CASE 1-2 : McDonald’s expands globally while adjusting its local recipe Discussion Questions : 1-18. The key elements in McDonald’s global marketing strategy are based on the concept of this quick-service restaurant which is delivering three things to customers: inexpensive foo‚ quick-service and clean and familiar environment. Memorable advertising and intensive promotion efforts are two important tools that made McDonald’s one of the world’s most valuable brands. For instance “I’m loving it”
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BUSI 400 July 20th‚ 2013 Exercise 1 Page 22 Questions 24‚ 25‚ 28‚ 30 and 37 24: Strategic Management is often referred to as the capstone course in business administration because it provides a way of “formulating‚ implementing‚ and evaluating cross-functional decisions that enable an organization to achieve its objectives.” This type of management requires skill and critical thinking in all aspects of the business to create a plan that will make the company prosper in the overall
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five years. In Asia Pacific & Latin America‚ branded shoes will grow 9-11% in the first five years and 7-9% the last five years. Private label is expected to grow 10% universally in the first five years and 8.5% during the next four years vary up to 2% due to competition levels. Your company can produce 6 million pairs of shoes during normal time and an additional 1.2 million if overtime is used. Shoes shipped from factories to distribution centers are subject to tariffs (according to region) and
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School of Business Student name/s: Luke Andrew Doran Student number/s: 17960117 Unit name and number: 200083 Marketing Principles Tutorial group: Tutorial day and time: Tuesday Tutor: James Yoo Title of assignment: ILA – 1 Luke Doran 17960117 Length: 515 words Date due: 10/03/15 Date submitted: 09/03/15 Campus enrolment: Parramatta Declaration: I/we hold a copy of this assignment if the original is lost or damaged. I/we hereby certify that no part of this
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1. Identify the key elements in McDonald’s global marketing strategy (GMS). In particular‚ how does McDonald’s approach the issue of standardization? Does McDonald’s think global and act local? Does it also think local and act global? McDonald’s global marketing strategy is based on combination of global and local marketing mix elements. For the first elements in McDonald’s global marketing strategy (GMS) is a vital elements in McDonald’s business model restaurants system that can be set up virtually
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Application 1 – Evaluation of Two New Assessment Methods for Selecting Telephone Customer Service Representatives 1. The reliability for both the clerical and the work samples are favorable. We see in the Clerical Test that the co-efficient alpha (at .85 and .86) and the test-retest (.92) are both high so we have an acceptable degree of reliability for the test. For the Work Sample (T) & Work Sample (C) we find the inter-rater agreements to be high at with Work Sample (T) being T1=88% and T2=79%
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Sociology Mahmut Sahin Key Assignment 1: Childhood (A) Child centred society is a society that puts the welfare of children first in terms of priority. For example‚ America is a child centred society because the society on a whole will put the needs of a child first. (B) There are many ways in which the distinction between childhood and adulthood is “becoming blurred.” An example of how this is happening is ‘Television’. Television blurs the distinction between
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ECON 339‚ September 2013 Assignment 1 Economics 339 (A01) 2013 Assignment 1 L. Welling September 18‚ 2013 Due: September 30‚ 2013 Total value: 25 marks Notes: 1. Assignment is due by 4:30 pm on September 30. It can be handed in be in class before then‚ or dropped into the assignment box for 339 by that time. Students are encouraged to work together on assignments‚ but must write up answers individually. 2. Please use at least one-half page for any diagram required. Marks will be
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20 DOCTORS 400 PATIENTS NEW DRUG/ TRADITIONAL PROZAC‚ 50/50 PATIENTS NEW DRUG 18 MONTHS CHECKLIST AT TWICE A MONTH TRADITIONAL PROZAC MORE DEPRESS‚ LESS DEPRESS‚ APPETITE‚ SLEEPING? TEST SUPERVISOR 1 PHYSICAL SIDE EFFECT‚ RASHES‚ HIGH BLOOD PRESSURE‚ IRREGULAR HEART RHYTHMS‚ LIVER‚ KIDNEY PROBLEMS TEST SUPERVISOR (PHARMACIST) BLOOD PRESSURE‚ BLOOD TEST RESULT‚ DEPRESSION INDICATORS‚ OWN PATIENCE NOTES PATIENTS MEDICAL PROFILE DR. NOTES LAB 1.3 The school would need to keep track of the school
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FI 512 Week 2 Answer Key Chapter 3 1. [Business Organization and Intellectual Property] Phil Young‚ founder of the Pedal Pushers Company‚ has developed several prototypes of a pedal replacement for children’s bicycles. The Pedal Pusher will replace existing bicycle pedals with an easy release stirrup to help smaller children hold their feet on the pedals. The Pedal Pusher will glow in the dark and will provide a musical sound as the bicycle is pedaled. Phil plans to purchase materials
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