Motel 6 Financial Statement Marketing plan for Motel 6 Executive summary This is to bring to your attention that Motel 6 is flying higher than before and it is venturing more. This is after a turnaround in our fortunes. You can remember in 1990 when the chain based in Dallas was sinking after its acquisition by Accor S.A. of France from Kohlberg Kravis Roberts & Company‚ the leveraged buyout firm‚ for $2.3 billion. Again in 1993‚ we lost $40 million. However‚ we are standing tall today for turnaround
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PREVIEW: BUS C150 QUIZ 3 – 15th Ed. 1. A product is: - a bundle of physical‚ service‚ and symbolic attributes designed to satisfy a customer’s wants and needs. 2. Motel 6 and Ritz-Carlton both provide sleeping accommodations‚ but their respective guests have considerably different expectations of service. This is because: - service quality shows wide variations. 3. A consumer expects to purchase convenience products: - immediately and with minimal effort. 4. Supermarkets
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Tonia Simatos 045-262-078 Case # 6- SleepEasy Motel 1. Problem Statement a. Current State: * SleepEasy motel is losing money. Occupancy of the hotel is around 55 percent of capacity which according to industry figures is 13 percent below the average of 68 percent for similar motels in the area. * Large number of customers driving around the parking lot of motel and leaving. * A lot of competition In the area‚ other hotels offer better facilities. b. Desired state
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The Motel Pool Thesis: The author explores the simple event of children playing in a pool‚ to implicitly personify images of birth‚ apocalypse and rebirth which connect to the birth and destruction of our world. | “The plump good-natured children play in the blue pool: roll and plop‚ plop and roll;” * This line depicts the innocence of the children which allows you to see the images of the world when it was once pure and blue; the blue pool is the world * The roll and plop‚ plop and
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Accorhotels Loyalty page 2 Accor Favorite Guest Business page 7 la carte ibis page 14 A|Club Favorite Guest page 19 SMITH 5678 1 JOHN 1 1234 123456 SMITH JOHN 1 ANY COMP 1 12345678 123456 1 11/201 SMITH 5678 1 JOHN 1 1234 123456 SMITH JOHN 5678 1 1 1234 123456 General terms and conditions 1. PROGRAM DESCRIPTION The Le Club Accorhotels loyalty program (“Program”) offered by PROFID SAS (“Administrator”)‚ the company that handles customer loyalty for hotels in the Accor Group‚ was created to
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Sleepy Inn Motel Eng Huang bought Sleepy Inn Motel‚ a 60-room motel located at the edge of a small town about one-half mile off the interstate highway. Even though Sleepy Inn Motel is 10 miles from a tourist area‚ the only promotion near the motel is two large signs advertising the name of the area. Over the past two years that Eng has owned and operated Sleepy Inn Motel‚ its occupancy has been far below the average for other motels with his classification. Eng must make a strategic business
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for the purpose of this paper‚ market segmentation‚ targeting and position will be defined. Following this will be brief explanations on differentiated and concentrated STP strategies. This will then be followed by the case study‚ which being the Accor SA’s internet site. The site will be analysed on how it caters for the different segments of its market. The sites evaluation will categorised under geographic and demographic segmentation. Segmentation‚ Targeting and Positioning “Target marketing
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A Guilty Conscience Before Gwilan discovered her talent playing the harp‚ she attended school like any other girl and had many friends. One of her closest friends was Genevieve. They did everything together‚ and people often commented they looked and acted like sisters. However‚ as they grew up‚ Gwilan and Genevieve discovered different interests‚ and did not spend as much time together. Eventually‚ Gwilan drifted apart from Genevieve and found she loved playing the harp. The more famous
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Title: The Sleep Well Motel Executive Summary The Sleep Well Motel is an 80 room motel located at Fort Morgan Colorado. It is situated at US Highway 76 which carried traffic between Denver and Nebraska. The motel is operating for eighteen years and describe as clean and comfortable but in need of cosmetics and new carpeting. Sleep Well Motel was once affiliated with motel chain several years ago but was no longer associated with them. Sleep Well Motel operates with a one night clerk‚ maid
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Case Study “The Sleep Well Motel” 1. The Pros of Will Shelton owning and operating the Sleep Well Motel are he will be his own boss and there is already a night Manager employed by the current owner. The Cons of his owning and operating the Motel are it is hard to find good maid service‚ there was no on location restaurant and it was in need of cosmetic work. 2. I do believe Will’s marketing background will be a great assistance to him in running the motel and I believe he will market
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