The PESTEL framework examines the six main macro environmental influencing factors of companies: political‚ economic‚ social‚ technological‚ environmental and legal. These influences determine the future success or failure of the corporate strategies. The political influence include the role of the governments; economics embraces the macro economic factors such as growth rate‚ exchange rates and business cycles; the social component stands for changing cultures and demographics; technological influences
Premium Economics Environment Macroeconomics
BenQ: Inspired by Acer (Case Study) Marketing and Management Issues 1. BenQ’s strategy of focusing on fast-growing product lines (flat-panel screens and cell phones) has brought it into direct competition with some of the world’s largest consumer electronics companies including Samsung and Sony. 2. With BenQ’s plan to boost its OBM business‚ its brand management-lineup appears to be modest. BenQ’s top brand executive comes from Acer and its advertising agency is still Leo Burnett‚
Premium Competition Liquid crystal display Mobile phone
Geert Hofstede defined that culture is "collective programming of the mind distinguishing the members of one group or category of people from another". (HOFSTEDE‚ 2012a) Human culture derives from people’s background‚ education‚ gender and so on. Therefore‚ different people have various cultures. Culture can influence employees’ relationship in workplaces. (HOFSTEDE‚ 2012b) Geert Hofstede studied this question for more than six years‚ and found six groups of national cultural dimensions. The first
Premium Cross-cultural communication Geert Hofstede Japan
Acer‚ Inc. – Taiwan’s Rampaging Dragon. Synopsis of the situation Shih Chen Jung was born in 1945. In 1972 he earned his maters degree and started working as an engineer for Qualitron Industrial Corporation. “In 1976‚ he and several friends founded Multitech International with a $25‚000 initial investment. They started by designing hand-held electronic games‚ and then expanded into the distribution of imported semiconductors. Shih renamed his company Acer Inc. in 1981” (Net Industries‚ 2007. pg
Premium Management Acer Aspire Taiwan
Acer‚ Inc was started in 1976 as a company originally named Multitech by Stan Shih‚ his wife‚ and three friends. He lies the foundation that was later called Acer 1-2-3 saying that above all‚ customer came first‚ employees second‚ and shareholder thirds. Acer was known by its strategy to develop joint ventures to expand sales‚ join force with commoners’ culture‚ and targeted small neighboring markets that were lesser interest to global giant. Its offshore expansion plan started in 1987 with the
Premium Acer Aspire
PESTEL Political- The theatre is subsidized by the public purse in the form of local authorities and the arts council (Arts council‚ 2010). However‚ funding is under continual pressure after cuts made to the arts budget by the coalition government (Mintel‚ 2012). This has been evident since 2008 where the arts council of England stopped funding of the theatre meaning it is only supported by Winchester City Council‚ Hampshire city council‚ sponsors and friends of Theatre Royal Winchester (Burn
Premium Local government Performing arts Theatre
Table of content 1. Introduction 1 2. Importance of environmental analysis 1 3. Procedure 1 4. Findings 2 1. PESTEL analysis for environmental scanning 2 2. Political factors 2 3. Economical factors 3 4. Socio-cultural factors 4 5. Technological factors 4 6. Environmental factors 5 7. Legal factors 5 8. Porter’s five forces model for environmental scanning 6 9. Threat of entry 6 10. Threat of substitutes 7 11. The power of buyers 7 12. The power
Premium Environment Alcoholic beverage Alcoholism
Political The long-term political consequences of the crisis are as yet unclear. The crisis‚ and the siege of Suvarnabhumi Airport‚ saw a rise in international press coverage on Thailand‚ with numerous high-profile articles breaking Thai taboos about public discussion of the role of the monarchy in the crisis as well as the succession. Thailand political situation is described uncertain. The crisis escalated and increasingly affected the economy. ZEN Department Store can lose some revenue due to
Premium Department store
COUNTRY ANALYSIS REPORT India In-depth PESTLE Insights Publication Date: December 2010 OVERVIEW Catalyst This profile analyzes the political‚ economic‚ social‚ technological‚ legal and environmental structure in India. Each of the PESTLE factors is explored on four parameters: current strengths‚ current challenges‚ future prospects and future risks. Summary Key findings India is a stable democracy‚ but terrorism and its relationships with its neighbors continue to be a problem Since
Premium India Economic growth Economics
Macro-environmental analysis the macro-environment describes all factors which influence the company as a whole but are out of their direct control including wider social‚ political and economic factors (Hooley‚ Saunders‚ Piercy‚ 2004). The analysis of those factors is therefore often known as Pest analysis (Johnson‚ Scholes‚ 1999). Since the airline industry is very much influenced by changes taking place in the environment and has undergone rapid and dramatic changes during the last decades
Premium Airline Southwest Airlines Airport