Case 1: McDonald’s global marketing strategy 1. Identify the key elements in McDonald’s global marketing strategy (GMS). In particular‚ how does McDonald’s approach the issue of standardization? McDonald’s has become the most famous and successful fast-food restaurants all over the world. The concept of fast food and American-style food (burgers‚ fries) has conquered the world. We can talk about standardization regarding Mcdo’s strategy: the marketing mix is basically the same. Products: Fast
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MKT 505 Dr. Benjamin Bao 4/22/2012 MKT 505 Dr. Benjamin Bao 4/22/2012 By: Brandon Lamond Meadows By: Brandon Lamond Meadows ACER ANALYSIS ACER ANALYSIS ACER ANALYSIS Founded in Taiwan‚ Acer is a multinational manufacturer of electronics. They also happen to own the largest franchised personal computer retail chain that exists in Taipei‚ Taiwan. It is also the 3rd largest personal computer manufacturer in the world behind Hewlett Packard and Dell Incorporated. Their product line
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had to withdraw back to their country of origin. In both scenarios‚ those companies adopted to different business models‚ strategies and approaches‚ which were due to internal and external factors. The author will analyze two different MNC’s‚ TCL and Acer‚ which fall in the category of electronic firms from emerging markets‚ in order to come out with a better understanding of their globalizing process. TCL Overview TCL is one of the largest consumer electronics MNC in the world. It was founded by
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ACER‚ INC.; TAIWAN’S RAMPAGING DRAGON Discussion Questions 1. What accounts for Acer’s outstanding start-up? What caused this company to outpace scores of other Taiwanese PC companies? Stan Shih worked very hard and seized every chance to do his business‚ and his business including various aspects. Its included the comptuer science‚ engineer‚ and publishing trade journals. There are several reasons casued Acer to outpace scores of other Taiwanese PC companies. 1. The company seized
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Gulf Petroleum Investment Company (GPI) - Financial and Strategic SWOT Analysis Review On 20th January 2015 Summary Gulf Petroleum Investment Company (GPIC)is an oil and gas service provider. The company provides services in the areas of oil‚ gas‚ and petrochemical sectors. Its business areas include reservoir management and services optimization‚ oil wells engineering‚ reservoir development and planning‚ oil field implement‚ reservoir monitoring and control‚ crude oil and petroleum product trading
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Johnny Greavu Jesse Kroese June 28‚ 2015 Field Report #2 Wood Lake Nature Center & Shadow Falls Wood Lake Nature Center is a 150-acre (0.24 square miles) natural lake preserve featuring freshwater cattail marsh and floodplain forest habitats. The lake is dominated by cattail‚ the most photosynthetically active species in the Midwest. During the 1950s‚ Wood Lake offered some of the best fishing in the area‚ but its water table was drained about 10 feet to make way for the nearby highway. Richfield
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Executive Summary Acer Incorporated is a Taiwanese multinational electronics manufacturer that is involved in selling computer hardware and software‚ and providing IT business services for companies around the world. Acer currently uses an Enterprise Resource Planning (ERP) system called Triton‚ which is a self-developed ERP system. One of the factors that set Acer apart from its competitors is that the company is its own Original Equipment Manufacturer in addition to selling its own brand
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Chin Wui Khong CEB110009 Osama Khalid CEB120702 Case 1-3 Acer Inc. Acer is a leading marketer of notebook and desktop PCs. Besides computers‚ flat-screen monitors‚ and personal digital assistants‚ Acer also produced equipment for global companies on an original equipment manufacturer (OEM) basis. Having troubles to break into the United States market had been a great challenge to Acer‚ due to their lack of experiences in the region. With that‚ Acer’s target was to focus on the China market
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organization operates and on the organization itself‚ in order to formulate strategy. A number of tools are used in the process of strategic analysis‚ including PEST and/or SWOT analyses‚ and Michael Porter’s five forces model. http://www.bnet.com/topics/strategic+analysis http://www.ehow.com/about_5085518_reason-use-swot-pestle-analysis.html PEST Analysis The PEST analysis is a framework that is used during strategic analysis to scan the external macro-environment in which a firm operates
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in the long run. With every different company‚ there is potentially a different way of writing a user manual. Some will be better than others‚ but no matter how well written‚ there is bound to be something missing. This critique will regard the Acer Aspire 5600U user manual. The criteria with which this manual will be judged with will be clarity‚ complexity of terminology‚ completeness‚ usefulness‚ and ease of use. Clarity is important‚ because if a user cannot easily find something they are
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