Business 5-1-2004 The Globalization of Beringer Blass Wine Estates Armand Gilinsky Sonoma State University Raymond H. Lopez Pace University Richard Castaldi San Francisco State University Follow this and additional works at: http://digitalcommons.pace.edu/business_cases Part of the Business Commons Recommended Citation Gilinsky‚ Armand; Lopez‚ Raymond H.; and Castaldi‚ Richard‚ "The Globalization of Beringer Blass Wine Estates" (2004). Case Studies. Paper 5. http://digitalcommons
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COMPETITIVE STRATEGY OF WINE INDUSTRY The wine may appear to be a simple drink with limited variation available‚ has turned into a multibillion dollar a year industry with enormous variation and an increasingly sophisticated consumer base. The variation available and changes in the age groups who are becoming the major markets for wine producers have created visible market trends that cannot be ignored. These trends also affect the global market.
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Los Angeles Times named Mondavi’s Cabernet Sauvignon 1969 as the best wine produced in California. The Mondavi Winery focuses on three main strategies: * produce wine traditionally * be innovative * educate US costumers concerning wine culture TRADITION Concerning wine making Robert Mondavi is "old fashioned"‚ he refuses to adapt modern practices to "design" wines‚ like adding artificial flavours. He prefers to produce wine the traditional way like most of the European wineries. That means for
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Indian Wine Industry Report Report prepared by Western Australia Trade Office – India Department of Agriculture and Food – WA Mumbai 93‚ Jolly Maker Chamber II 9th Floor‚ Nariman Point Mumbai 400 021 Tel: +91 22 66303973 Fax: +91 22 66303977 January 2012 TABLE OF CONTENTS CONTENTS Introduction Market Size Market Development Local Industry Duties and Taxes Australian Wine players in India Market Segment and Market Share for imported wines Duties and Price Structure Wine Duty calculation
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FOR ITS EXCEPTIONAL WINES OUR MISSION TO CREATE VALUE FOR OUR MEMBERS OUR PURPOSE 1. TO PROTECT THE COMPETITIVE POSITION OF WINE FROM NEW ZEALAND 2. TO SUPPORT THE PROFITABLE GROWTH OF WINE FROM NEW ZEALAND OUR ACTIVITIES ADVOCACY RESEARCH SUSTAINABILITY MARKETING CONTENTS 2 6 8 10 CHAIR’S REPORT ADVOCACY 18 18 19 STATISTICS Summary: New Zealand Wine Wineries and Grape Growers New Zealand Producing Vineyard Area New Zealand Vintages New Zealand Wine Exports By Market
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The Failure of a Wine Closure Innovation: A Strategic Marketing Analysis Wayne J. Mortensen‚ Faculty of Business and Law‚ Victoria University of Technology‚ PO Box14428‚ Melbourne City MC‚ Victoria‚ 8001‚ Australia‚ +61 3 9688 4526‚ Wayne.Mortensen@vu.edu.au Brian K. Marks‚ Faculty of Business and Law‚ Victoria University of Technology‚ PO Box14428‚ Melbourne City MC‚ Victoria‚ 8001‚ Australia‚ +61 3 9688 4101‚ Brian.Marks@vu.edu.au Abstract In the wine closure industry cork remains the dominant
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Maps Review France Major AOC Wine Producing Regions Champagne‚ Alsace‚ Burgundy‚ Rhone Valley‚ Provence‚ Languedoc‚ Bordeaux‚ Loire Valley Chris and Bored Raj Played Little Balls Loudly Major Topographical Features: Massif Central ( Central highlands of the country)‚ Alsp in SE‚ Loire‚ Garonne‚ Dordogne ‚ Rhone and Rhine Rivers and Vosges Mountains – NE France – Shields vineyards of Alsace ‚ Champagne and Chablis Mediterranean climate : Rousillion‚ Languedoc‚ Provence and Rhone
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Of Bread and Wine The situation of our region‚ lying near unto the north‚ doth cause the heat of our stomachs to be of somewhat greater force: therefore our bodies do crave a little more ample nourishment than the inhabitants of the hotter regions are accustomed withal‚ whose digestive force is not altogether so vehement‚ because their internal heat is not so strong as ours‚ which is kept in by the coldness of the air that from time to time (especially in winter) doth environ our bodies. — Wm
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consumption of red wine is a much more healthful drink compared to all other alcoholic beverages. This paper examines red wine and the daily consumption of red wine as a health related behavior. The paper proposes that the daily consumption of red wine is a health benefit for individuals in that it lowers the risk of heart disease‚ prevents the development of Alzheimer’s disease‚ and slows the aging process. There are some reservations regarding the daily consumption of red wine such as the risk
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The Situation Analysis CUSTOMERS Customer Analysis in the United States: The Scarborough Wine Market Report recently released new research on the average American consumer of wine. The report states that within the last three month‚ approximately 39% of all Americans over the age of 21 have purchased a bottle of wine. In addition‚ 33% of purchasers have a household income of over $75‚000. Furthermore‚ of those surveyed‚ 39% of purchasers had attended at least some college. The report
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