Traditional theater One of the hokkien traditional entertainment is the traditional theater that knows as 歌仔戏(ko ah hi) The term 歌仔戏(ko ah hi )is used to refer to operas in which the full range of artistic performance is on display‚ with human actors portraying a wide range of roles and characters‚ and with complex plots that reflect social realities. Traditional da xi operas were heavily oriented towards the use of song lyrics in the presentation of a story; they integrated music and dance to
Premium Opera Chinese opera Actor
Page ii of 8 ABSTRACT The empirical research study aimed at presenting a research finding and result on the impact of brand loyalty on performance of the FMCG markets. The primary objective of the study was to explore why loyalty developed in FMCG markets from the consumers’ perspective was the determining and sustaining factor high volume sales within the industry. A problem statement for embarking on the research study further established the empirical research study for on the impact of brand loyalty
Premium Brand Fast moving consumer goods Research
Journal of Consumer Research Inc. Brand Community Author(s): Albert M. Muniz‚ Jr. and Thomas C. O’Guinn Source: Journal of Consumer Research‚ Vol. 27‚ No. 4 (March 2001)‚ pp. 412-432 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/10.1086/319618 . Accessed: 29/09/2011 15:11 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms.jsp JSTOR is a not-for-profit
Premium Brand Community Sociology
ADMINISTRATION Wia Urim~ Me&*.‚ feenadu Management Sciences Research Report No. 54 PROPOSED RESEARCH ON MANAGEMENT INFORMATION SYSTEMS by N. C. Churchill‚ C. H. Kriebel and A. C. Stedry October.‚ 1965 This report was prepared as part of the activities of the Management Sciences Research Group‚ Carnegie Institute of Technology‚ under Contract Nonr 760(24)‚ NR 047-048 with the U. S. Office of Naval Research and under a Ford Foundation Grant. Reproduction in whole or in part is
Premium Decision theory Research Decision making
NAME: SAMUEL MWENDWA COURSE: BACHELOR OF COMMERCE UNIT NAME: MARKETING RESEARCH UNIT CODE: HCB 2210 QUESTION Critically discuss the research conducted on the marketing mix variables and evaluate the benefits of such information to marketing management. INTRODUCTION The marketing mix and the 4 Ps of marketing are often used as synonyms for each other. In fact‚ they are not necessarily the same thing
Premium Marketing
Traditional Grammar is the speculative work of the medieval and the prescriptive approach of the 18th Century grammarians basically it refers back to the Aristotelian orientations towards the nature of language as it is shown in the work of the ancient Greeks and Romans. Origin: The very beginning of the twentieth century was typically marked by a new approach to grammar as suggested by linguists such as Ferdinand de Saussure and American linguist like Frantz Boas‚ Bloomfield and Edward Sapir
Premium Grammar Linguistics Latin
Conclusion The purpose of this research is to identify whether Dilmah should continue the current campaign or modify the campaign. The result from the secondary research and primary qantative research show the total black tea sales has great increased about 13% from 2008 – 2009 which is a fantastic result in the world economic recession period of time. Dilmah has market share of 29% which is the highest share of one brand. Dilmah target customer is traditional family and age is from middle to
Premium Tea Part-time Marketing
Lesson 1 Meaning of Research‚ The Research Process and Characteristics Objectives: 1. To understand the nature and meaning of research. 2. To know continuous search after new knowledge of a fundamental nature. 3. To apply the goals of research in the development of technically trained people of various levels to man science agencies‚ industrial firms and allied organizations. 4. To recognize the need for information • accurate information is the basis for intelligent
Premium Research Scientific method
original printed version. Table of Contents Preface Chapter 1: The Role Of Marketing Research Chapter Objectives Structure Of The Chapter The role and limitations of marketing research A definition of marketing research The purpose of the research Clear‚ concise‚ attainable‚ measurable and quantifiable objectives The need to set a time horizon for marketing research A reporting period The research proposal Step 1: Problem definition Step 2: Hypothesis generation Step 3: Decision on
Premium Marketing Sampling
Just Buy It: Nike Advertising Aimed at Glamour Readers: A Critical Feminist Analysis Darin J. Arsenault & Tamer Fawzy. Tamara : Journal of Critical Postmodern Organization Science. Las Cruces: 2001. Vol. 1‚ Iss. 2; pg. 63-76‚ 14 pgs Abstract (Article Summary) The growing popularity of women ’s sports has helped steer fitness companies such as Nike to carefully craft advertising messages aimed at women. The current study assessed Nike ’s marketing campaign in Glamour‚ a popular consumer magazine
Premium Advertising