INDUSTRY PROFILE Global Hotels & Motels Reference Code: 0199-0520 Publication Date: October 2010 www.datamonitor.com Datamonitor USA 245 Fifth Avenue 4th Floor New York‚ NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Middle East and North Africa Datamonitor PO Box 24893 Dubai‚ UAE t: +49 69 9754 4517 f: +49 69 9754
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tourism industry has been developing fast. According to Holmes‚ K. (2009)‚ from 2004 to 2008 the worth of the hotel market amplified by 29.1%. Hilton Hotels mission is to turn into one of the market leaders in the tourism and hospitality industry. A PESTEL analysis is a framework or instrument used by marketers to examine the macro-environmental (external marketing environment) factors that have an impact on an association. SWOT analysis is one of the most importance apparatus in the marketing audit
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ϖ Company 11 – Zara‚ Inditex ϖ Zara‚ the world largest clothing retailer brand that is part of the Inditex multinational clothing company which was created by Amancio Ortega and Rosalia Mera in 1974. They are based in the northwest of Spain. Currently‚ Zara has a total of 2‚000 stores in major cities around 88 different countries. They are acclaimed as a fast fashion company in the industry with more than two hundred professional designers within the creative teams. Zara’s products are diversification
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The information revolution and globalization have dramatically changed the business landscape. The evolution of the internet into a real-time medium of information exchange‚ removal of impediments to international business activities and in general increased global awareness of societies‚ have not only provided new opportunities for businesses but have also increased public scrutiny into business activities and consequences. Increased stakeholder sensitivity to environmental and social issues have
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According to Intercontinental Hotel Group Website (2009)‚ “the global hotel market has an estimated room capacity of 18 million rooms.” On this global hotel market‚ brand hotel has 45% of the total market. Indeed‚ the six major international hotel groups are estimated to 41% of the branded rooms and 18% of the total market. Promotional strategies and plans are critical successful factors for International hotel groups in this market share. According to Michael and Lodato (2006:52)‚ the main goal
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analysis of the NH Hoteles hotel company from the viewpoint of financial analysts wishing to purchase shares in the hospitability-leisure business. Along with NH Hoteles‚ we chose two American hotel chains‚ Hilton and Marriott‚ and one European chain‚ Accor as industry alternatives Our conclusions follow: ·The global travel industry has bottomed out since the dreadful years of 2001 and 2002 and is improving. ·NH Hoteles financial rations do not show great improvement over the past two years‚ but suggest
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environment‚ both tangible and intangible resources of the hotel were better than other economic hotels‚ because the facilities and equipment were in good conditions. Meanwhile‚ the Ibis hotel won many awards which not only benefited from the reputation of Accor but also benefit its high quality services. However‚ the only problem of the hotel was its design style did not combine with local cultures. The Ibis hotel also had capabilities to provide the 15 minutes contract to guarantee the staff will solve problems
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focus on the insights from a longitudinal process perspective.2 In this paper we reflect on the particular scenario of strategic change which took place at Novotel‚ the international three-star hotel chain which is part of the Accor Group of France‚ between 1992 and 1995. Accor has been established for more than 20 years and has been evolving continuously to
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Topic of Assignment : Paper Waste of Etap Hotel CONTENTS TITLE PAGES 1. Executive Summary 1 2. Introduction of Etap Hotel 2 3. Concept of Green Plan that introduced by Etap Hotel 3 – 4 4. Purpose to create a controlling paper waste program 5 5. Current Issues that Etap Hotel facing 6 – 7 6. Goals and plans that we should have in our program 8 – 12 6.1 Goal Settings 6.2 Ways will proceed in paper
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Contents Page * Introduction * Starwood * Hyatt * Rezidor * Hilton * Marriott * Accor * Conclusions * Bibliography Introduction For my International Hospitality and Tourism Studies module I had to do an assignment on six different world leading hospitality companies. For this assignment I chose six different companies which are: Starwood‚ Hyatt‚ Rezidor‚ Hilton‚ Marriott and Accor. This assignment will let me learn about biggest brands in the world and how they work. At the
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