CASE 3-8: The Activision Blizzard Merger In December of 2007 the merger of Activision and Blizzard was announced. Blizzard Entertainment‚ one of four divisions of Vivendi games‚ was the key ingredient for synergy between the two firms. First‚ an introduction to the video game software industry is pertinent. This will be followed by some discussion regarding the major trends and major players in the industry. Second‚ some insight will be provided on the merging companies‚ Activision and Blizzard
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Company History and Profile Activision and Blizzard Entertainment have been longstanding brands within the gaming industry for some time. Activision started out in 1979 as the world’s first independent developer and distributor of video games for gaming consoles such as Atari‚ Nintendo‚ and Sega‚ in addition to developing both gaming and business applications for personal computers. One of their earliest major hit games was Pitfall‚ which was designed for the Atari 2600 series gaming console
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Market Analysis 2/18/2013 Carlos Agis I. Company Summary Overview Leading market positions across all game categories‚ Activision Blizzard is the second largest entertainment and gaming software business in the world by revenue (Reuters Agency). Activision has published some of the best selling console‚ handheld‚ and mobile video games such as Call of Duty (Reuters Agency). The company’s second-half‚ Blizzard Entertainment‚ focuses on the firms’ pc gaming industry with best-selling games
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Activision Blizzard is very profitable due to many reasons. One of those reasons is contributed by the subscription game of World of Warcraft‚ which has 10.2 million subscribers as of December 2011. It is published by Blizzard; World of Warcraft wasn’t just a groundbreaking game‚ but also a business accomplishment. Its impact on the business industry is huge. Many other gaming companies have tried to replicate World of Warcraft’s success since the game’s 2004 launch. This game had and still has
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Understanding the Strategies of Activision Blizzard‚ Inc. What is the vision of Activision Blizzard‚ Inc.? Activision Blizzard‚ Inc.’s corporate vision is to be a “worldwide leader in the development‚ publishing‚ and distribution of quality interactive entertainment software‚ online content and services that deliver a highly satisfying entertainment experience (Activision Blizzard – 2013 SEC Form 10-K/A Amended Annual Report).” Horizontal Integration & Synergy; Activision Blizzard‚ Inc.’s approach to success
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Non-GAAP—for a full reconciliation see tables at the end of the annual report. activision blizzar d‚ inc. Consistently Providing Innovative Entertainment Experiences Best selling video game ever in a single Year 2011. activision PuBlishing’s largest new iP launch ever. #1 suBscriPtion Based mmorPg as of 12/31/11. one of the fastest growing Premium online services ever created. page one activision blizzar d‚ inc. Innovation Drove Record Earnings Per Share $0.92 $0.79 $0
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Live case study: Activision Activision was established in 1979 as a third party video game developer-publisher. Formation of Activision has been one of the most significant events for gaming industry. Activision is publisher of one of the most famous game publisher today. Games like Call of Duty‚ Guitar Hero and Pitfall series are published by Activision. Currently Activision is merged with Blizzard (creator of world’s most played subscription based game) to form Activision Blizzard World’s largest
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Responsibility Activision Blizzard is an industry leader for producing and designing video games. They have annual revenues of 4 billion‚ annual income of 2.2 billion and total assets of 5.5 billion. Activision‚ as they are commonly known‚ have great customer support and even better technical support‚ despite having to deal with one of the most impatient and finicky customer bases‚ the gamer. So how do they stack up in social responsibility? As a video game company Activision does not have the
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Thus‚ Activision snowstorm particular organization likewise same Likewise each company‚ they also need their society and mission. Activision snowstorm particular organization need publish eight center esteem that have guided Activision snowstorm particular organization for those a considerable length of time. These qualities would influence their staff’ choices Also activities
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SCHOOL OF BUSINESS ADMINISTRATION STRATEGIC MANAGEMENT VIVENDI-BLIZZARD CASE STUDY: A SITUATION ANALYSIS PAPER OUTLINE Instructor: Professor Clarisse Molad‚ PhD Student: Ilija Kuzmanovski Skopje‚ December 2012 CONTENTS 1. 2. 3. 4. ABSTRACT ............................................................................................................................ 2 INTRODUCTION .......................................................................................................
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