[pic] REPORT ON STUDY OF ON PREMISE TRADE AND CONSUMER BEHAVIOUR WITH FOCUS ON FUEL VODKA PREPARED BY: VARUN NAYYAR ROLL NO. - 100 JAGANNATH INTERNATIONAL MANAGEMENT SCHOOL Acknowledgement Completion of project and writing of the report is a satisfying and the pleasant part of the opportunity for those who contributed towards it. While doing my project I was guided in a way that not only showed me the right direction but also made me grow more rational in my thinking and approach
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Abstract: Absolut Vodka is one of the best-selling imported vodkas in the U.S. In 2005‚ it was the third largest spirits brand in the world. Despite being one of the top brands‚ its market share fell‚ though the sales of imported vodkas in the US had risen. After Absolut vodka’s entry into the US in 1979‚ many vodka brands have been launched. Now‚ in 2006‚ the Absolut brand is starting to feel the pressure from competing brands such as Grey Goose‚ Smirnoff‚ Ketel One and Belvedere. The parent
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The Absolut Vodka painting was done in Stockholm‚ Sweden (Wrenn‚ and Abraham). This painting turned out to be the painting that allowed Wenner to be known by a wider audience. Another painting he was hired for was for Disney in Glendale‚ California (“Kurt Werren”). This job grew into a relationship between Wenner and Disney; he trained some of the top engineers at Disney Imagineering as well as theme park designers to use unusual uses of perspective (“Kurt Wenner”). The National Gallery of Art in
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Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 5 4. Competition 6 Ad Comparison: Smirnoff vs. Absolut 7 Smirnoff Vodka 8 Popularity 9 5. Market Research 10 Target Market 10 Focus Group and Blind Taste testing 13 6. Marketing Strategies 15 Table of Figures 16 1. Mission Statement It was very difficult to find an actual mission statement for Smirnoff Vodka but we did find a mission statement for Smirnoff Vodka’s company owner Diageo. Diageo is the world’s leading premium
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which creates the annual league table and works extensively with the drinks industry‚ researches nearly 10‚000 spirit and wine brands across the globe to produce The Power 100‚ now in its seventh year. Smirnoff stays no.1 The powerhouse of the vodka market‚ Smirnoff has actually seen its brand value fall in the past year‚ with the business’
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European Union (EU)‚ North American Free Trade Agreement (NAFTA)‚ and World Trade Organization (WTO). Even China has to open its ―virgin alcohol market to the importers from all over the world. Social Forces Cultural Forces Since 1979 when Absolut Vodka was introduced in the US-Market‚ company marketers has been fighting against a number of cultural aspects that makes that
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Svedka Vodka: Case Study Analysis Summary In 1998‚ entrepreneur and MBA Guillaume Cuvelier was preparing for the launch of his new distilled spirit‚ Svedka Vodka. Cuvelier has decided to start a vodka company after working many years in the spirits industry. Vodka makes up a large share of the spirits American’s drink at 24% of all alcohol consumed (Zuckerman). Vodka consumption is also rising across the US. Svedka is going to be a newcomer in the vodka marketplace
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Drinking to the Future Trends in the Spirits Industry March 2013 WHAT’S IN THIS REPORT? Spirits Trends – the Global Context Innovation Advertising & Digital Marketing Premiumisation & Craft Changing drinking behaviours & regulation IF YOU ONLY HAVE A MINUTE… • Emerging markets are becoming increasingly important as consumers of spirits and imported brands are growing rapidly‚ being now key markets for the global spirits industry • Despite the weak global economy‚ premium
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face of the mystery man. The man is wearing a business suit and the woman wears the clichéd “little black dress” paired with studded black heels. Both the male and female are Caucasian. In the left foreground is the picture of the product‚ a Skyy Vodka bottle sitting next to a martini on a table. The main appeal to sex is made by the body language between the man and the woman‚ as the man’s legs are in between hers and her posture and leering facial expression scream “seductress.” Another
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just as it did my dad’s life. As a kid I swore that I would never drink because I didn’t want to become just like my dad‚ but now here I am wondering where my life has gone and why didn’t I listen to my younger self and not pick up that bottle of vodka at thirteen and drink the whole bottle in one night. But now that I go to AA classes I’m glad that I realized about my problem 5 years later than maybe when I was a lot older and wasted my whole life. The lesson I learned from this is that even though
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