Consumer behavior towards the new packaging of FMCG products. The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged FMCG products. This research utilized a focus group methodology to understand consumer behavior toward such products. The challenge for researchers is to integrate packaging into an effective purchasing decision model‚ by understanding Consumer’s behavior towards the packaging of FMCG products. When consumers search
Premium Fast moving consumer goods Unit load Packaging and labeling
A Project Report on A STUDY ON EFFECTIVENESS OF TRAINING IN ZAFIN LABS Submitted by M.DHARMASAVARTHINI In Partial fulfilment for the award of the degree Of MASTER OF BUSINESS ADMINISTRATION IN HUMAN RESOURCE MEPCO SCHELNK ENGINEERING COLLECE ANNA UNIVERSITY : CHENNAI 600 025 A STUDY ON EFFECTIVENESS OF TRAINING PROGRAM For ZAFIN LABS IN PARTIAL FULLFILLMENT OF MASTER OF BUSINESS ADMINISTRATION SUBMITTED BY M.DHARMASAVARTHINI MEPCO SCHELNK ENGINEERING COLLEGE Declaration
Premium Sampling Sample Skill
Cost-Conscious Marketing Research by Alan R. Andreasen Many small businesses and nonprofit organizations assiduously avoid more than a cursory flirtation with marketing research because they misunderstand what it is and what it can accomplish. Five misconceptions often dominate managers’ thinking about it: 1. The “big decision” myth. You turn to marketing research only when you have a major decision to make; otherwise it has little to do with the details of day-to-day decision making. 2. The “survey
Premium Sampling Marketing Decision making
CONTENTS page 1.0 INTRODUCTION ……………………………………………………………………… 2 2.0 STATEMENT OF THE PROBLEM ………………………………………………… 3 2.1. PROBLEM IDENTIFICATION……………………………………………………… 3 2.2. PROBLEM DEFITION………………………………………………………………… 4 3.0. RESEARCH OBJECTIVES…………………………………………………………… 5 4.0. RESEARCH QUESTIONS…………………………………...…………………… 6 5.0. LITERATURE REVIEW …………………………………………………………. 7 5.1. EMPIRICAL RESEARCH…………………………………………………...
Premium University Postgraduate education Higher education
International Journal of Scientific & Engineering Research‚ Volume 4‚ Issue 7‚ July-2013 ISSN 2229-5518 730 A Study of Indian Rural Buying Behaviour for Selected Consumer Durables By Prof.Yuvraj L Lahoti¹ and Dr. Alfred S.J. Jacob² Abstract: The success of brand and product in India is unpredictable because with vast rural market and consumers it is difficult to guess the consumer behavior. Consumer behavior is centre of the modern marketing‚ understanding his behaviour is quite essential
Premium Sample size Sampling Motivation
A STUDY ON “VARIOUS SCHEMES IN MUTUAL FUND FOR INVESTORS” AT “KOTAK MAHINDRA BANK” Synopsis submitted in partial fulfillment of the requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION OF BANGALORE UNIVERSITY By PRAKASH RANJAN Reg. NO: 11KUCMA044 Under the guidance of Mrs. SOHINI GUPTA Lecturer M.S. RAMAIAH COLLEGE OF ARTS‚ SCIENCE AND COMMERCE MSRIT POST‚ MSR NAGAR Bangalore University Bangalore- 2011-2013
Premium Hedge fund Mutual fund Financial services
Effectiveness of A Social Norms Marketing Campaign on A University Campus Critical Evaluation Title * Yes‚ the title is informative‚ interesting and to the point. The main objective of this case study was to assess the effectiveness of a social norms marketing poster campaign in order to increase the prevention of alcohol related automobile accidents by stopping friends from driving while intoxicated. Moreover‚ the authors of the research paper have selected college students as their
Premium Scientific method Sampling
collection procedure:Ø Questionnaire: Well structured questionnaire is used for primary data collection.Ø Population: Total population 24 including merchandiser & floor in- charge. 7. Ø Sampling frame: Name list of 24 merchandiser & floor in-charge.Ø Sampling method: Non-probability convenience sampling methods are used.Ø Sample size: 10 sample size. 8. Limitation: While preparing this report‚ though I have been helped by management of R.M.KNIT FASHION.LTD and other ways‚ there were some
Premium Laborer Sampling Clothing
Methodology used 8 5.3. Survey methods used in present research 8 5.3.1. Mall intercepts personal interviews 8 5.3.2. In-depth interviews 8 5.3.3. Online Surveys 8 5.3.4. Focus group research 9 5.3.5. Ethnography 9 6. Sampling plan 9 7. Data Analysis 10 8. Appendix 12 9. References 16 1. About TZINGA Hector Beverages is a Philadelphia-based company focusing on Indian consumers. Hector Beverages is a relatively new name in the beverage market but it
Premium Marketing Statistical hypothesis testing Sampling
Intimacy and Incest: The Advantages of Group Acceptance in Healing Inner Conflict and Outer Trust Issues S. M. O’Bryan LITERATURE REVIEW Introduction Few issues are as taboo and as difficult for society and individuals to confront as is sexual abuse by one’s own parent or guardian. This abuse leaves deep scars on the victim. This abuse is unique in that it does not require physical force and yet it is such a violent act. This uniqueness has caused many abused children to possess false notions
Premium Psychology Family Marriage