Groupe Danone is the world market leader for fresh dairy products‚ and‚ in volume terms‚ a worldwide co-leader in the bottled water market. It is also ranked second in biscuits and cereal products. Main brands include Danone‚ Actimel‚ Activia‚ Danonino and Vitalinea in fresh dairy products‚ Evian‚ Volvic‚ Wahaha and Aqua in bottled waters‚ and LU in biscuits and cereal products. The three leading brands Danone‚ Evian and LU account for around 48% of sales. Up to 1996 Groupe Danone’s growth strategy
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The designed Logo for New Product 11 Summary This assignment concentrates on the development of new flavour Yakult in the UK market. As a probiotic drink‚ Yakult is well-recognised by consumers. However‚ when competing with competitors‚ such as Actimel and Vitality‚ the weakness of the company is that the product line is relatively weak. After carefully screening the new product ideas‚ fruit flavours Yakult can be the most profitable product to develop. The new product not only can improve digestive
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Introduction - ANA * Who is it written for? With the beginning of term three we‚ us students‚ are required to start working on projects at a professional level. The first task that we already received is a cooperation of two parties‚ in this case The Hague University and “Yakult” company. After receiving a brief from the Yakult’s company‚ we are supposed to create a new product for an out-of-home channel with the DNA of its mother brand. In order for us to build the concept for the new product
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Corporate Strategy Project DANONE Danone is a Paris-based multinational company engaging in the production of food and drinks. With revenues of more than 17bn Euro and over 100 000 employees in around 80 countries worldwide‚ it considers itself to be the world leader in fresh dairy products and bottled water. The corporate history shows the enormous adaptation capacity of the company over time. Founded in 1919 in Barcelona and starting operations in France few years later‚ Danone moved to the
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Barcelona 92 Olympic Games which added more popularity to the company. One year later‚ Danone Institute was born. The aim of this institute is to improve the citizen nutrition habits. In 1995‚ Danone continued extending its brand by incorporating Actimel‚ which supposed a revolution in the alimentary world due to its purpose of defense. In 1998‚ Danone was the official sponsor of France football world championship. 2 years later‚ they create the official website of Danone: www.Danone.es. In 2004‚
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Danone Milk Products Inc Lenin Street Angarsk ANG 665083 9 November 2012 Mr Anton Navarskiy Danone Milk Products Inc Gagarin Street Moscow MSC 657303 Dear Mr Navarskiy Further to your request‚ I hereby attach the report discussing and developing marketing strategy for Danone using IMC mix. As discussed with you during our previous meeting‚ I have concentrated in my studies on IMC mix tools currently used by the company. I find the mix one of the most proper way to communicate with consumers
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Innocent Drinks: seven strategy lessons from the setbacks of Europe’s biggest smoothie maker Innocent Innocent Innocent the collapse of its sales. Innocent is payin g for its failur e to innovate and differentiat e – and as a result its retail is down as much price as 30%-40% in many retail outlets. When the recession ends there is a dange it won’t be able r to get its prices back up again. sacrificing marg It is in to maintain volume – and the expensive ingre with dients found in smoothies
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What are probiotics? Probiotics are bacteria that help maintain the natural balance of organisms (microflora) in the intestines. An estimated 100 trillion microorganisms representing more than 500 different species inhabit every normal‚ healthy bowel. These microorganisms generally don’t make us sick; most are helpful. Gut-dwelling bacteria keep pathogens in check‚ aid digestion and nutrient absorption‚ and contribute to immune function. Probiotic therapies suggest that certain probiotics may help
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Outline the importance of the food marketing function to food firms in competitive markets. What trends will influence new products developed by food firms in the future? The Importance of the Food Marketing Function: The food marketing function refers to the process of identifying consumer food needs and producing products and services to satisfy these needs. The food marketing function is the connecting link between food producers and consumers. Food is a basic human need therefore
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BUSINESS MANAGEMENT ------------------------------------------------- CONTENTS PAGE introduction 3 literature review 4 swot analysis 4 external factors 4 organizational structures 5 hofstede’s theory 5 cultural elements 5 motivation 6 danone’s analysis 7 I- strategic analysis 7 1- DANONE’s industry 7 2- swot analysis 8 3- exploring new opportunities 11
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