Proposal for Nike Dri-FIT Market Research Prepared for: Alison Dean June 14‚ 2009 Table of Content Executive Summary Background Problem Definition Research Design Fieldwork Data Collection Data Analysis Reporting Timing Appendices Executive Summary This proposal responds to your brief of June 15 2009 and describes: Business Objective: – to change‚ reinvigorate or phase out the Dri-FIT range of products Research Objective: – to assess if consumers are aware
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NIKE HISTORY Bill Bowerman and Phil Knight founded Nike Inc. as Blue Ribbon Sports in 1962 with a handshake. The two man team began the company with a combined investment of $500 each. They reached an agreement with a Japanese manufacturer of athletic shoes‚ forming BRS/Tiger shoes. Phil Knight started this company selling shoes from the trunk of his car. As the empire grew‚ the two man team developed the idea to cut overheard. In 1972‚ BRS and Onitsuka Tiger went different ways and thus Nike
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St. John’s University Student Managed Investment Research Equity Research NIKE (NKE) April 4‚ 2004 Recommendation: Sector: Industry: BUY Consumer Cyclical Footwear 76.64 78.56 49.60 263.12M .80 20.17B 10‚697M 21.66% $94.85 Price: 52 – Week High: 52 – Week Low: Shares Out (mil): Dividend: Market Cap: 2003 Revenue: Project EPS Growth: 2005 Target Price: Highlights Rudy Dermesropian rdermes@hotmail.com Jason A. Drago Jdrag636@stjohns.edu Gintare Grigaite Gintare.grigaite01@stjohns.edu
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In this file ACC 561 Week 1 Individual Assignment Financial Statement Differentiation Paper there is a review of the following parts: 1. Balance Sheet 2. Income Statement 3. Statement of Retained Earnings 4. Statement of Cash Flows 5. Which statement or statements would be of most interest to investors? Business - Accounting Write a paper of no more than 700 words discussing the four different types of financial statements. Explain the information provided
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Define and differniate between vertical integration and horizontal integration? Vertical Integration :- It describes a style of management control. Vertically integrated companies in a supply chain are united through a common owner. Usually each member of the supply chain produces a different product or (market-specific) service‚ and the products combine to satisfy a common need. It is contrasted with horizontal integration.Vertical integration is one method of avoiding the hold-up problem. A
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Nike Case Analysis Prepared for Consumer Behavior Introduction Nike is the largest seller of athletic footwear and athletic apparel in the world with subsidiaries in over 200 countries across the world. It is a company that was founded by Phil Knight in the 1960’s‚ who was a talented middle-distance runner from Portland. He approached the Onitsuka Co. in Kobe‚ Japan‚ and persuaded the manufacturer of Tiger shoes to make
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Vertical farming is cultivating plant or animal life within skyscrapers or on vertically inclined surfaces. The idea of a vertical farm has existed at least since the Hanging Gardens of Babylon. A vertical farm would be a large‚ independently operating structure centrally located in a major city. It would feature two multi-storey‚ skyscraper-like buildings working together- one to manage food production with nutrient film techniques‚ and another to manage waste through living machines and generate
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As we all know that Nike ads display confidence‚ attitude‚ and a good seller about their products. Historically‚ using successful sports stars has been a typical characteristic of Nike’s commercial. Michael Jordan was one of their main promoters. They are using a lot of rhetorical techniques to catch consumers’ attention. Its successful visual appealing makes consumers take a glance of it and want to buy their products. This advertisement is a Nike advertisement in the old time. It shows a famous
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used vertical integration‚ a system of related businesses in which a parent company owns its suppliers‚ to increase his businesses efficiency levels. Carnegie bought out the companies and suppliers that carried the raw materials and services he required for his business. He was able to control everything he needed‚ and make agreements with other companies to buy his steel. Using this method‚ he saved money and increased his profits. The Walt Disney World Corporation also uses vertical integration
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http://www.growingpower.org/ access on November 17‚ 2010. citation: Zepeda‚ L Opinion. Sunday‚ August 13‚ 2006. Accessed online @ http://www.seattlepi.com/opinion/280951_focus13.html on November 17‚ 2010 citation: Despommier‚ D. 2009. The RISE of VERTICAL FARMS. Scientific American‚ 00368733‚ Nov2009‚ Vol citation: http://www.eoearth.org/article/Vertical_farming access on November 17‚ 2010. Guillou‚ M
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