& 2 * What is marketing? Marketing is an organizational function and a set of processes for creating‚ communicating‚ and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. * What is the marketing process? * Needs‚ wants and demands Needs : basic human requirements Wants: the needs becomes wants when they are directed to a specific objects and might satisfy the need Demands: are wants for a specific
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characteristics to result in decision processes and purchase decisions. The marketer’s task is to understand what happens in the customers’s conciousness between the arrival of the our-side marketing stimuli and the ultimate purchase decisions. Four key psychological processes : • Motivation • Perception • Learning • Memory Fundamentally influence customer responses. 1. Motivaton We all have many needs at any given time. Some needs are Biogenic ( Hunger‚ thirst‚ discomfort). Other needs are
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Defining Key Ratios: http://www.equitymaster.com/detail.asp?date=01/05/2010&story=3&title=Investing-Back-to-basics-XXI * Net interest margin (NIM) * Operating profit margin (OPM) * Cost to income ratio * Other income to total income ratio Net interest margin (NIM): Just as we calculate and measure performances of non-financial companies on the basis of their operating performance (EBITDA margins)‚ the performance of banks is largely dependent on the NIM for the year. The difference
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Wal-Mart – Stakeholder and CSR policies Executive summary In this report I’ll try to show why Wal-Mart decision 8 years ago to develop a stakeholder management and a corporate social responsibility plan was a good decision for the company. The company realised that its image wasn’t really good in the public opinion; they were unable to communicate and reach the African-American community‚ they have a bad reputation toward women and also suffer from a lot of critics about their negative effect on
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same necklace. Three keys of different size‚ shape and texture hang heavy from a thick‚ bronze chain. A strange metallic stench often radiates from where it lay against my chest. It only comes off my neck just before I head off to bed‚ no sooner‚ no later. Occasionally‚ however‚ I will forget to replace it around my neck. On these days I am less stable‚ since I have grown accustomed to
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had been paid in advance for the 18 months to 30 June 2005‚ the summary would include only the rent for the 12 months to 31 December 2005. Consistency concept accounting procedures used should be the same as those applied previously for similar items. This allows comparability of financial summaries over time. Accountants must not be consistently wrong‚ so they are allowed to change procedures if there are good reasons to do so‚ provided an explanation of the change given. Prudence concept Accountants
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Opportunity is the key to success First of all I feel very happy that we both sides have grasped the opportunity to realize our same goal. That is to win! That is to succeed! We believe opportunity is the key to success. Let me give a definition to words “opportunity” and “key” here. Opportunity here only refers to one that we disover‚ seize and take advantage of. Key is a way to solve a problem. Every lock has a key. Success is a lock that requires several keys to work together. Only
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sent as plain text. Public key encryption is a type of cryptographic system where each party has both a private and a public key‚ which are mathematically linked to each other. The public key is used for encrypting plaintext to “ciphertext” (essentially‚ gibberish)‚ while the private key is used for decrypting that gibberish back into plaintext. Once a message has been encrypted by a public key‚ it can only be decrypted with the corresponding private key. Neither key can perform both functions by
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Marketing Effort 77 Marketing Analysis 77 I Marketing Planning 78 I Marketing Implementation 78 I Marketing Department Organization 79 I Marketing Control 80 Measuring and Managing Return on Marketing Investment 81 Reviewing Objectives and Key Terms 83 I Key Terms 84 I Discussing & Applying the Concepts 84 I Focus on Technology 84 I Focus on Ethics 85 I Marketing & the Economy 85 I Marketing by the Numbers 85 Preparing an Integrated Marketing Plan and Program 36 Building
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Psychodynamic Answer Key: D Question 2 of 10 0.0/ 2.0 Points Researchers are studying the effects of nicotine on driving. The participants are divided into two groups. One group is provided with nicotine cigarettes and the other with fake cigarettes that taste and smell like real cigarettes but do not contain nicotine. The fake cigarettes are an example of a(n) A. Dependent variable B. Placebo C. Random assignment D. Experimental group Answer Key: B Question 3 of 10 0
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