PEST ANALYSIS What is PEST Analysis? A PEST analysis is used to identify the external forces affecting an organization .This is a simple analysis of an organization’s Political‚ Economical‚ Social and Technological environment. A PEST analysis incorporating legal and environmental factors is called a PESTLE analysis. It is very important that an organization considers its environment before beginning the marketing process. In fact‚ environmental analysis should be continuous and feed
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Using PESTEL Analysis in Strategic Planning For Non-Profits PESTEL is a method of analysing the impact a variety of factors may have on potential profitability of an organisation or industry. A macro environmental analysis technique‚ PESTEL analyses the impact that political‚ economic‚ socio-cultural‚ technological‚ environmental and legal factors may have on an industry’s profitability potential (Johnson‚ Scholes & Whittington‚ 2005). Within each major PESTEL heading‚ there are a variety of sub-factors
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the external environment (part 1) What’s going on out there now and in the future? Environmental influences in the broadest sense Macro/general environment: PESTEL Environmental influences related to the dynamics of the industry under question Competitive environment: Porter’s Five Forces (Porter‚ 1980) Example PESTEL The automobile industry Political – Climate change agenda – Fuel prices – Expansion of EU Economic – – – – Changes in disposable income Exchange rates
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PESTEL ANALYSIS - UNILEVER GLOBAL PESTEL analysis - UNILEVER A scan of the external macro environment in which the firm operates can be expressed in terms of following factors: Political Economical Social Technological PESTEL analysis is a useful strategic tool for understanding market growth or decline‚ business position‚ potential and direction for operations. The headings of PESTEL are a framework for reviewing a situation‚ and can in addition to SWOT and Porter’s Five Forces models
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External analysis How can a smartphone company use external analysis to gain competitive advantage? 1. Apply 5 forces model for the smartphone industry According to Hill and Jones‚ the five forces model serves the purpose to identify opportunities and threats in the external business environment‚ by analysing “competitive forces” (Hill & Jones‚ 2012‚ p. 42). Once created by Michel E. Porter this particular framework functioned as a useful tool for managers to approach the external analysis.
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T 1.2 Introduction Oriflame is a Swedish beauty selling company‚ which offers over 1.000 different products such as skin care‚ cosmetics‚ fragrances‚ personal and hair care‚ and other wellness products. Oriflame operates in more than 60 countries in the world‚ besides it is the market leader in more than half of those countries. Oriflame’s first entries were in Northern Europe. After settling in those Scandinavian markets‚ Oriflame expended in other European countries such as the United Kingdom
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December 10‚ 2010 ENG 201 Prof. Merlin Industry Analysis The Computer Hardware industry is a growth industry that includes companies that design and manufacture personal and large-scale computers‚ as well as other information technology devices. The increased use of the Internet has led to increased
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Acer Group Marketing Mix Analysis The intent of this analysis of the Acer Group is to discuss and investigate the four components of the marketing mix and possible changes to their product‚ pricing‚ placement‚ and promotion. Overall‚ the Acer Group’s marketing mix is lacking in promotion. This could be due to the fact that the Acer Group is a multi-brand company. Acer‚ eMachines (acquired in 2004)‚ Gateway (acquired in 2007)‚ and Packard Bell (acquired in 2008) are the brands that make up the
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SWOT analysis In an earlier part of this section we outlined what was meant by a strategy. We now consider how a strategy may be formed. To determine what their strategy should be managers must consider the internal strengths and weaknesses of their organisation and compare these with the external opportunities and threats. This process is known as SWOT analysis. Strengths are internal factors that a firm may build on to develop a strategy. For example‚ they may include: • Marketing strengths
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