2%; made sweeter and many flavours like berries; (3) packaging that is green as the major colour‚ with the yellow arrow on the women body demostrate the benefits of the product (4) people can choose from 4‚ 8‚ 16 packs (5) new range of product: Activia light To sum up‚ these are successful and lead to great brand awareness and
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307LON Regular Assignment 1: Activia Name: ID No: Date: 24/11/2013 Contents Executive summary ‘Activia’ is a brand of yogurt owned by Danone and launched in UK in 1988. It was known as ‘Bio’ before 2006. They are one of the most successful companies in the world’s top 500‚ with more than 100 thousands employees globally. As the biggest dairy producer in the world‚ they have been operating for decades. In China‚ they are producing yogurt
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penetration significantly increased. The graph of household penetration shows they met the 38% target 2 months ahead of plan‚ finishing the year a point ahead‚ attracting 1.2 million new customers (versus 900k target). The increase in value sales meant Activia increased its value share by 7% whereas Müller Corner remained static; this enabled it to take its position as market leader. Finally‚ all attitudinal measures improved over the campaign period. A key aim of the campaign had been to increase the
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When looking at the website activa.us.com for the first time‚ I would say that the main assumptions that I get from viewing this website is that the company wants to show off how healthy their product is by describing itself as low fat and no calories‚ also with the tabs that keep changing such as the one that states "explore the digestive benefits of Activa." Secondly I would also assume that they want their customers to believe there product is unbelievably‚ not only healthy‚ but also delicious
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Activia yogurt ensures on its advertisement in assisting regulating the digestive system announcing from Activias’ website‚ “Activia may help reduce the frequency of minor digestive issues like bloating‚ gas‚ discomfort and rumbling‚ when consumed twice per day for two weeks as part of a balanced diet and healthy lifestyle”. It is consumed by many people who desire a regulated digestive system targeted to mainly women. The ingredients included in this product could have an effect on one’s individual
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I. Statement of the Problem The Groupe Danone’s Activia yogurt has been well-known in the past years since its release. Its sales and profits’ growth is increasingly rapidly‚ especially now that the yogurt is available worldwide‚ due to its health benefits. The Activia yogurt is still in very good condition in selling it but there are some countries that have a few populations that were eating yogurt and one of it is the US. II. Background of the Problem As it is stated earlier‚ America has
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Integrated Marketing Communications: Brand Analysis Henry Garcia‚ Kris Burningham Cassandra Carone Agata Kosinski F C Flying Colours Advertising Table of Contents INTRODUCTION 3 ANALYSIS OF THE 4 P’S OF MARKETING 4 PRODUCT ACTIVIA DANONE YOGURT PROMOTION PRICE PLACE PRODUCT ANALYSIS SUMMARY 4 4 5 7 8 9 MARKET ANALYSIS 10 ECONOMIC TRENDS SOCIAL/DEMOGRAPHIC/CULTURAL TRENDS YOGURT CONSUMPTION IN CANADA TECHNOLOGY
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influence ads are having on our minds and wallets. When it comes to selling products‚ many companies will stack-the-deck with faulty use of authority. As an excellent example‚ lets look at Dannon Activia yogurt. Actress Jamie Lee Curtis‚ who appears in many of the commercials‚ endorses the Activia products. One commercial opens with Jamie Lee Curtis sitting on a green sofa and holding up the front page of a newspaper. She reports that the bad news is that 87% of this country suffers from occasional
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Dannon Company has a trademark of Activia in its products. One of its products is the Light and Fit yoghurt. The light and fit comes in variety of flavors‚ raspberry‚ banana and strawberry just to name a few‚ with no artificial color and a natural touch. This product is advertised to be multi- functional with its great works with women’s gastrointestinal hygiene and beauty. The product is said to bring about what people want from any food supply. The company is mostly targeting young ladies‚ middle
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concentrated in my studies on IMC mix tools currently used by the company. I find the mix one of the most proper way to communicate with consumers. The report will discuss and give an explanation of using IMC mix in process of selling yogurt called Activia. Moreover‚ the report will support you with information how to use the tools of IMC mix in a proper way. As a fact that our company produces and sells dairy products‚ the impact of Integrated Marketing Communications plays a great role in the final
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