still a product of his or her own culture. Stan Shih’s Strategy for China was that it is crucial for Acer to develop a strong brand image in China before moving on to other countries. Work with Markets that share the same characteristics is better than moving your product to a different region
Premium Personal computer Netbook Dell
Case Analysis: Accer‚ Inc:”Taiwan’s Rampaging Dragon” 1. Based on the information presented in the case‚ what type(s) of strategy (i.e.‚ international‚ multinational‚ global‚ or transnational) would you say is used by Acer? Based on the information provided in the case the type of strategy that is used is transnational. According to the text transnational organizations includes the ability to be more innovated and to meet the global demands and national
Premium Termination of employment Resignation
Acer closes in on Dell’s No. 2 PC ranking By Bruce Einhorn‚ BusinessWeek Tuesday‚ January 20‚ 2009 11:33 AM Just a few years ago there was a clear pecking order in the PC industry‚ with Dell at the front and Acer way back in the queue. Dell and its U.S. rival Hewlett-Packard were the clear champions‚ selling far more desktops and laptops than anyone else. Meanwhile‚ little Acer‚ a Taiwanese company that had tried and failed in the 1990s to crack the U.S. market‚ was an also-ran‚ with worldwide
Premium Netbook Dell
Acer. Inc | Taiwan’s Rampaging Dragon | 9/26/2012 | How would you account for Acer’s outstanding start-up? What caused this company to outpace scores of other Taiwanese PC companies? Acer is a company that was founded by Shih‚ his wife and a couple of other people. It was founded in the 1976 and the electronic market at that time was still small. This time cellphones where not yet even invented so the market was pretty good for a starter. This is I believe one of the
Premium Innovation Acer Aspire The Culture
宏碁美國的Aspire專案 I. AAC開發Aspire的影響因素為何? 這是好的新產品開發機會嗎? ➢ Factors: ▪ To prove the add-on value for independent RBU to lead the product plan. ▪ The booming of internet‚ audio/video‚ and communication technology in 1994 created the potential opportunity of multimedia home PC. ▪ The ambition for Stan Shih to develop global brand. ➢ Good opportunity? ▪ Market demand -- yes. ▪ Organization
Premium Management Customer service
I. Introduction Acer is a Taiwanese computer technology and electronics corporation. It manufactures desktops and laptop PCs‚ personal digital‚ servers‚ storage devices‚ displays‚ smart phones‚ and peripherals. Since the company was considered to be of low value of manufacturing company‚ from the early 2000s Acer has streamlined its operations‚ spinning off its manufacturing operations. In addition‚ Acer has implemented a new channel business model and shifted itself to a pure brand company that
Premium Asset Revenue Stock
Background Founded in 1976‚ Acer ranks among the world’s top five branded PC vendors. In 2000‚ Acer spun-off its manufacturing operation to focus its resources on developing technologically advanced‚ user-friendly solutions. The decision to support the sales of its product lines through specific marketing activities that best utilise distribution channels‚ has allowed Acer to achieve excellent results worldwide. Overcoming the barriers between people and technology: This is Acer’s long-term
Premium Marketing Personal computer
Assignment # 1: Case Study 1: Acer Case Strayer University Course Title: International Marketing (MKT505) Acer’s strategy has been described as “divide and conquer.” Compare and contrast this to Lenovo’s strategy Acer is a global corporation headquartered in Taiwan. The company’s products include desktop PC’s‚ laptop PC’s‚ tablets‚ monitors‚ and smartphones. Acer is a brand of the Acer Group which also owns Gateway‚ eMachines‚ and Packard Bell. The Acer Group’s long-term mission is to break
Premium Management Education Marketing
technology application‚ cloud computing and so on. Also‚ China encourages exportation‚ which means that Lenovo can successfully enter into the oversea markets. The state council of China actually set up a new policy which includes the implement of software value-added tax preferential policies; and for those eligible enterprises‚ they shall be exempted from business tax. By complying such supportive policies‚ Lenovo could reach its success in oversea markets. Economic environment Economic environment
Premium Policy Lenovo Economics
ACER CASE 1-3 Pages 70-71 1. Acer’s strategy had been described as “divide and conquer.” Explain. Answer : From the beginning‚ Acer had been a component and equipment manufacturer for relabeled electronic products marketed and sold by recognized global companies. Along with the booming of the PC industry‚ came the need to produce PC components faster‚ cheaper and more efficiently. When a company faces market saturation‚ the most effective way to growth is to engaged in expanding its operations
Premium Personal computer Marketing