him for HHonors program with announcement of competitive rewards program by Starwood? • What should he do? Why? Conventional FMPs V/s Modern • Cumbersome v/s Easy • Manual v/s Technology based • Tangible benefits v/s Service‚ Relationship • Short term v/s Ongoing • Local v/s Global • Limited scope v/s Large scope Types of Promotions Immediate Rewards Price Rs. Off/ Price Packs Premiums/ Contests Delayed Rewards Coupon for next purchase ‘Free’ Mail-ins /Rewards Programs Non Price Diskin’s
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family‚ but realizes that he should be closer (during the wedding) ii. he calls his “What’s in Your Backpack” ideas his philosophy iii. when he finally takes a risk‚ he is burned and rejected iv. He is attached to his “loyalty” and frequent flyer miles’ goal of 10 million more than any one person v. He donates 1 million to his sister and her husband—his grand gesture of generosity to people who would really want them 7. the contradictions of loyalty i. Ryan is
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internet in a video chat. Ryan is not too happy about this because he will be grounded meaning no more flying all over the country he actually has to live in his apartment. Not only that‚ but now he won’t be able to reach his goal of ten million frequent flyer miles. Ryan challenges Natalie to get in the trenches with him and see exactly what it is that he does. Ryan meets a woman his age named Alex and she seems to be the perfect woman for him. She travels as much as he does and seems to enjoy it
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a company who specializes in corporate downsizing. Ryan has flown around the United States over 320 days of the year (leaving "forty-three miserable days at home”)‚ which he feels is the best part of his job. He does whatever he can to rack up frequent flyer miles; the goal is not to use them but just to accumulate them to a specific number which he later reveals as 10 million miles. As a secondary job he gives motivational speeches on relieving one’s life of excess physical and emotional baggage
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to see how Globalization has effected my everyday life. If I traced all my desk item’s travel history‚ I will have found that it may have taken over 6‚000 miles for them to get to my perfect little workspace. One of these items not only has a frequent flyer miles it also serves as portal to any place I should desire to visit. With one push of a button my Mac book can put me face first in any country I want. The items I come in contact with everyday probably wouldn’t be here if we didn’t have Globalization
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their most vulnerable‚ and set them adrift‚” preferring not to follow up on them afterwards because “nothing good can come of that.” He is fanatically loyal to American Airlines‚ whose motto stands as the epigraph above. He has amassed millions of frequent flyer miles in his job‚ looking forward to an almost impossible goal‚ a “number I have in mind but have not reached yet.” The basic conflict arises when his employer makes a move towards grounding him‚ by streamlining the firing process through a teleconferencing
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Case study: PETRIE’S ELECTRONICS Jim Watanabe looked around his new office. He couldn’t believe that he was the assistant director of information technology at Petrie’s Electronics‚ his favorite consumer electronics retail store. He always bought his new DVDs and video games for his Xbox 360 at Petrie’s. And now he worked there too. The company had made some smart moves and had done well‚ Jim knew‚ but he also knew that competition was fierce. Petrie’s competitors included big electronics retail
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Service Request SR-kf-013 Frequent Shopper Program Paper Gerard Gonzalez Business Systems/BSA310 October 7th‚ 2010 Joseph Gorman Service Request SR-kf-013 Kudler Fine Foods founder and manager‚ Kathy Kulder‚ has requested information on developing a system to track customer purchases through a Frequent Shopper Program. This Program will award loyalty points for redemption to repeat customers. Purchases made by customers whom participate in the program will be tracked and converted into loyalty
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Is the decision whether or not to sell Qantas’s frequent flyer program a strategic‚ tactical‚ or operational decision? It would be a strategic decision not to sell Qantas’s frequent flyer program reason being‚ considering the meaning of strategic decision making is an ongoing process that involves creating strategies to achieve goals and altering strategies based on observed outcomes. As to this decision Alan Joyce can take the initiative of increasing the flights rates and in reward its members
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Legal‚ Ethical‚ and Security Concerns in Kudler’s Frequent Shoppers Program BSA/310 Legal‚ Ethical‚ and Security Concerns for the upcoming Frequent Shoppers Program Kudler Fine Foods is a food chain that sells specialty items. They are located in the San Diego Metro area and have three locations. Kudler Fine Foods specializes in high-end grocery items from both imported and domestic suppliers. They are well known for their fresh baked pastries‚ specialty dairy selection‚ a large cheese
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