Sales Promotion and Management 4MMC7A8 Assignment: Sales Promotion Portfolio – Energy Drink Industry Module Leader: Richard West Student Name: Wei-Ting Chen (Kevin) Student ID: 13553522 Deadline of the resit: 09 July 2012 Content 1. Introduction3 2. Methodology3 3. Analysis4 3.1 Comparison of the different promotions4 3.2 Promotional Marketing Overview of Energy Drink5 4. Selected Promotion7 4.1 Promotion No.17 4.2 Promotion
Premium Marketing Management Strategic management
utilitarian product for all the consumers. * In cases where a high end refrigerator is bought it is also to satisfy the esteem need of the consumer. By buying a high end product at a premium price the consumer would like to impress his friends or relatives after being seen using a stylish and high technology product. Marketing Implications: In the case of high quality product the marketer should try to promote its products in a way such that the consumer feels that owning the product will
Premium Decision making Decision theory Brand
Q&A – Consumer Behavior Global Phenomena‚ Market Motivators & Consumer Values The Broad Forces of Change. www.Quenzel.com 1 Travel & Customer Loyalty Background TWA’s Frequent Flight Bonus. Led recovery of FBT market thru ’85 hijacking‚ ’85 Rome shooting ’86 IFFA strike & ’86 bombing. 1st Annual Freddie Awards – Best Award . Travel Channel. Founder & CMO. Launched cable TV’s first and only 24 hour network devoted to travel. Continental Airlines OnePass. Best frequent flyer program
Premium Happiness Time
placed at shopping malls that we pass. Most of this exposure is random--we don ’t plan to seek it out. In fact‚ a product that is common for this kind of exposure would be Coca Cola ads. On the other hand‚ intentional exposure is when we plan or intend to seek out marketing information for our own purposes. For example‚ if we are shopping for a car‚ we may deliberately seek out advertisements and tune in when dealer advertisements come on the radio. In order to enhance the chances for consumers to be
Premium Marketing Advertising Coca-Cola
Marketing Management – I Consumer Behavior Exercise A mundane product costing less than Rs.100. Product Category: Shampoo (New to the consumer) Brand Chosen: Clinic All Clear (HUL) (New to the consumer) Who was the decision making unit? • Who bought the product or service? The product was bought by the consumer itself for personal use. • Identify all those who played a role in the decision process. What role did they play? Purchasing the product was a personal decision as it was
Premium Decision making Decision theory Decision making software
brand is not sales or is not a method to cheap customers. A brand has the meaning to the customers‚ organization‚ and employees. Brand is an emotional link between the company and customer. It is something what people are purchase when they are purchasing the company product. The most important part of brand’s identity is when the promises are made by the company to the customers. An excellent of brand awareness is done when the company is controlling extension in advertising‚ promotion‚ public relations
Premium Scientific method Regression analysis
“Effect of celebrity Endorsement on consumer Behavior On the youth of Pakistan” PROBLEM STATEMENT 1. Do celebrity endorsement have any effect on buying decision? OBJECTIVE To find out the level of effect of celebrity endorsement on behavior on the youth of Pakistan. . RESEARCH DESIGN Nature of study & investigation The purpose of this study is to explanatory research‚ basically in this research we have to explain that either celebrity endorsement affecting on buying behavior of
Premium Sampling Scientific method Sample
A STUDY ON THE SALES PROMOTION STRATERGY OF CADBURY A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES SUBMITTED TO DON BOSCO COLLEGE‚ KURLA SUBMITTED BY MONESH DUMBRE [University Roll No. ] PROJECT GUIDE PROF. PUNIT D’SOUZA SUBMITTED TO UNIVERSITY OF MUMBAI ACADEMIC YEAR 2014-15 A STUDY ON THE SALES PROMOTION STRATERGY OF CADBURY A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE
Premium Sales promotion Chocolate Marketing
Presentation Consumer Behavior Stress and Consumer Behavior Objective & Agenda To understand the relationship between stress specific to life events with the consumer decision making by proposing a model. Agenda Concept of Stress Concept of Coping Strategies Limitations Theoretical Foundation of Proposed Model Implications For Future Research The Concept of Stress Stress - a broad term Two categories of definitions 1: Stimulus Definitions: Based on external conditions
Premium Cognition Psychology Decision making
Citigroup‚ one of the world’s largest financial services organisations. Offer financial services including deposit accounts‚ foreign currency deposits and investments‚ credit cards‚ mortgages‚ insurance and charge cards. • Overview Global Consumer Banking division began banking operations in Singapore in 1982. Formidable market player with major market share in key businesses One of the four foreign banks to be awarded the Qualifying Full Bank (QFB) license by the Monetary Authority
Premium Interest Bank Credit card