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    The Past 50 Years The history of the telephone has changed dramatically over the past 50 years. When the telephone was originally invented by Alexander Graham Bell in 1876‚ communication across a phone line was only achievable by short distances and was only used to transmit voice data. With today’s technology‚ communications can span the globe and carry voice‚ data‚ and video. The earliest phone systems used rotary technology and a manual switching system requiring human intervention. It was not

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    Business Marketing

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    Dwyer-Tanner: Business Marketing‚ Second Edition Table of Contents Preface I. Business Markets and Business Marketing 1. Introduction to Business Marketing 2. The Character of Business Marketing 3. The Purchasing Function 4. Organizational Buyer Behavior II. Foundations for Creating Value 5. Market Opportunities 6. Marketing Strategy 7. Weaving Marketing into the Fabric of the Firm III. Business Marketing Programming 8. Developing and Managing Products: What Do Customers Want? 9. Business Marketing Channels:

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    Hr as Competency Developer

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    Human Resource Management It is the art and science of acquiring‚ motivating‚ maintaining and developing people in their jobs in light of their personal‚ professional and technical knowledge‚ skills‚ potentialities‚ needs and values in synchronization with the achievement of individual‚ organization‚ and society’s goals. Functions of a Human Resource Manager * In charge of the management of an organization’s workforce‚ or human resources * Responsible for the attraction‚ selection‚ training

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    Approaches to Innovation Management In what we describe as the center~tor-global innovation model‚ the new opportunity was usually sensed in the home country; the centralized resources and capabilities of the parent company were brought in to create the new product or process‚ usually in the main R&D center; and implementation involved driving the innovation through subsidiaries whose role it was to introduce that innovation to their local market. Pfizer’s development ofViagra or Intel’s

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    entrepreneurial activity. Why do they work? 3M heavily based its business on innovation and while doing this it always supported its employees in terms of being innovative. 3M also always followed the alternative ways in order to increase their profit and market share‚ and they found that one of the best ways is through organizational innovation. Therefore‚ in order to improve their business 3M developed 6 different strategies over its history. These strategies helped 3M to promote entrepreneurship and

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    Has the nature of terrorism changed over the last thirty years? Answer this question with reference to three specific examples of terrorist campaigns. This essay will endeavour to give an historical analysis of contemporary terrorism and its changing nature by focusing on three specific terrorist campaigns over the last thirty years. The essay will begin by first presenting a definition of terrorism and will move on to provide a brief account of the geographical shift in terrorism by discussing

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    How has the "American Dream" been translated into popular film? Refer to at least four films. The American Dream is an often mentioned and well-known term used to describe the ideology of the United States of America. Despite the common usage of the term it is not always completely understood and so requires‚ at least‚ a brief introduction and definition. P Mueller in his writing Star Trek and the American Dream claims that "…to some the American dream is just "from rags to riches"‚ to others

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    Article - Marketing Issue

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    technologies has grown in big numbers for the past few years‚ though‚ senior marketing managers are impromptu for the new technology − only 20% are considered to be sagacious enough. However‚ by 2017‚ CMOs will purchase more technology than CIOs according to the Gartner. This adverts a brain-wave − necessity of a tech-savvy CMO with flexibility to adapt and embrace disruptive technologies. This has erupted an unforeseen issue related to marketing sector. Man in the middle Marketing stretches

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    Article: Film Club

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    Tired of a boring Monday evening? What about transforming this day‚ which is told to be an useless day‚ into a funny time by watching a movie and making friends? That is what the Film Club offers to members of our college. And it doesn’t stop there. Sharing impressions about the movie watched and discovering new things about plots and stunts of films with an expert in the area is a great way to practise and improve your English. The routine of a member of the Film Club is changed every Monday at 7

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    The History of Marketing

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    concern of population about environmental issues and many other factors have “given the dramatic changes occurring in the marketing environment” (Baker 1995‚ citied in OM&P‚ 1998:840). Marketers have mission to understand and re-present these changes to adapt to new circumstances. This essay will look into how modern marketing has developed and expanded and what should marketers do to turn these challenges to opportunities to cope with the future. The modern marketing was largely built-up

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