2012 was an intense‚ eventful year in which we defined the major milestones that will enable us to reach our ambitious objective of becoming the global benchmark in hospitality. With the Executive Committee‚ I am pleased to present our results‚ review our accomplishments and share our road map for the four years to come. In many ways‚ 2012 will remain a watershed year for our Company‚ which stepped up its transformation into a more asset-light model‚ while delivering robust financial results in
Premium Franchising Hotel Revenue
----------------------------------- Lopito Jan 25‚ 2008 Addidas- You are consultant of the company. PEST/SWOT etc ----------------------------------- Introduction Adidas is a company that manufactures shoes and sport apparel. The founder is Adolf Dassler who is German. The name created by combination of the name and surname Adi Dassler‚ who started producing shoes in 1920s with the help of his brother Rudolf Dassler. That make costumer‚ to recognize Adidas is three parallel stripes of the
Premium Adidas
corporate performances. Accor Group is one of the multinational companies which focus on the ethical practices in operating business. Accor Group is the world’s giant hotel operator in 92 countries with 3‚500 leading hotels such as Sofitel‚ Novotel‚ Mercure and etc. Accor Group provides a wide range of services from luxury to budget for global clients. According to the business operation‚ Accor Group hires 160‚000 employees worldwide. In order to achieve corporate policy‚ Accor Group implements the
Premium Ethics
A Report on Accor Group Student Name University Name Contents Introduction 2 Assist Formal Marketing Plan 3 Accor’s Macro-environment and Geographical Regions 4 Accor Business Tools 4 Accor Marketing Strategies 6 Accor Services Contribution 6 Accor Buyer Behavior 6 Conclusion 11 References 12 Introduction This assignment is focused on Hotel Invest and Hotel Services‚ an explanation about the Accor Group undertake formal marketing auditing and marketing planning as activities within the marketing
Premium Marketing Marketing plan
Unit 4- Task 4 SWOT Analysis “The results of a questionnaire given to 200 people that regularly visit McDonalds found the following: * 85% are happy with the service in their local McDonalds. * 80% would like McDonalds to be open 24/7. * 50% thought they could make a happy meal healthier. * 65% would like more wraps on the menu. * 30% would like part of the menu to be focused on healthier options. * 20% said staff were unfriendly. * 90% said parking facilities were good
Premium Fast food restaurant Nutrition Hamburger
Vision and Mission Statement Aldi does not have a published vision or mission statement. However there is a clear set of values and business philosophy which they adhere to. This philosophy is outlined by the statement which it continuously uses‚ ‘Top quality at incredibly low prices – guaranteed’. In its small levels of advertising Aldi elaborates on this philosophy by stating its five main principles; huge savings‚ excellent quality‚ outstanding value‚ superb specials and buy with confidence
Premium Economy of Australia Grocery store Strategic management
Coca-Cola SWOT and PEST Analysis In today’s society‚ there are many different firms that make up the business world. One company in particular that is of interest to me is Coca-Cola. Coca-Cola is a global business that operates on a local sale in every community that is does business in. In order to fully understand the specifics of this company‚ one must conduct a thorough analysis of the company by using the SWOT and PEST methods. To begin with‚ the first part of the SWOT analysis includes
Premium PEST analysis Marketing Strategic management
Introduction to Accor Company Accor was founded in 1967 by Paul Debrule and Gerard Pelisson. Accor is a European leader in hotels and tourism‚ global leader in corporate services. It have almost 4000 hotels from economy to upscale which are operates in nearly 100 countries with 150.000 employees. Accor hospitality is planning to double the pace of hotel development in coming years by having a commitment to make 200.000 new rooms between 2006 until 2010. From the pyramid below‚ we can see
Premium Hotel chains
PEST Analysis of Virgin Media •Political Factor Demand for fixed line telephony is in decline‚ with the rate of decline in lines used by business nearly twice as high as that in the residential fixed telephony market. There is a trend for businesses to replace fixed line telephony with voice-over-internet-protocol‚ or VoIP‚ telephony‚ while residential customers are tending to migrate from fixed line to mobile telephony. However‚ Virgin Media’s fixed line customers may not migrate to the company’s
Premium Virgin Media Mobile phone Cable television
Marriott International Introduction This research focused on SWOT analysis‚ Porters 5 forces model and PEST analysis of Marriott . Marriot International is a leading company with more than 3‚700 lodging properties in 73 countries and territories. [Marriott International] Marriott International manages many hotels brands. Marriott Hotels & Resorts are located more than five hundred hotels‚ two-thirds of them - in the U.S. This is a hotel with a full range of services: they are equipped fitness
Premium Marriott International