MOUNTAIN DEW: Selecting New Creative CASE STUDY SECTION A GROUP 5 Roll Numbers : FPM/04/005 (SUPRIYA K. K.) PGP/14/005 (AMIT KUMAR) PGP/14/015 (ARITRA BASU ROY) PGP/14/025 (DEVARAJAN K) PGP/14/035 (KRISHNAN VR) PGP/14/045 (SAURABH MAHAJAN) PGP/14/055 (TANOY DHAR) Issues identified: 1. “Do the Dew” campaign was more than 8 years old. 2. Ads were becoming too predictable and repetitive. 3. Use of alternative sports was becoming predictable. 4. Increase in
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Concepts in Brokeback Mountain and how it relates to Our Sexuality Human Sexuality Spring 2011 The concept of homosexuality has been explored by society for many years and is not a new concept. Gay roles portraying homosexuals as people with the same drives and desires as heterosexual people have only begun to surface in the last few decades. Roles showing lesbian women and transgender seem to have been more widely accepted especially when they are used as humor. The role of the gay man
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Mountain Dew‚ a PepsiCo brand‚ which accounts for 20 percent of its beverage sales in the US had lost share to Coca-Cola ’s Sprite and Fanta (Stanford‚ 2012). Brett O ’Brien ‚ vice president of marketing at Mountain Dew had launched a marketing campaign to appeal the young audience in urban centers such as New York‚ Miami‚ and Los Angeles (Stanford‚ 2012). This paper will focus on Mountain Dew ’s advertising campaign and if it targeted at the right market segment. To gain the market share in the
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Awareness. An awareness that all eyes from one hundred yards of green grass are focused on a certain point in space is what drives through my thoughts as I stand poised. These eyes disregard the peripheral chatter of spectators‚ the cold wind whistling in the night air around them‚ and the harshness of the white lights over the field. They focus only on this one spot before my hands and‚ to begin their show‚ they wait for a simple motion‚ a mere flick of the wrist. As a tingling sensation arises
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Hundred Flowers Campaign‚ also termed the Hundred Flowers Movement‚ (simplified Chinese: 百花运动; traditional Chinese: 百花運動; pinyin: Bǎihuā yùndòng) was a period in 1956 in the People’s Republic of China[1] during which the Communist Party of China (CPC) encouraged its citizens to openly express their opinions of the communist regime. Differing views and solutions to national policy were encouraged based on the famous expression by Communist Party Chairman Mao Zedong: "The policy of letting a hundred
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The Hundred Years’ War Have you wondered what were the causes of The Hundred Years’ War? Well‚ the immediate cause of the war was the conflict between Edward II of England and Philip VI of France for the duchy of Gascony. But there was already tension between the two on who was the rightful leader heir to the French throne. Edward declared war and the willing personalities of both rulers contributed to the start of the war. Also‚ because the king of French tried to take the territory claimed by
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The Hundred Years’ War began in May‚ 1337. It was a series of wars in Europe. France and England had been old enemies. The war was started for many reasons. The first reason is that King Phillip VI tried to seize the English territories in the duchy of Aquitaine. England tried to take the French throne. The second reason is that because of their historical feudal orders‚ France and England broke away from one another (Allmand 7). The third reason was The Battle for Flanders. Flanders was the
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On Gold Mountain: The One-Hundred-Year Odyssey of My Chinese-American Family written by Lisa See is an inspirational narrative depicting her Chinese families experiences and struggles immigrating to the west coast of America during the 19th and 20th century. The author was effective in telling her families story. There were similarities and differences between the Fong family’s experiences and the Chinese community’s immigration experiences as a whole. Immigration to America was a phenomenon for
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Bryan Schaeffer Mountain Dew The Mountain Dew case centers on the decision that the BBDO team and Pepsi executives made in regards to the Super Bowl advertisements to be aired in 2000. The creative team came up with 10 possible scenarios. Since their meeting took place in October (4 months prior to the Super Bowl) they had little time to produce the ads. The 10 concepts were quickly whittled down to 5 and the executives wanted to whittle them down to 3 in which to produce. From those 3‚ the
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THANG LONG UNIVERSITY ENGLISH DEPARTMENT CROSS-CULTURAL COMMUNICATION Cultural Similarities and Differences between Eastern and Western INSTRUCTOR: Assoc. Prof. Dr. Nguyen Van Do Student name : Vu Thi Huyen Trang Student code : A21888 Ha Noi‚ 2015 Table of Contents 1.Introduction……………………………………………………………………….01 2.Definition……..…………………………………………………………………..01 3.The Similarities…………………………………………………………………..02 3.1. Religion…………………………………………………….. 3.2. Zodiac………………………………………………………. 3.3. Communication……………………………………………
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