Marketing Management Course Outline 宋亦平 Course Description: This course is designed for you‚ undergraduates‚ to improve your understanding of and skills in marketing as a discipline. We use cases‚ discussions‚ and readings to provide a mix of integrated concepts and hands-on problem solving approaches. We‚ at the same time‚ encourage a variety of perspectives by our attendees on marketing issues. Objective: In this course we seek to: ← Introduce you to critical concepts and phenomena
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and an additional set of locks. Global changes are expected including higher volume of goods from Asia to US and Canada; new markets opportunity for raw materials sourcing; cost-effective routes options and shorter times to mention some of them. (Accenture‚ 2011‚page 3 & 4). The US East Coast will be definitely impacted; different ports are already working on its expansions but we cannot tell by certain how‚ where and what type of impact will land for sure; the fact that larger ships will pass
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Kahtan‚ M. (2013). CROWDFUNDING: THE DISRUPTOR’S DISRUPTOR. Ivey Business Journal Online‚ ‚ 1. Retrieved from http://search.proquest.com/docview/1424592873?accountid=14723 This article describes the establishment of crowdfunding and how artists‚ creatives‚ and innovators could use it to raise fund from the internet on funding their ideas. The author gather information thought MIT press and identify how people use concept of crowdsourcing on social media to raise funds. The article is useful to
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like to rise to an executive position in the organization where I head either the organization or one of its strategic business units. I began my career in the IT industry with eClerx as a financial analyst. After a year and half I moved on to Accenture where I started working as a software engineer. By virtue of my ability to quickly grasp the intricacies of the project that we were executing for Barclays Bank‚ within a few months I was promoted to a senior software engineer. A year later I was
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KEDA’S SAP IMPLEMETATION Why did KEDA decide to embark on an ERP implementation project? There was lack of integration of vital business process within the company making employees unable to make strategic decisions that would fuel the success of the company. Therefore KEDA needed to embark on implementing ERP so as to enhance its competitive advantage‚ growth and leadership position. Another reason is that there was pressure from the Chinese government to encourage innovation in local enterprises
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Increasing the Profit of Training Part Three When working to increase the profitability of training and running a training team as a P&L‚ as with any other business there are only two way to increase profit: increase revenue or decrease costs. Previous white papers have looked at how to quantify training efforts into revenue and discussed some strategies to reduce expense‚ but for most departments‚ the single largest expense by far is salary. In challenging economic times and a company is faced
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11.3 Pro-Life and Pro- Choice This article discusses the pro-life and pro-choice debate and how many do not understand what it means to say you are pro-life instead of pro-choice. This article discussed and criticized a poll that Gallup‚ a reputable organization ran asking the question‚ “Are you pro-life or pro-choice‚”. According to the author‚ this question is worded poorly and leads to inaccurate results. This article does not help further the debate‚ and only makes people more misguided on the
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J. (2008‚ January). Human Services Systems Integration: A conceptual Framework. Retrieved from http://www.irp.wisc.edu/publications/dps/pdfs/dp133308.pdf Freidman‚ J.‚ & Pagan‚ A. (2011‚ June). Approach to human Services. Retrieved from http://Accenture-HS-PP-An-Integrated-Approach-to-Human-Services-June11 Ragan‚ M. (2003). Building comprehensive human service system. Retrieved from http://www.irp.wisc.edu/publications/dps/pdfs/dp133308.pdf
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List all the types of EC transactions used by Dell. Dell EC direct and aggressive marketing activities were carried out. Accept aggressive online order to meet the needs of customers the option of adding additional products from your Web site. EC transactions of the type that is used by Dell seems to be largely divided into two categories. B2C Dell PC sold to customers through its Web site. B2B SMEs (Small businesses up to 200 employees employees 200 people‚ that is not) Medium and large
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Bibliography: 37 Accenture‚ Automotive insight: Telematics: Realising the promise for OEMs‚ Accenture‚ 2002a © European Foundation for the Improvement of Living and Working Conditions‚ 2004 19 20 © European Foundation for the Improvement of Living and Working Conditions‚ 2004 © European Foundation for the Improvement
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