MARK 2028: MARKETING FINANCIAL SERVICES GROUP PROJECT Case (30%) –Winter 2014 Learning Objectives: 1. Synthesize and apply all program concepts learned to date. 2. Continue to refine interpersonal/team skills‚ presentation skills and critical thinking. INSTRUCTIONS: Written Marketing Plan (Worth 20% of final grade) Using the concepts discussed in this course‚ develop a high-level marketing plan for the case provided. Page 5 outlines the rubric to follow to prepare your written plan. A
Premium Management Marketing Strategic management
Chapter 12 Homework Questions Q1. What are the two main characteristics of intangible assets? The two main characteristics of intangible assets are: (a) they lack physical substance. (b) they are not a financial instrument. Q4. Why does the accounting profession make a distinction between internally created intangibles and purchased intangibles? When intangibles are created internally‚ it is often difficult to determine the validity of any future service potential. To permit
Premium Education Educational psychology Learning
Steven Pierce Strayer University Assignment 2 Week 2 CRJ105 7/15/12 A brief description of the term hate crime often refers to an individual‚ a business‚ an institution or even a society as a whole. Many people know hate crimes mainly as racial orientated‚ religious‚ sexual‚ and ethnicity orientated. In June 1993‚ the United States Supreme court upheld a hate crime statute that was based on model legislation originally drafted by the Anti-Defamation League (ADC) in 1981. The Anti-Defense
Premium United States Hate crime Race
Homework Assignment #1 3-31 Tom and Linda are married taxpayers who file a joint return. They have itemized deductions of $11‚950 and four exemptions. Assuming an adjusted gross income of $40‚000.00 what is their taxable income for 2012? Adjusted Gross Income = $40‚000.00 Less: Itemized Deductions of $12‚250.00 Less: Personal Exemptions of $ 4($3‚700.00) =$14‚800.00 Taxable Income = $12‚950.00 3-32 Compute Marie’s taxable income for 2012‚ assuming she is single and claims two dependent
Premium Taxation in the United States
Internal Control Requirements for Publicly Traded Companies In a meeting last week‚ the president of LJB expressed interest of going public in the near future and asked us about the internal control requirements for such action. To become publicly listed‚ LJB must follow the Sarbanes-Oxley Act of 2002 (SOX)‚ which requires all US publicly traded companies to maintain an adequate system of internal control. Under SOX Section 404‚ a company must report on internal controls over financial reporting
Premium Internal control Public company Receipt
Town’s 2011 fiscal year. b. Prepare journal entries to record the following transactions that occurred during the month of July 2010. 1. Revenues were collected in cash amounting to $31‚000 for licenses and permits and $12‚000 for fines and forfeits. 2. Supplies were ordered by the following functions in early July 2010 at the estimated costs shown: General Government $ 7‚400 Public Safety 11‚300 Public Works 6‚100 Parks and Recreation 4‚200 Miscellaneous 900 Total $29‚900 3. During July 2010‚ supplies
Premium Federal government of the United States Generally Accepted Accounting Principles Mathematics
The following selected transactions were completed by Reuben’s Delivery Service during October: 1. Received cash from owner in exchange for capital stock‚ $20‚000. 2. Purchased supplies for cash‚ $900. 3. Paid rent for October‚ $3‚000. 4. Paid advertising expense‚ $2‚500. 5. Received cash for providing delivery services‚ $23‚100. 6. Billed customers for delivery services on account‚ $41‚750. 7. Paid creditors on account‚ $4‚500. 8. Received cash from customers on account‚ $36‚200. 9. Determined that
Premium Accounting equation Asset Balance sheet
that time. Ford was living up to using customer insight it learned from the success of Twingo. But it was not living up to conduct market research‚ which could lead Ford to design a small car that would better fit customer needs and market trends. #2 1. Market Attractiveness Analysis: General Market Trends: Within the B categories (Basic-B‚ Trend-B and Luxury-B)‚ the Basic-B category is growing at the fastest pace (1992-1995)‚ in great part due to Twingo’s fast growth; Renault Clio is losing
Premium Renault Ford Motor Company Marketing
LBJ Company: Internal Control Evaluation Accounting 504: Managerial Use & Analysis Case Study 2 Written by: 8/10/13 This evaluation is being presented as an assessment of the preparedness of the LJB Company to go public at a future date. By researching current regulations regarding publicly traded firms we hope to prepare for a smooth transition into the trading market. The Sarbanes-Oxley Act of 2002 (SOX) has established the following guidelines
Premium Internal control Sarbanes–Oxley Act Security
Exam 2 Ch 6 p 26. If you invest $50‚000 to earn 8% interest‚ which of the following compounding approaches would return the lowest amount after one year? (you aren’t earning interest on interest) a. Daily. b. Monthly. c. Quarterly. d. Annually. p41. An amount is deposited for eight years at 8%. If compounding occurs quarterly‚ then the table value is found at (adjust rate and number of periods!) a. 8% for eight periods. b. 2% for eight periods. c. 8%
Premium Depreciation Inventory Balance sheet