohols‚ it is interesting to see how gender has a big impact on how the different types of alcohol are advertised and how they target a certain gender. In this essay evaluation it will be prevalent to see how these
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