ORGANIZATIONAL BEHAVIOR Case Analysis – Acer‚ Inc: Taiwan’s Rampaging Dragon EXECUTIVE SUMMARY Stan Shih founded Multitech‚ now known as Acer‚ in 1976. Empowered by Shih’s vision and management style‚ the company grasped every opportunity that came its way. It grew from a 11-employees company to a 5000 employees company in no time. The company‚ however‚ after generating profits for years‚ went through the painful professionalization of its management. Change in the competitive dynamics in
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CASE: ACER‚ INC.: TAIWAN ‘S RAMPAGING DRAGON In comparison to Stan Shih‚ Leonard Liu was a Taiwan-born‚ US based senior IBM executive “with a reputation for a no-nonsense professional management style”. On the other hand‚ Stan Shih had a more frugal approach to management and delegated a decision making responsibilities to his employees to harness “the natural entrepreneurial spirit of the Taiwanese. Shih believed in a “hands off” style of management‚ bias for delegation and an informal manner
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Acer‚ Inc: Taiwan’s Rampaging Dragon Michelle L Danielle Humphreys Lizbeth Esi 2) Executive summary Acer‚ Inc‚ is a Taiwanese personal computer (pc) company‚ originally known as Multitech‚ was founded in Taiwan in 1976‚ by Stan Shih‚ his wife and three friends. Under the guidance of the CEO Shih‚ a strong norm of frugality‚ nobility‚ evidenced by his many slogans‚ employee involvement and ownership‚ an anti-classic Chinese entrepreneur’s tight personal control‚ and joint ventures led to early
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Acer‚ Inc. – Taiwan’s Rampaging Dragon. Synopsis of the situation Shih Chen Jung was born in 1945. In 1972 he earned his maters degree and started working as an engineer for Qualitron Industrial Corporation. “In 1976‚ he and several friends founded Multitech International with a $25‚000 initial investment. They started by designing hand-held electronic games‚ and then expanded into the distribution of imported semiconductors. Shih renamed his company Acer Inc. in 1981” (Net Industries‚ 2007. pg
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Acer‚ Inc was started in 1976 as a company originally named Multitech by Stan Shih‚ his wife‚ and three friends. He lies the foundation that was later called Acer 1-2-3 saying that above all‚ customer came first‚ employees second‚ and shareholder thirds. Acer was known by its strategy to develop joint ventures to expand sales‚ join force with commoners’ culture‚ and targeted small neighboring markets that were lesser interest to global giant. Its offshore expansion plan started in 1987 with the
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Acer Inc. Acer Inc. is known as a company that creates electronic devices for consumers. They make products such as‚ laptops‚ smartphones‚ storage devices‚ and servers. They were founded in 1976 in Taiwan‚ and their main headquarters remain there. Acer currently employees over 7‚700 people worldwide and have major operations in China‚ U.S.‚ Australia‚ and India. The company has made some key acquisitions over the years including; Gateway‚ Packard Bell‚ and Texas Instrument. The biggest acquisition
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Chin Wui Khong CEB110009 Osama Khalid CEB120702 Case 1-3 Acer Inc. Acer is a leading marketer of notebook and desktop PCs. Besides computers‚ flat-screen monitors‚ and personal digital assistants‚ Acer also produced equipment for global companies on an original equipment manufacturer (OEM) basis. Having troubles to break into the United States market had been a great challenge to Acer‚ due to their lack of experiences in the region. With that‚ Acer’s target was to focus on the China market
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Acer. Inc | Taiwan’s Rampaging Dragon | 9/26/2012 | How would you account for Acer’s outstanding start-up? What caused this company to outpace scores of other Taiwanese PC companies? Acer is a company that was founded by Shih‚ his wife and a couple of other people. It was founded in the 1976 and the electronic market at that time was still small. This time cellphones where not yet even invented so the market was pretty good for a starter. This is I believe one of the
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Case 1-3 Acer Inc. Global Marketing Strayer University 01/27/2013 1. Acer strategy has been described as " divide and conquer". Compare and contrast this to Lenovo ’s strategy. Marketing Secret #1 – Divide & Conquer Underlying all of the many things that the most successful marketers do is one important principal. The principal of “divide and conquer”. This time tested method for segmenting your market into smaller and smaller “sub-markets” is the key foundational idea behind all successful
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CHAPTER 1 • INTRODUCTION TO GLOBAL MARKETING 33 CASE 1-3 Acer Inc. A ISBN 1-256-69396-0 cer Inc. is a leading marketer of notebook and desktop PCs. The company‚ which posted sales of $21.3 billion in 2010‚ also produces other products such as the new Iconia tablet. As Taiwan gained a reputation as the “tech workshop of the world‚” Acer became Taiwan’s number-one exporter. Stan Shih‚ the company’s founder‚ built Acer into one of Taiwan’s most successful companies. Despite Acer’s success
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