COMPANY BACKGROUND Dell traces its origins to 1984‚ when Michael Dell created PCs Limited while a student at the University of Texas at Austin. The dorm-room headquartered company sold IBM PC-compatible computers built from stock components. Dell dropped out of school in order to focus full-time on his fledgling business‚ after getting about $300‚000 in expansion-capital from his family. In 1985‚ the company produced the first computer of its own design‚ the "Turbo PC"‚ which sold for $795. PCs
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CHAPTER ONE Introduction Background Of The Study Good customer satisfaction has an effect on the profitability of nearly every business. For example‚ when customers perceive good service‚ each will typically tell nine to ten people. It is estimated that nearly one half of American business is built upon this informal‚ “word-of-mouth” communication ( Kumar & Barani‚ 2012). Improvement in customer retention by even a few percentage points can increase profits by 25 percent or more (Kumar
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I am thankful for our country. Even though America has plenty of faults it still is the best place in the world to live. I am very proud of America for many reasons‚ but here are my top 3. First reason is that America today can now say anyone can aspire to be president. Second reason is that we have the freedom of religion. Finally the third reason we have men and women who serve and make sacrifices in the military. Barack Obama’s election to the office of president is a great thing for America
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CONCLUSION Leisure and recreational activities engaged in by the majority of adults‚ teenagers and children were generally passive or non-active‚ and tended to occur in the home. There is‚ however‚ a desire for more variety‚ particularly for activities outside the home. Shortage of time and money limited leisure opportunities for both adults and teenagers‚ along with the shortage of entertainment venues and transport difficulties reported by teenagers. Choices about leisure and recreation‚ the type
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1 ABSTRACT We propose that consumers appropriate brand symbolism that comes from celebrity endorsement to construct and communicate their self-concepts. Study 1 finds that celebrity endorsement enhances self-brand connections when consumers aspire to be like the celebrity‚ but harms them when consumers do not; this effect is more pronounced when the brand image is congruent with the celebrity’s image. This effect is further moderated by the degree to which a brand communicates something about
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that this it is healthy and normal to be a seze zero which it is not. SOURCE 2 social networks are one of the main body image influences as there are constantly pictures of skinny underweight models posted on the internet which young people aspire to be like. SOURCE 3 this source tells us that since world war II‚ there has been an increasing demand for girls to be skinnier and thinner. It shows that over 5million americans are affected by eating disorders ever year. SOURCE 4 this
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they tried to depict themselves as “Worlds “greenest lineup of notebooks” that was energy efficient and used recyclable materials” (Pg 4) Rivalry The rivalry in this industry is high with the four top Pc vendors- Hewlett- Packard‚ Dell‚ Lenovo‚ and Acer accounted for 53.6 percent of worldwide shipments. (Pg 5) Even though it was Apple who founded the first personal computer it was IBM that brought them into the conventional lives of society. Within this time period there were a lot of mergers and
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within an industry‚ this is based on the number and capability of competitors in the market. When Apple expanded its business to global there is much existing competitors faced by Apple that would be other computer companies such as HP‚ Dell‚ IBM‚ Acer‚ and others. Therefore‚ Apple is facing fierce competition from these companies and this might make the Apple current rivalry very high. Nonetheless‚ Apple has set a higher price for their products than other companies because with its innovation and
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Conclusion Dell became the first company in the information technology industry to establish a product-recycling goal (in 2004) and completed the implementation of its global consumer recycling-program in 2006. On February 6‚ 2007‚ the National Recycling Coalition awarded Dell its "Recycling Works" award for efforts to promote producer responsibility. On July 19‚ 2007‚ Dell announced that it had exceeded targets in working to achieve a multi-year goal of recovering 275 million pounds of computer
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The Deal and its implications: Nokia will be selling its mobile phone business to Microsoft for $5.0bn. Microsoft will be paying Nokia an additional $2.1bn to license Nokia’s patents‚ which will bring the total value of the deal to $7.1bn in cash. 1. How will it affect Nokia? The overall impact seems to be Positive • The mobile phone business had generated 51% of Nokia’s 2012 revenues. The unit which was once the most profitable mobile phone manufacturer in the world made an operating margin of
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