Summary: The Marketing Plan of Bata India makes a serious effort to rejig its performance. This includes launch of Bata’s overseas brands and revamp of retail formats‚ among others. The plan includes a series of initiatives to bring the customer back into the stores i.e importing high-end brands from Bata’s international stable‚ launching a slew of locally designed footwear‚ revamping retail structure and a high-decibel ad campaign‚ plans to bring in weinbrenner‚ a global Bata brand and wipe n’ go‚ shoes
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Introduction Since 1942 Bata Pakistan has been offering its services to its valued customers by offer quality products. It was incorporated in Pakistan as Bata Shoe Company (Pakistan) Limited in 1951 and went public to become Bata Pakistan Limited in the year 1979. Since its inception‚ the company has not only maintained a good reputation of manufacturing high quality footwear for all segments. Bata Pakistan is serving its valued customers through a strong retail network comprising of more than
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Chapter – 1 1.1 Introduction of the Company: Bata Bangladesh is affiliated to the Bata Shoe Organization‚ the world’s largest footwear manufacturing and marketing organization. Started operation in Bangladesh in 1962‚ Incorporation in Bangladesh in 1972. Currently‚ Bata Bangladesh operates 2 manufacturing plant Tongi and Dhamrai‚ Bata Bangladesh is producing around 110‚000 pairs of shoes daily. It has a modern tannery with the latest technological facilities to process 5 million square feet
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Category is the merchandise divided into special groups of articles which are general type. CATEGORIES OF BATA: Children’s Dress‚ Casual & summer Women’s dress Women’s casual Women’s Summer Women’s Canvas Women’s casual Men’s Dress Men’s Casual Men’s Summer Men’s canvas Men’s Thongs etc. BRANDS OF BATA: IN HOUSE BRANDS Bata Bata Comfit Sandak Bata & i Weinbrenner Bata prestige Bata ambassador Marie Claire Power North Star Marie Claire Patapata Bubble gummer B-first OTHER BRANDS Hush Puppies
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behaviors.As the different segments need different products‚ BATA has tried to deliver different products for their selected segments.Four very important variables of market segmentation of BATA are discussed in following table: Variables | Segmenting unit | Explanation | Example | Geographic | World region | BATA has covered 5 regions. | Europe‚ Asia Pacific‚Latin America‚ North America‚ Africa. | | Country | Bata has been developed in almost 79 countries. | Bangladesh‚India
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Director‚ Bata Emerging Markets (WEST) Previous positions President Director‚ Bata Indonesia Managing Director‚ Bata Kenya Managing Director‚ Bata India Vice President‚ Wholesale & Marketing‚ Bata Ltd‚ Toronto‚ Canada Managing Director‚ Bata Bangladesh Muhammad Qayyum Vice Chairman & Managing Director Previous positions Retail Manager‚ Futura Footwear Limited‚ South Africa Retail Manager‚ Bata Pakistan Limited Merchandising Manager‚ Bata Pakistan Limited Area Manager‚ Bata Pakistan
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Target market of Bata: Bata Shoe Limited‚ the country’s largest shoe manufacturer‚ will start marketing world famous Nike shoes and sportswear next month as it aims to grab a slice of the fast-growing branded footwear market‚ a company official said Wednesday. Nike has already made Bata the licensee for Bangladesh‚ allowing the multinational shoe company to market its products all over the country. "Initially‚ we will market Nike products including shoes‚ apparel and lifestyle items in five of
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Literature of BATA Presented By- Rakesh Gakare Sushmita Agrawal Siddhartha Roy Kiran Thakur CONTENTS A JOURNEY FROM TO 1. Early History and Evolution of BATA The Bata Shoe Organization (BSO) is one of the world’s largest manufacturers and retailers of footwear. The company rapidly expanded after
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Retail Industry 3 BATA-GLOBAL 4 BATA-INDIA 4 Bata’s Wholesale Division 6 Bata Institutional Sales Division 6 Milestones (post 1985) 6 Turnaround Story 8 STP 9 Value Proposition for the Customers 9 4Ps 10 Porters Value Chain 11 COMPETITOR ANALYSIS 13 MARKET SHARE OVER YEARS 14 Ansoff Model 16 SWOT 17 Final inferences and recommendations 17 References 17 Background Mr. Marcelo Villagran is Chief Executive Officer‚ Managing Director‚ Executive Director of Bata India Limited. He has
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Summary 1580: The Bata family’s ties to shoemaking in Czechoslovakia Village of Zlin 1894: The family began to make transition from cobblers to industrialists The Bata Shoes business experienced steady growth Until 1939: The Bata Shoes had network in 28 countries World War II happened. In 3/1939‚ with Germany on the verge of invading country Thomas J.Bata fled to Canada with 180 Czechoslovakian (his managers and their families). Since that time‚ The Bata Shoes Company growth worldwide
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