FACTORSBranding: Should the name of the product on the package and in advertising be "Colgate Precision" or as "Precision by Colgate"Communication and promotion: This is an effective way to pull a market share because it is hard to increase primary demand unless stealing sales from existing productsMajor competitors in the super-premium segment: Oral-B‚ Reach Advance Design‚ Crest Complete‚ and Aquafresh FlexDifferential pricing structure: Niche market vs. Mainstream marketDifferent advantages/ disadvantages:
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Bibliography: Kerr DDS‚ Matthew. Telephone interview. 26 March 2002. Kotler‚ Philip. Marketing Management: The Millennium Edition. Upper Saddle River‚ New Jersey: Prentice Hall‚ 2000. Laidler‚ Nathalie. “Colgate-Palmolive Company: The Precision Toothbrush.” Harvard Business School Case Study (1993): 1-24. Mediamark Research. 1997 Print Volumes: 32. United States Patent and Trademark Office‚ 2002 Online. Available: http://www.uspto.gov/patft/index.html 2002.
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MEC 325/580 Lab Report CNC Machining Lab Report Date: March 18‚ 2013 Group Leader: Jian Wu Team Members: Group Number: G4 Regment No.: D Insturctor: CONTENTS 1.Objective and introduction. 2.Principles and practice. 3.Design and result. 4.Conclusion and recommendations. Appendices 1. Objective and introduction * Objectives Operate the CNC milling machine using G-codes‚ M-codes in a CNC program. * Equipment: Minitech CNC machine (Series 2) * Machine
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10/24/2013 LAB TITLE: Single Replacement Reaction of Solid Copper with Silver Nitrate PURPOSE The purpose of this lab is to: • Observe a single replacement reaction‚ and • Calculate the mole ratio of silver (Ag) to copper (Cu) in the reaction MATERIALS • Copper wire (30 cm) • Large test tube • 250 ml beaker • Silver nitrate (AgNO3) powder • Dilute AgNO3 solution • Distilled water • Electronic balance • Glass stir rod • Watch glass PRE-LAB DISCUSSION A single
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Lab Report: Stoichiometry Lab Oct. 27‚ 2011 Claire Elizabeth Lab Partners: Hannah Signature:___________________ Introduction- Baking soda and vinegar are two common materials found in almost every household. That‚ plus the fact that all the starting and finishing materials are non hazardous and safe‚ is why this is one of the first chemical reactions that many people are exposed to The purpose of this experiment tests which of the two reactants (vinegar and baking soda) is the limited
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Precision Worldwide‚ Inc. RECOMMENDATION: Sell the steel rings to the current customers in the French market and inform them that the company has discovered another innovative technique that will decrease their cost and increase the wear time on the rings. Also explain that you are testing the product in other markets to determine if it is a superior product worth their time. Once the steel rings have been exhausted introduce the plastic rings. Utilize the excess labor to produce the steels rings
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1. CP company should launch Precision as a niche product for the below 2 reasons. 1) Not all of the customers are willing to pay high price for the best toothbrush for their oral hygiene‚ which is the main objective of the Precision (refer to Exhibit 1). 2) CP is already no.1 volume in the tooth brush market so the Precision should avoid the cannibalization for their existing main-stream products in both the value segment and the professional segment and should compete with Oral-B for their
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Year 11 Lab Report Template Experiment – Modelling A. Title • A brief concise descriptive title B. Aim • What are you trying to find out? • What do you want to learn? C. Hypothesis • Write a possible solution to the problem. • If ………………………………………………………………………………………….then ………………………………………………………………………………………………………. • Make sure the above statement is testable. • The Independent variable is ……………………………………………………..
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Mechanical and Aerospace Engineering Department Polytechnic Institute of New York University ME6213 Introduction to Solid Mechanics 1.Buckling of Columns 2.Deflection of Curved Beams Date of Experiment:_______ Date of Lab Report Submission: _______ This lab report submission is approved by: Amith Deshmukh | Signature:_________ | Bhavesh Joshi | Signature:_________ | Anoop Kumar | Signature:_________ | Sriniket Srinivas Achar | Signature:_________ | Experiment 1 – Buckling of
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Chemistry Lab Report Water Hydration Introduction: A hydrated crystal or hydrated occurs when water becomes tightly attracted to a metal salt base on it’s polarity. The water molecules maintain integrity as molecules‚ however they are considered to be part of the formula of the hydrate. When the hydrate metal salt crystal is heated‚ the attractions to the water are broken by the heat energy and the water escape from the crystal. After heating the salt crystal is called as anhydrous‚ which
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