Chapter Seven Customer‐Driven Marketing Strategy: Creating Value for Target Customers Chapter 7- slide 1 Customer-Driven Marketing Strategy: Creating Value for Target Customers Topic Outline • Market Segmentation • Market Targeting • Differentiation and Positioning Copyright © 2010 Pearson Education‚ Inc. Publishing as Prentice Hall Chapter 7- slide 2 Market Segmentation Market segmentation is the process that companies use to divide large heterogeneous markets into small markets
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ACC 491 FINAL EXAM 1)If reported sales for 2010 erroneously include sales that occur in 2011‚ the assertion violated on the 2010 statements would be 2)The rights and obligations assertion applies to 3)Which of the following assertions is NOT made by management in placing an item in the financial statements 4)Section 11 of the Securities Act of 1933 uses the term material fact to limit the amount of information required. Under the Act‚ the standard used to determine an items materiality 5)Individuals
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Chapter 7 Student: ___________________________________________________________________________ 1. To make sure the Japanese operations replicated the "Starbuck’s experience" in North America‚ Starbucks insisted on all of the following except: A. stores are required to adhere to the design parameters established in the U.S. B. all store managers and employees are required to attend training classes similar to those given to U.S. employees. C. transferring some employees to the Japanese operation
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Lab 7: Geologic Time 9 Answer Sheet Name(s) 1. As an example of how radioactive decay works‚ the TA may lead a small demonstration. Each student will receive one penny and stand up. At this point all of the students are parent isotopes. Every student should then flip their penny. Students whose penny lands heads-up should sit down. These students who are now seated are now daughter isotopes. The remaining standing students should again flip their penny‚ and students whose penny lands heads-up
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BUSINESS ACCOUNTING INDIVIDUAL ASSIGNMENT Question 1 Tycoon makes and sells 600 toy cars per month. Each toy car is sold for RM40 each. Tycoon is currently producing at 60% of its full capacity. At this level of output‚ the total costs are RM22‚000 of which RM10‚000 are fixed. Required: a) Calculate the followings: • contribution margin per unit and ratio • breakeven in sales units and in sales value • Sales value in RM required to achieve $18‚000 profit
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Controls for Inflows ACC/544 7/10/2013 Controls for Inflows Internal controls play an important role in the success of any organization. The following is a proposal for appropriate controls to cover cash‚ sales‚ accounts receivable‚ inventory‚ and production. Controls Justification Cash Safeguarding Cash Cash Receipts Reconciliation Segregations of Duties Accessing cash should be restricted and kept in a locked and safe compartment. Cash should be recorded immediately upon
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Thirteenth Amendment * The Thirteenth Amendment to the United States Constitution outlaws slavery and involuntary servitude‚ except as punishment for a crime. It was passed by the Senate on April 8‚ 1864‚ by the House on January 31‚ 1865‚ and adopted on December 6‚ 1865. On December 18‚ Secretary of State William H. Seward proclaimed it to have been adopted. It was the first of the three Reconstruction Amendments adopted after the American Civil War. Fourteenth Amendment * adopted on July
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wrote in a way that was simple and easy to read. He did not use words or phrases that were complicated and he explained things in a very clear way. I would rate Sean Covey’s "7 habits of a highly effective teen" with 3 and a half stars. Reflection When I was originally assigned to read a book called "The 7 Habits of Highly Effective Teens" I must admit I was skeptical. I didn’t consider myself to be one of "those people" who needed self-help books. After reading the book for five minutes
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test? What assumption is being made here. Problem 5: The UTS of a grade of aluminium is 1x108 Pa. What is the maximum tension that is possible in a wire of this material with a cross sectional area of 2.5 x 10-7 m2. What assumption is made here? Problem 6: On a graph‚ sketch an approximate stress-strain curve for mild steel‚ which has a Young’s Modulus of 210 MPa‚ a Yield Strength of 220 MPa and an Ultimate Tensile Strength of 430 MPa. Problem 7: A table which has three aluminium alloy legs carries
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Ledgers 3)Complete Book-keeping 4)Comprehensive Accounting 5)Multi-Currency Accounting 6)Receivables and Payables 7)Ratio Analysis 8)Budgeting‚ Auditing and Security Control 9)"Scenario" management 10)Unlimited Cost/Profit Centres 11)VAT and Sales Tax handling Inventory Features :: 1)Multi-location Stock Control 2)Comprehensive recording of stock movement 3)Variety of management reports 4)Aged stocks Analysis 5)Batch- related stock reports 6)Re-order levels -------------------------------------------------
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