A Research Report on Consumer Preferences for Traditional Vs Online Shopping Business Research Methods School of Business Submitted to: Submitted by: Abhishek Dutta Mudassir Hasan Khan Faculty LPU
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In this world today‚ we as Americans live and survive on the presents of malls. Malls now are enacted into our way of living‚ our ability to consume the standards of social and economic impacts brought on by malls have and will continue to alter the composition of day to day survival. Margaret Crawford’s article (“the World in a Shopping Mall”) breaks down how the world is placed within a shopping mall‚ and because of this‚ the impacts that have resulted from the world being placed in such a situation
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time in filling the Questionnaire. Abstract The purpose of this dissertation is to identify what are the factors that influence the consumer behavior while they are shopping online. Because now a day’s online shopping is increasing day by day .We collected both primary and secondary Data. The survey was conducted in Alain Mall through questionnaire and all the factors that can influence consumer behavior or change consumer behavior because of online shopping where given in the questionnaire. So
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Benefit Congruency Framework of Sales Promotion Effectiveness Are monetary savings the only explanation for consumer response to a sales promotion? If not‚ how do the different consumer benefits of a sales promotion influence its effectiveness? To address the first question‚ this research builds a framework of the multiple consumer benefits of a sales promotion. Through a series of measurement studies‚ the authors find that monetary and nonmonetary promotions provide consumers with different levels of
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CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING (E-Shopping) Submitted To‚ L.J. Institute of Business Administration Vastrapur‚ Ahmedabad Project Guide‚ Prof. Saurin Shah Submitted by Name Roll No. 1. Siddharth Iyer 47 2. Raj Joisar 55 3. Keval Amreliya 05 4. Dhanraj Solanki 145 5. Akash Gupta 43 6. Simpy Harwani 45 7.
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A FINAL PROJECT REPORT ON “CONSUMER PERCEPTION TOWARDS ONLINE GROCERY STORES” SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR MASTER OF MANAGEMENT STUDIES TO UNIVERSITY OF MUMBAI BY RAINU TANVEER SINGH SPECIALIZATION: MARKETING ROLL NO. 40 Batch: 2010-2012 UNDER THE GUIDANCE OF PROF. ANNIE PILLAI Guru Nanak Institute of Management Studies and Research MATUNGA‚ MUMBAI – 400 019 Table of Content Chapter No. Topic Page No. 1 Executive Summary 03 2 Literature Review 05 Industry
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Chapter 3 Literature Review of Sales Promotion schemes and Consumer Preference. 3.0 Promotion and Consumption 3.1 Sales promotion Schemes and Consumer Preference 3.2 Brand Equity Measurement 3.3 Sales Promotion Types and Preferences 3.4 Valence of a promotion 3.5 When Promotion is Informative 3.6 Perceived discount 3.7 Store Image 3.8 Name Brand Vs Store Brand 3.9 Change in Purchase intention due to Sales promotions 3.10 Promotion threshold 3.11 Consumer Price Formation : Reference Prices 3.12 Price
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Advertising on Consumer Buying Behavior Submitted to: Sir Luqman Submitted by: Ramsha Shahid (313004) Course: Consumer Behavior (Elective) HAMDARD INSTITUTE OF MANAGEMENT SCIENCES Table of Contents Introduction 5 Background of the Study 5 Affects of Advertising on Consumer Buying Behavior: 8 Advertising: 11 Role of advertisement 11 The Functions of Advertising 12 Advertising and Psychology 12 How Advertising Works 13 ADVERTISING’S ROLE IN HOW HUMAN BEHAVIOR 15
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A SYNOPSIS ON To study the potential of shopping mall with special reference to Rewa city: Year 2011-2012 Submitted to Dr.AtulPandey Professor in-charge of BBA Programme Under the guidance ofMrs. Shikha Singh ChauhanFaculty of BBA | Submitted ByJaya PanjwaniB.B.A. (VIth Sem.) | Department of Business Administration A.P.S.U. Rewa (M.P.)
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What is a Mall ? A shopping mall‚ shopping center/centre‚ shopping arcade‚ shopping precinct‚ or simply mall is one or more buildings forming a complex of shops representing merchandisers‚ with interconnecting walkways enabling visitors to easily walk from unit to unit‚ along with a parking area – a modern‚ indoor version of the traditional marketplace. Modern "car-friendly" strip malls developed from the 1920s‚ and shopping malls corresponded with the rise of suburban living in many parts of the
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