INTRODUCTION 3 ANALYSIS OF THE 4 P’S OF MARKETING 4 PRODUCT ACTIVIA DANONE YOGURT PROMOTION PRICE PLACE PRODUCT ANALYSIS SUMMARY 4 4 5 7 8 9 MARKET ANALYSIS 10 ECONOMIC TRENDS SOCIAL/DEMOGRAPHIC/CULTURAL TRENDS YOGURT CONSUMPTION IN CANADA TECHNOLOGY TRENDS REGULATORY TRENDS MARKET SHARE LEADING YOGURT MAKERS‚ 2006 LEADING YOGURT BRANDS‚ 2006 10 11 11 12 12 13 13 13
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Dannon Company has a trademark of Activia in its products. One of its products is the Light and Fit yoghurt. The light and fit comes in variety of flavors‚ raspberry‚ banana and strawberry just to name a few‚ with no artificial color and a natural touch. This product is advertised to be multi- functional with its great works with women’s gastrointestinal hygiene and beauty. The product is said to bring about what people want from any food supply. The company is mostly targeting young ladies‚ middle
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influence ads are having on our minds and wallets. When it comes to selling products‚ many companies will stack-the-deck with faulty use of authority. As an excellent example‚ lets look at Dannon Activia yogurt. Actress Jamie Lee Curtis‚ who appears in many of the commercials‚ endorses the Activia products. One commercial opens with Jamie Lee Curtis sitting on a green sofa and holding up the front page of a newspaper. She reports that the bad news is that 87% of this country suffers from occasional
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have concentrated in my studies on IMC mix tools currently used by the company. I find the mix one of the most proper way to communicate with consumers. The report will discuss and give an explanation of using IMC mix in process of selling yogurt called Activia. Moreover‚ the report will support you with information how to use the tools of IMC mix in a proper way. As a fact that our company produces and sells dairy products‚ the impact of Integrated Marketing Communications plays a great role in
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providing functional food/drinks? We are going to focus on the 4 main out of home channels that distribute functional foods and those are Universities‚ gyms ‚ canteens and cafes. First in the Universities the main competitors of Yakult are Actimel‚ Activia‚ Friesche Vlag‚ FrieslandCampina‚ and also fresh fruit drinks ( orange juice ‚ apple juice) . For the Gym we can find a different type of assortments‚ like Gatorade‚ Powerrade‚ AA high energy drink‚ Aquarius drink‚ and all kind of fresh fruit drinks
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when Isaac Carasso wanted to create yogurt with inherent health benefits. Through the years and different lines of succession‚ Danone continued to grow‚ but never lost its core vision of providing better health to people through their products. When this case was written‚ Danone’s global business focus was on fresh dairy (Activia yogurt)‚ bottled water (Evian)‚ medical nutrition‚ and baby nutrition. Danone viewed the United States as an emerging market for yogurt‚ thus Dannon’s marketing efforts
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Danone Way The origin of yogurt Did you know that yogurt was first sold in pharmacies as an aid to digestion? In 1919‚ the sight of so many children in Barcelona suffering from intestinal disorders surprised the entrepreneur Isaac Carasso.At the time he was very interested in the research of Metchnikoff‚ the 1909 Nobel Prize winner‚ on yogurt lactic acid bacteria. Carasso brought some bacterial ‘cultures’‚ from the Pasteur Institute in Paris and launched the first yogurts in Barcelona. Cultures‚
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False Advertising: Can you Trust Advertisement? Low fat‚ no fat‚ sugar free‚ high in fiber‚ healthy lifestyle are all hype words used to advertise food products. Individuals have busy hectic lifestyles and want to be able to grab an easy‚ convenient‚ tasty food product. They do not have time or are too lazy to read the nutrition label to see what they are ingesting‚ and to research the claims that companies make about their products. Consumers trust manufacturers to provide truthful information
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largest domestic seller of yogurt and nutritional products in the US. Dannon was ranked #1 worldwide with bottled water‚ and #2 in baby nutrition by medical nutrition businesses. The Dannon Company is one of the top two industry leading yogurt producers with top rival competitor Yoplait; a portfolio brand of the US food conglomerate General Mills. The Dannon
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Isolation‚ Expression and Cloning of Lactate Dehydrogenase Gene from Lactobacillus bulgaricus Lactobacillus bulgaricus is used for industrial production of yogurt mainly because of his fermentative capability. In this experiment‚ the gene encoding the enzyme lactate dehydrogenase [ldhA] from the bactaria was isolated and cloned. The expressed ldhA gene was inserted into pET28b plasmid vector. The resulting recombinant pET28b-LdhA expression vector was then transformed after introduction into E.
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