the external environment (part 1) What’s going on out there now and in the future? Environmental influences in the broadest sense Macro/general environment: PESTEL Environmental influences related to the dynamics of the industry under question Competitive environment: Porter’s Five Forces (Porter‚ 1980) Example PESTEL The automobile industry Political – Climate change agenda – Fuel prices – Expansion of EU Economic – – – – Changes in disposable income Exchange rates
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The Asian passenger air transport marketplace will stable and growing rapidly. The latest Airbus Global Market Forecast (GMF)‚ released in December 2010‚ shows that key drivers for the marketplace are the replacement of aircraft for newer more eco-efficient models in mature markets‚ dynamic growth in new emerging markets‚ the further growth of low-cost carriers – particularly in Asia-Pacific and Europe‚ further market liberalisation and capacity growth on existing routes. In 2010‚ views on
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and Technological forces. These are known as PEST factors. 1 2 PESTEL analysis of the macro-environment There are many factors in the macro-environment that will effect the decisions of the managers of any organisation. Tax changes‚ new laws‚ trade barriers‚ demographic change and government policy changes are all examples of macro change. To help analyse these factors managers can categorise them using the PESTEL model. This classification distinguishes between:
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Besides that‚ PESTEL analysis will also be taken into account not only as a remarkable tool to analyze business environment but also as a supportive technique to utilize SWOT analysis. Moreover‚ this essay will shortly touch upon the Tows matrix as a sophisticated upgrade
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Using PESTEL Analysis in Strategic Planning For Non-Profits PESTEL is a method of analysing the impact a variety of factors may have on potential profitability of an organisation or industry. A macro environmental analysis technique‚ PESTEL analyses the impact that political‚ economic‚ socio-cultural‚ technological‚ environmental and legal factors may have on an industry’s profitability potential (Johnson‚ Scholes & Whittington‚ 2005). Within each major PESTEL heading‚ there are a variety of sub-factors
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INTRODUCTION 1 I. ENVIRONMENTAL FACTORS AFFECTING INDUSTRY 1 I.1. PESTEL ANALYSIS 1 I.2. FIVE FORCES MODEL 3 II. IMPLICATIONS OF CHANGING BUSINESS ENVIRONMENT 4 III. USE AND LIMITATIONS OF TOOLS APPLIED 5 III.1. USE AND LIMITATIONS OF PESTEL 5 III.2. USE AND LIMITATIONS OF FIVE FORCES MODEL 6 SUMMARY 6 APPENDIX 1 8 APPENDIX 2 9 REFERENCES 10 INTRODUCTION The origin of the modern pharmaceutical
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strategicmanagementinsight.com/tools/pest-pestel-analysis.html PEST & PESTEL Analysis Definition 1. “PEST analysis – an analysis of the political‚ economic‚ social and technological factors in the external environment of an organization‚ which can affect its activities and performance.” [1] 2. “PESTEL model involves the collection and portrayal of information about external factors which have‚ or may have‚ an impact on business.”[2] Understanding the tool PEST or PESTEL analysis is a simple and effective
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Cosco (India) Fundamental Company Report Including Financial‚ SWOT‚ PESTEL*‚ Competitors and Industry Analysis Phone: +44 20 8123 2220 Fax: +44 207 900 3970 office@marketpublishers.com http://marketpublishers.com Phone: +44 20 8123 2220 http://marketpublishers.com Cosco (India) Fundamental Company Report Including Financial‚ SWOT‚ PESTEL*‚ Competitors and Industry Analysis Date: Pages: Price: ID: September 1‚ 2013 50 US$ 499.00 C37EADB77ADEN Cosco (India) Fundamental
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University MBA Strategic Management Task 2 27/02/2015 Table of contents Executive Summary Stakeholder’s analysis PESTEL Analysis Summary of PESTEL Analysis Porters Five Competitive Forces in the E-Retailing Industry Summary of key findings from Porter’s Five Forces Analysis of Amazon ’s core competences Limitations of PESTEL Analysis 6. Summary 7. Conclusion Executive Summary Amazon.com was one of the first major companies to sell goods over
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analysed P.5 Part 2 Drivers to Internationalisation 2.1 Motivation for Koyo Jeans entering emerging Markets P.6 2.2 Environmental Analysis in Brazil and India P.6 2.2.1 Findings on comparison between Brazil and India (PESTEL & 5Forces) P.6 2.2.1.1 PESTEL analysis P.6 2.2.1.2 Porter’s 5 Forces analysis P.6 2.3 Comparative‚ Competitive Advantage and National Advantage P.6-7 2.3.1 Competitive advantage P.6-7 2.3.2 India comparative advantage
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