Innovative Marketing‚ Volume 4‚ Issue 2‚ 2008 Rajesh Kumar Srivastava (India) How experiential marketing can be used to build brands – a case study of two specialty stores Abstract Study was conducted basically on how experiential marketing (EM) can be useful in building a brand. The study also covered the impact of EM on repeat visit by customers; its acceptance based on gender & the reasons for repeat visits when compared to stores not using EM. Research was carried out at four specialty
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“Sandplay therapists who work in the way Kalff taught differentiate sandplay from sand tray therapy‚" said Lauren Cunningham‚ a founding member of STA and the editor of The Journal of Sandplay Therapy. "Sand tray therapy is a more generic term referring to a variety of effective ways of using sand‚ figures and a container from different theoretical perspectives." She continued‚ "Sandplay therapy emphasises the spontaneous and dynamic qualities of the creative experience itself. The essence of sandplay
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Pet Therapy What is Pet Therapy? Pet Therapy is an area that has received increased attention in therapeutic recreation. In recent years‚ the experts have been relying on pet therapy as a valuable aid in reaching out to the elderly‚ the infirm‚ and to ill or abused children through-out the country.” Pet Therapy is the commonly used term for animal-assisted therapy (AAT)‚ animal-assisted activities (AAA) and pet visitation.” It is also recognized at hospitals around the country as a
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Music Therapy has been a part of culture and medicine longer than the general population realizes. Native Americans used chants and songs as part of their healing processes and ancient Greeks believed that the music is what healed the soul and body. The term music therapy first appeared in the article “Music Physically Considered” in Colombian Magazine (1789) where the author remained anonymous. Within the upcoming years two medical dissertations were published. In the early 1900’s several associations
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Programs May‚ 2013 “The aversion therapy is considered a type of psychological treatment‚ where patients will be exposed to different types of stimulus and at the same time it will experience some type of discomfort (Lieberman‚ 2012).”This treatment is based on the principles of classical conditioning; using classical conditioning to get rid of addictions or unwanted behaviours. Patient’s unwanted addiction is paired with a drug that makes them sick. “Aversion therapy can be used with alcoholics.
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Music Therapy Music therapy is the use of interventions to accomplish individual goals within a therapeutic relationship by a professional. Music therapy is an allied health profession and one of the expressive therapies. It consists a process in which a music therapist uses music and all of its aspects; physical‚ emotional‚ mental‚ social‚ and spiritual. Which is to help clients improve their physical and mental health. Music therapists primarily help clients improve their health in several domains
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Music Therapy 1 Music therapy is the use of music by health care professionals to promote healing and enhance quality of life for their patients. Music therapy may be used to encourage emotional expression‚ promote social interaction‚ relieve symptoms‚ and for other purposes. Music therapists may use active or passive methods with patients‚ depending on the individual patient’s needs and abilities. The idea of music as a healing influence
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Humanistic Therapy Gregg D Black Psychology as a science is not thought of as being integrated. The schools of thought are wide and varied each with their own perceptions. The Humanistic approach to therapy is one that I believe has merit when applied to specific disorders. Humanistic therapy directs the patient to center their attention on their; motivations‚ values‚ emotions and meanings behind their thoughts and actions. The belief is this will bring about a desired change both consciously and
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PSYCHOANALITIC THERAPY Psychoanalytic theories describe normative social and emotional development and explain individual development pathways and variations from this norm. Sigmund Freud was the originator of psychoanalysis. His views have influence the views of most of the contemporary theories. The aim of psychoanalysis therapy is to release repressed emotions and experiences‚ to make the unconscious conscious. Psychoanalysis divides the personality in three systems: Id: is the
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Gestalt Therapy Gestalt Therapy I. Summary and Integration of Major Concepts Founded by Frederick (Fritz) and Laura Perls in the 1940 ’s‚ Gestalt therapy is a phenomenological - existential methodology which emphasizes experience and experimentation. Gestalt is a German term that means a "complete pattern or configuration" (p. 112). Though there are many modalities and styles in Gestalt therapy‚ it is holistic in its approach uniting mind‚ body‚ and feeling (p. 112). Some concepts at the core
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