INTEGRATED COMPANY ANALYSIS Andy Fleming • Laura Hausfeld • Brett Hoerz • Anna Lyman • Eduardo Saenz DECEMBER 15‚ 2010 1 TABLE OF CONTENTS EXECUTIVE SUMMARY COMPANY OVERVIEW COMPETITOR OVERVIEW GLOBAL GROWTH STRATEGY - “HITTING OUR SWEET SPOT” OREO IN INDIA: MARKETING ANALYSIS TARGET SEGMENT POSITIONING MARKETING MIX (PRODUCT‚ PLACEMENT‚ PROMOTION‚ PRICING) COMPETITOR ANALYSIS 3 3-4 4 4-5 5 6 6-8 8 8 8-9 9 9-11 11 12 13 14 14-15 15 16 17 18 19 19 20 20 21 21 22 23 24 25 26 27 28 29 30-31
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Scurt istoric Iaurtul isi are originea in Asia sau in Europa de est si a aparut ca raspuns la nevoia de a conserva laptele peste cele cateva ore care urmau mulsului. Astfel a inceput aventura descoperirii nenumaratelor avantaje nutritionale si medicale pe care le detine.Coagularea laptelui a fost‚ desigur‚ descoperit absolut din intimplare. in foarte multe tari‚ Grecia‚ Turcia‚ Mongolia sau India‚ consumarea iaurtului face parte din traditie‚ dar incepand cu anii ’20
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BRAND PORTFOLIO MANAGEMENT AND THE ROLE OF BRAND ACQUISITIONS A Dissertation Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Doctor of Philosophy in The Interdepartmental Program in Business Administration (Marketing) by Yana Kuzmina B.S.‚ Moscow State Technical University (Russia)‚ 2001 M.B.A.‚ Southeast Missouri State University‚ 2004 August‚ 2009 ACKNOWLEDGEMENTS
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e 2011 danon LITY ABI TAIN SUS RT EPO R ance Perform and Strategy i n: in acTeo gy sTraT‚e ature‚ Peopl The ‚ For All N Health ors indicaT ce forman per eX d e gri in eT compl d enTs an m commiT ss progre Danone Sustainability Report 2011 1 stratEgy 4 Editorial: Franck riboud 6 kEy social topics 13 tHE stratEgy in action: 2011 rEsults Focus on tHE Four stratEgic prioritiEs 7 9 11 health for all nature PeoPle 14 27 36 43 Social iSSueS nutrition anD health iSSueS
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KOTLER RESUME Marketing Management Philip Kotler – Kevin Lane Keller SUMMARY PART 1 Understanding Marketing Management 4 Defining Marketing for the 21st Century 4 Developing Marketing Strategies and Plans 5 PART 2 Capturing Marketing Insights 13 Collecting Information and Forecasting Demand 13 Conducting Marketing Research 16 PART 3 Connecting with Customers 18 Creating
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onConsumer Lifestyles - France Euromonitor International November 2008 Consumer lifestyles France List of Contents and Tables Structure of the Report ........................................................................................................................................... 1 Consumer Trends in France................................................................................................................................... 1 Population Ageing: A Cultural and Social
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