Technological Educational Institute of Athens essay for Tourism Marketing to prof. Katsoni “Marketing strategy in the tourism industry” by Yulia Shmakova spring semester 2014 The word "strategy" occurred from the Greek strategos‚ "art of the general". The military origin of this term shouldn’t be surprising. strategos allowed Alexander of Macedon to win the world. Value of the strategic behavior allowing firm to survive in competitive
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COMPETITIVE STRATEGY OF WINE INDUSTRY The wine may appear to be a simple drink with limited variation available‚ has turned into a multibillion dollar a year industry with enormous variation and an increasingly sophisticated consumer base. The variation available and changes in the age groups who are becoming the major markets for wine producers have created visible market trends that cannot be ignored. These trends also affect the global market.
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Strategy Behind JLR Acquisition by TATA Motors By Shubhra Mani Behind acquisition of Jaguar Land Rover‚ Tata Motors had following strategic considerations: 1. Long term strategic commitment to automotive sector. 2. Opportunity to participate in two fast growing auto segments (premium and small cars) and to build a comprehensive product portfolio with a global footprint immediately. 3. Increased business diversity across markets and product segments. 4. Unique opportunity to move
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Mergers & Acquisitions (M & A) is a general term used to refer to the consolidation of companies. Merger is the corporate action where two companies decide to combine their operations. Both the companies involved in the merger cease to exist resulting into a combined new company. On the other hand Acquisition is a corporate action where one company overtakes the operations of other company. The acquired company thus becomes a part of the acquiring company. Acquisition may at some times be without
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Introduction Mergers and acquisitions (M&A) and corporate restructuring are a big part of the corporate finance world. Every day‚ Wall Street investment bankers arrange M&A transactions‚ which bring individual companies to collectively form larger ones. When they ’re not creating big companies from smaller ones‚ corporate finance deals do the reverse
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MERGER AND ACQUISITION (M&A) Mergers and acquisitions (abbreviated M&A) is an aspect of corporate strategy‚ corporate finance and management dealing with the buying‚ selling‚ dividing and combining of different companies and similar entities that can help an enterprise grow rapidly in its sector or location of origin‚ or a new field or new location‚ without creating a subsidiary‚ other child entity or using a joint venture. The distinction between a "merger" and an "acquisition" has become
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drove Mittal Steel to start expanding across national borders? Mittal Steel started expanding across national borders due to government regulations along with tough competition from SAIL and Tata Steel. Mittal Steel believed that it would be more likely to experience growth if the company would transpire outside of India. The company made its first move in 1975 when it set up a steel-making plant in Indonesia. 2. Mittal Steel expanded into different nations through merges and acquisitions‚ as opposed
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Marketing Strategy and Corporate Strategy in the automobile industry A marketing strategy may be described as a process that allows a company to direct its meager resources towards the biggest opportunities with an aim of increasing profits‚ sales and also attain sustainable competitive edge. Corporate strategy on the other hand targets the overall scope and purpose of a company in meeting the expectations of the stakeholders. This forms a very vital level since it is highly influenced by the various
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INSTITUTE OF LAW‚ NIRMA UNIVERSITY Project on Analysis on the developmental scenario of “IRON AND STEEL INDUSTRY” in India. Submitted by: PATHMAJA RAGHUNATHAN (10BBL044) Subject: Legal Economics Programme: B.com L.L.B. (Hons.) Semester: 3rd Year: September‚ 2011 Submitted To: Prof. Arun Prasad (Course Coordinator) TABLE OF CONTENTS S.NO. CONTENT PAGE NO. 1. DECLARATION 04 2. CERTIFICATE 05 3. ACKNOWLEDGEMENT 06 4. CHAPTER-1 INTRODUCTION 1.1
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Throughout the 1800’s in the United States‚ the steel business was revolutionized by an American business icon‚ Andrew Carnegie. After growing up in a poor family‚ he used his self-taught knowledge to build wealth using investments to build a foundation of wealth. After coming from a humble background‚ Carnegie established himself as one of the wealthiest businessmen of his time period‚ and one of the most generous philanthropists of history. Carnegie was born on November 25‚ 1835‚ in Scotland.
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