SIS Harley Davidson-Case 3 I. Company Profile / Summary (Brief) Harley Davidson Inc. is an American motorcycle manufacturer. Harley Davidson specializes in the sales of heavyweight motorcycles that are designed for cruising on highways. Harleys have a distinct design and exhaust sound that have appealed to a mass market of customers all over the world. Harley Davidson has relied on a strong fan base for sales of their motorcycles and apparel. They currently offer five different
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Harley Davidson was founded in Milwaukie‚ Wisconsin in 1903‚ and has been manufacturing motorcycles continuously since conception (Harley Davidson DVD‚ 2008). The company is now one of the world’s largest motorcycle manufacturers and controls 26% of all motorcycle sales in the USA‚ and a massive 50% of the heavyweight segment (Armstrong & Kotler‚ p129). The Harley Davidson name is an incredibly strong brand in the world today. Not many people in western culture could hear the name Harley Davidson
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------------------------------------------------- This case study is intended to support classroom discussion of the strategic management of a luxury goods business. Copyright Professor Gary Davies 2006 The forward to Waterford Wedgwood’s 2005 Annual Report concluded "This confluence of great global brands‚ management talent and focused energy is well placed to take Waterford Wedgwood forward.” The challenge facing its management was how best to reshape a loss-making group that owned a range of branded glassware
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Justin Hazlett BUSN 6610 Harley Davidson Case February 12‚ 2012 Since Harley Davison Motor Company started in 1903‚ they have been successfully “taking the work out of bicycling” better than any other motorcycle manufacturing company. They have experienced great success recently with growing numbers in their percentage of motorcycles shipped‚ up 14 percent from 1997‚ and their target market size‚ up 13.8 percent from 1997. Their brand has also grown so strong over the years that customers
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HIGHER NATIONAL DIPLOMA ------------------------------------------------- Assignment STUDENT NAME | : | | EDEXCEL REGISTRATION NO. | : | | PROGRAMME | : | HND | SEMESTER | : | 04 | UNIT NO./TITLE | : | 13 / Managing Activities | ASSIGNMENT NO. | : | 01 of 04 | ASSIGNMENT TITLE | : | Managing Activities | UNIT OUTCOMES COVERED | : | | P13.1Explain how processes and functions inter-relate in the organisational structure P13.2Plan work activities to meet the objectives of
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Harley Davidson Case Study Company Summary: Harley-Davidson is one of two American producers of motorcycles‚ and the nation ’s #1 seller of the cruiser style of motorcycles. The organization offers 35 different models of custom and touring bikes through a worldwide network of more than 1‚500 dealers. Harley models include the Sportster‚ the Fat Boy‚ and the Electra-Glider. The company also produces sport bike style motorcycles under the brand name of Buell. Other than its motorcycles‚ Harley-Davidson
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onward by lower level of employees and implemented by top management. Top management encourages education for employees of company objectives and develops a trust that employees will execute the right decision. B. Corporate Culture 1. Quality key ingredient - Open communication between all levels of employees was essential. 2. Values - They are the heart of how we run our business. They guide our actions and serve as the framework for the decisions and contributions our employees make at every
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Harley Davidson has a culture that is unique like no other organization. The Harley culture has changed and adjusted itself accordingly throughout history. Harley Davidson’s success is due to the culture that it has created. The three main aspects of Harleys culture is 1. Harley has such an inclusive nature of Family‚ that it is able to bind its customers together through implementing them into a lifestyle. 2. The employees are customers; they are a big part of the Harley family. 3. Harley Davidson
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Harley Davidson Case Study 1. What do you think are the company’s (Harley Davidson) major strengths & weaknesses? Harley Davidson’s major strengths are: customer loyalty‚ having a strong and popular brand name‚ they offer a program called HOG (Harley Owners Group) which has members worldwide and offers Harley owners a variety of benefits‚ and the only American company that sells heavyweight motorcycles. Some weaknesses of Harley Davidson are: Image‚ people who ride Harleys are sometimes
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Case Study Harley Davidson Department of Marketing IV Prof. Dr. Florian Kraus University of Mannheim Fall term 2011 By: Veilleux‚ Jacques-Olivier-1345802- jveilleu@rumms.uni-mannheim.de Vela Loira‚ Valentin -1346667-vvelaloi@mail.uni-mannheim.de Viscosi‚ Jennifer - 1344990- jviscosi@mail.uni-mannheim.de Wang‚ Yi - 1326001 - yiwana@mail.uni-mannheim.de Wijma‚ Ludwig - 1346338 - lwijma@rumms.uni-mannheim.de Yip‚ Lu Yi - 1342949- luyiyip@gmail.com Mannheim‚ November 2011 Table of
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