Advertising & Sales Promotion “Parle-G” Submitted By: Varun Gupta : PG20095696 Vikram Sharma : PG20095098 Index S. No. Content Page Number 1 Company and Brand Details 1 2 Agency Details 3 3 Consumer and Brand Positioning 4 4 Consumer Response Model—Stage 5 5 Source Message and Channel Factors 6 6 Objectives for the Brand 7 7 Consumer feelings (FCB Grid) and appeals recom-mended 8 8 Designing Communication 9 9 IMC—Recommended Mix for Parle-G 10 10 Sales Promotions—Recommended options 11 11 References
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KINDERGARTEN COMMENTARY 6th Feb. All praise be to God for such a celestial and symphonious evening. An evening full of allure and amazement. An evening brimming with phonemes elements of ABC’s and jittery of numbers. The countdown has begun‚ 5…4…3…2…1 Let’s rock and roll with the kids. I ________‚ and I _______________‚ We will take you through the melodious SYMPHONY‚ Of Rustomjiens. Good evening Ladies & Gentlemen!!! A very warm welcome on behalf of the RUSTOMJIE KINDERGARTEN to
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STRESS AS A PRECURSOR OF HEALTH PROBLEMS OF COLLEGE STUDENTS Submitted by: Del Rosario‚ J. Anne Nicole D. Garcia‚ Jose Mari B. Yu‚ Mark Rainier C.S. 2 – BIO 6 September 26‚ 2011 Thesis Statement: College students who are exposed to extreme stress encounter several health risks. Outline: I. Introduction A. Background B. Thesis Statement II. Health Problems of College Students Caused by Stress A. Insomnia 1. Causes 2. Effects
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Momentum & Energy Extra Study Questions Short Answer 1. What is the momentum of a 1000 kg car moving at 15 m/s [E]? 2. Calculate the momentum of each of the following objects. (a) a 0.50 kg ball thrown upward with a velocity of 30 m/s (b) a 2000 kg railway car moving south at 10 m/s (c) an electron of mass 9.1 × 10–31 kg‚ moving at a velocity of 1.0 × 107 m/s (d) the Earth‚ of mass 6.0 × 1024 kg‚ moving along its solar orbit with a velocity of 3.0 × 104 m/s 3. The momentum of a 7.3 kg shot is 22
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PROJECT REPORT ON “PARLE AGRO PRIVATE LIMITED” (A FMCG COMPANY) [pic] ACKNOWLEDGEMENT 1. Brief history of the Company Parle Agro is an Indian private limited company that owns several popular brands including Frooti‚ Appy‚ LMN‚ Hippo and Bailley. Several Parle soda brands including Citra Thums Up‚ Limca‚ Gold Spot and Maaza were sold to Coca Cola in 1993 for $40 million. At the time of sale‚ the Parle brands together had a 60% market share in the
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A PROJECT REPORT ON ADVERTISING AND KIDS Acknowledgement The subject matter of this report would remain incomplete without acknowledging gratefully the efforts and inputs of the people who made it possible. With deep sense of gratitude I acknowledged the encouragement and guidance received by Mr.Gajendar Sharma‚ for facilitating with suggestions/comments for maintaining the quality of the report. I feel indebted to all the kids and their parents especially who patiently
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Aims The aims of this investigation are: 1. To find the rate equation of the reaction of hydrogen peroxide and iodide ions. This will be achieved by using an iodine clock method and colorimetric analysis. 2. Draw a graph of rate against concentration for each reactant (Hydrogen peroxide‚ potassium iodide and H+ ions). 3. Finding the order for each reactant 4. Finding the rate-determining step. 5. Proposing a mechanism for the reaction. 6. Using Arrhenius’ equation to find the activation
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Leadership This essay will analyze the topic of transformational leadership. The development of the transformational leadership theory will be illustrated in the beginning. Then‚ it will put emphasis on what kinds of behaviors good transformational leaders should have‚ and how they motivate their followers. At last‚ it is worth talking about the issue that why might someone resist following a transformational leader. This essay will demonstrate and clarify the discussion of transformational leadership
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INDLEDNING Fra midten af det 19.århundrede og frem til 1.verdenskrig i 1914 udvandrede der fra Danmark omkring 1300.000 mennesker ud af en befolkning på to millioner mennesker. Det er over 10% af den samlede danske befolkning‚ der i løbet af 50-60 år emigrerede fra fædrelandet. 90% af alle de danske emigranter bosatte sig i denne periode i Amerika‚ hvilket svarer til ca. 270.000. Den store udvandring har uden tvivl betydet en del for Danmark‚ men hvorfor skete den kolossale udvandring‚ hvad skete
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Available: http://www.emirates.com/my/english/images/Subsidy%20-%20Myths%20and%20Facts%20August%20FINAL_tcm292-557688.pdf. [Date accessed 15th Dec 2011] The Emirates Group Annual Report 2010-2011[Online]. Available: http://www.emirates.com/my/english/images/EK-AR-10-11_tcm292-750566.pdf. [Date accessed 15th Dec 2011]
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