>cases Campbell-Ewald: R-E-S-P-E-C-T Spells Loyalty >Abstract Campbell-Ewald‚ the Detroit-based marketing communications company‚ part of the global Interpublic Group of Companies‚ is an award-winning consultancy. This case describes the research behind its effort to measure and improve customer loyalty and the development of its five respect principles that lead to enhanced customer commitment. www.campbell-ewald.com >The Scenario Much has been written about satisfaction research in the last
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Local Corporation …………………………..……………………………………. We connect local businesses with online consumers Corporate Overview: 2Q2013 1 CORPORATE OVERVIEW | 2Q2013 Forward looking statements ………………..……………………………………. Certain matters being discussed by Local Corporation’s management today include forward looking statements which are made pursuant to the Safe Harbor provisions of section 21-E of the Securities Exchange Act of 1934. Investors are cautioned that statements which are not strictly
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Procter & Gamble: From Top to Bottom – A Consultant’s View South University Jared L. Newnam January 24‚ 2015 Procter & Gamble: From Top to Bottom – A Consultant’s View Procter & Gamble‚ commonly referred to as P&G‚ is an enterprise today‚ that 177 years ago was merely a family-run candle and soap business. However‚ through innovative thinking‚ a creative marketing strategy and partnerships around the world‚ P&G has become the largest consumer goods company in the world. (P&G - A Company History
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Summary The retail sector has a major role in the growth of the Australian economy and is the barometer of the economic health of Australia ’s future growth prospects. When the economy is thriving so does the retail industry within an economy – thus‚ the level of demand within the retail industry has a significant impact on other industries as the money within the retail industry goes in a circle complementing the growth of the other industries. The performance of the retail industry is a strong
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The Rise of Cloud Computing in Telecommunication Industry Introduction “There was a time when every household‚ town‚ farm or village had its own water well. Today‚ shared public utilities give us access to clean water by simply turning on the tap; cloud computing works in a similar fashion.” That was the analogy used by Vivek Kundra‚ Federal Chief Information Officer (CIO) of the United States Government to depict the use of cloud computing in today’s society. As the corporate world has embarked
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supplychainstrategy A Newsletter from Harvard Business School Publishing and The MIT Center for Transportation & Logistics Article Reprint No. P0504C Metrics That Speak to the C-Suite by Loren Gary 119 For a complete list of Harvard Business School Publishing newsletters: http://newsletters.harvardbusinessonline.org For reprint and subscription information for Supply Chain Strategy: Call 800-988-0866 or 617-783-7500 http://www.supplychainstrategy.org For customized and quantity
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has been set up. Key areas: – Attraction – Selection – Development – Performance & Reward We attract about 30-40 new trainees each year‚ in the Benelux • • • • 1a. Recruitment & Selection • Recruitment administration: – has been outsourced to Accenture – internally it’s Unilever Peoplelink. • Rationale of outsourcing: – Hiring Manager to focus on those elements where he can really add value‚ and Unilever Peoplelink does the rest… • Role of hiring manager: – Set up the vacancy text‚ hold interviews
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CSR INITIATIVES OF INDIAN IT COMPANIES Sustaining and Enhancing Competitiveness in today’s Business Scenario Abstract The idea of corporate social responsibility (CSR) is not new to Indian companies. Growing number of Information technology (IT) companies with the direct involvement of employees are implementing CSR projects. Dedicated departments in most of the companies are looking into much more than just funding or getting involved in one-time projects. The trend is especially strong in
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____________________________________________________________ _________________________ EXECUTIVE SUMMARY A growing number of hi-tech supply chain managers are being tasked to manage risks to their supply chains in their increasingly competitive and innovative environments. This study proposes risk mitigation methodologies relevant to the hi-tech industry. The proposed risk methodologies are based on analysis of the supply-chain characteristics inherent to the hi-tech industry‚ vulnerabilities
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References: http://www.linterland.com/core/rurallandscape/16.htm http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Masters-of-Rural-MarketsSelling-Profitably-to-Rural-Consumers.pdf http://web.mit.edu/idi/idi/India%20The%20Base%20of%20Pyramid%20distribution%20Challenge-IFMR.pdf
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