Unit 27 1) A) From 1997 to 2002‚ Marlboro has reduced greatly in the competition of leading brands. Companies such as Microsoft and GE gradually increased in their brand recognition and became world leaders. However‚ Coca-Cola remained the top company when it comes to brand recognition based of the brand values. Some of the emerging companies in 2002 happen to be car companies such as Toyota‚ Honda‚ Ford‚ Mercedes and BMW. Lastly‚ the beer company Budweiser completely fell out of recognition
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Diageo is a business that operates in the beverage industry. To be considered a beverage industry a business must sell beverages. They are based in London which is located in the United Kingdom. They have been in business since 1997 and have a rich heritage before 1997 with other companies. Diageo sells many alcoholic beverages in many countries around the world. They “operate production and distribution facilities that include malting‚ distilleries‚ breweries‚ packaging plants‚ maturation warehouses
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Compare and contrast the role and function of judges‚ lawyers and lay people in the English legal system. Judges: When judges decide points of law in cases‚ they sometimes have to decide a new point. This also allows them to ‘make law’. Decisions by judges over the years have created the tort of negligence. This is the law that allows you to claim compensation when you have been injured by another person’s negligence. In the criminal law‚ judges have sometimes created new offenses. An important
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documents that are fit for purpose. If the documents are incorrect in some way this can have adverse effect on a business and documents can make a significant contribution to the effectness and efficiency of the business. 2. Use the table below to describe some of the different types and styles of documents that are produced in a business environment‚ and then explain when these different options may be used. Documents When they are used Letters
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TASK 4 For the business owner‚ the risks must be known and a strategy on how risks will be managed needs to be in place. 4.1 IDENTIFICATION OF RISKS • Strategic risks The risks of having other competitors entering the same market in a short time is high since the capital required is low and no stocks are required. • Compliance risks Laws are constantly changing and new regulations are always emerging which could: • Hinder or change the operations • Increase the costs of overheads • Financial
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1. Analyzing the Business Decision or Problem: Cluster has been known to offer many benefits to its incumbents such as improving their reputation as well as being able to utilize the large and highly skilled pool of labor and customers. Geographical clustering especially is a major characteristic of industrial development and innovation (Krugman‚ 1991). Research Objective: Analyze the decision that Dr Kuah‚ CEO of Royal Bank of Scotland need to consider on relocating the headquarters from
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Section 1 – Understand how to support the organisation of a business event 1. When organising a business event‚ describe the range of support activities that may be required. The very first task before any business event is making a good plan which should include very clear event objectives and expectations. The plan should also include pre-event activities and tasks as well as such details like who is going to take care of these tasks. Depending on the size of the event‚ striking
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P7: Outline electronic and non-electronic methods for communicating business information‚ using examples for different types of audience. The first type of information that I am focusing on is written information that is on screen‚ the form of the communication is a PowerPoint presentation which is used electronically to present information to members of staff. In Sainsbury’s they hold meetings regularly and my example of a time is when they had a new product that was coming into their store
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1.1 Describe the purpose of meetings Meetings have many purposes for why the take place‚ they are an initial way of communicating information with the full team all in one place. They have main functions and structures to why the meetings take place. One purpose of the meeting is to inform other team members of relevant projects and programmes that have been running and the outcome of what they are. Also to inform the meeting of any new developments that may have come up since the last meeting
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till immediately this is one of the fastest ways of communication in a Tesco shop. The second way of communication in is meeting the also use them a lot because that’s one of the most important things in the business‚ they need to sit and discourse about what’s happening in the business what they need to do to make it better. The biggest and most important communication in Tesco is the verbal interaction with the customers. Written We see written information everywhere on a day to day base
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