Audit Objectives: a. Determining that cash on hand as shown in the general ledger is represented by currency and coins on hand. b. Determining ownership and proper accountabilities c. Ascertaining that cash balances are available without restrictions. Audit Procedures: a. Examination of cash proof sheets and tracing of their totals to the general ledger b. Test tracing of deposit or withdrawal slips to individual subsidiary ledgers and vice
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In developing an advertising program‚ marketing managers must always start by identifying the targetmarket and buyer motives. Then they can make the five major decisions‚ known as the five Ms.y Mission:It states the objectives of the advertising. It also includes the sales goals of thecompany. The different company has its own mission‚ and its own marketing plan.y Money:It gives an idea that how much money should be spent by the company for theadvertisement. Factors to be considered for this are
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To help spur the question of “Why?”‚ we’ve introduced Innovative Learning Grants. The central questions that we started with was “What is it that you want to do at but currently can’t?” and “How will this improve student learning and/or teacher pedagogy?” The idea is that teachers submit a proposal documenting their interest and also noting some of the research that they have done on the topic. Once proposals have been selected to go forward‚ the teachers are responsible for documenting their work
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Abstract Customer loyalty programs are the currently used methods by companies to increase their revenues and customer relationship as they act as value sharing tools to improve the customer’s perception of the organization. This method is used because to every organization‚ loyal customers are treated more precious than the company assets. To retain these customers‚ companies implement several strategies and techniques. To study the influence and impact of these programme on the customers
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Global MKTG 1064 Lecture One: INTRODUCTION TO GLOBAL MARKETING JAN 2013 Semester 1-1 LEARNING OUTCOMES OF THE COURSE (READ YOUR COURSE GUIDE !!!) 1-2 ASSIGNMENT: GROUP REPORT (50%) (3000- 5000 word Marketing Plan/ Feasibility Study) Note: make sure the proportion of content that you write matches the marks distribution 1-3 PREPARING FOR THE GM PROJECT REPORT 1. The project must be researched progressively- last minute work would lead to poor grades 2. You have been
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Develop an 8-10 page marketing plan for a sports enterprise (e.g. professional‚ school‚ or community program). You can select a particular "real" enterprise or use a fictitious one. You will take the position of the manager and develop a plan that you will implement through your employees and/or contractors. You will make sure this program is feasible when assessing it from a senior management perspective. Focus of the Marketing Plan The plan will address the following: •Construct an overview
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Segments Segments marketing: A market segment consists of a group of customers who share a similar set of needs and wants. Rather than creating the segments‚ the marketers task is to identity them and decide which one (s) to target. Niche Marketing: A niche is a more narrowly defined customer group seeking a distinctive mix of benefits. Marketers usually identity niches by dividing a segments into sub segments. Local Marketing: Target marketing is leading to marketing programs tailored to the
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Core Marketing Concepts: Market Segments & Target Markets Market Segments exist in the market and has to be identified by examining Demographic‚ Pychographic‚ and Behavioral differences among buyers. Segments which present the greatest opportunity is termed Target Markets. For each chosen target market‚ company develops a market offering. The offering is positioned in the minds of target buyers as delivering some central benefit(s). Product‚ Offering & Brand Product companies address
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IndiaMart Affiliate Program Welcome Document For IndiaMart Affiliates Only Contents Welcome Note ....................................................................................................... 3 IndiaMart Introduction .......................................................................................... 4 Benefits for You ..................................................................................................... 5 Affiliate Account ..................................
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Employee Assistance Programs Employee’s mental and physical wellbeing is an important factor if a company wants to be successful and enjoy annual growth and profits‚ but there are many factors that can distract an employee from performing their duties to the best of their abilities. Many employees suffer from problems such as alcoholism‚ drug use and rehabilitation‚ depression‚ financial and family issues as well as many other others that can affect their behavior and performance on the job. Corporations
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