SERVICE MARKETING MIX MEANING A selection of services developed to offer customers a choice within a particular range. The elements of a services marketing mix are sometimes called the seven Ps: the four Ps of the marketing mix‚ plus three Ps of services: participants‚ physical evidence‚ and process (of service assembly). [pic] Service Marketing A Service is an economic activity‚ that is intangible or not be touched
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Activity Based Costing Table of Contents Objective: 3 Activity Based Costing (A-B-C). 3 Oracle On Demand: 4 Deployment Options: 4 “Refresh” Activity 5 Current Costing Practice: 6 Limitations: 7 A-B-C Analysis: 8 Suggested Cost Pool: 10 Objective: The purpose of this project is to elaborate on the fundamentals of activity based costing (ABC) in the context of project management. The opportunity is to develop an integrated management system utilizing ABC concepts to plan
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Traditional Overhead Costing vs Activity Based Overhead Costing Activity based costing deals with the key activities in which the firm’s resources are put. It accumulates overhead costs for each such activity. It is also used in determining the drivers of these activities. It assigns the cost of these activities to their ultimate cost centre. Activity based costing is rather a refinement over traditional costing system. The major differences are as follows: Under traditional costing‚ the overheads are
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Banks are basically service-rendering institutions. The existence and success of banks depend on their ability to meet the various needs and wants of the customers. The new millennium has brought with it challenges as well as opportunities in various fields of economic activities including banking. The banking sector in India has undergone several changes in the areas of prudential‚ regulatory‚ disclosure and supervisory norms. The financial reforms launched during the early 1990s have dramatically
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TOPIC: ACTIVITY-BASED MANAGEMENT INTRODUCTION Activity based management (ABM) is an approach to management that aims to maximize the value adding activities to the customers while minimizing or eliminating non-value adding activities. The objective of ABM is to improve the efficiency and effectiveness of an organization in securing its markets. It draws on activity based-costing (ABC) as its major source of information and focuses on managing activities to (1) reduce costs‚ (2) create performance
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Abstract: The service quality means to customer’s satisfaction‚ which leads to customer loyalty‚ considerable practitioner interest has focused on programs to improve service quality. Customer perception is very important factor to measure service quality. This paper aims to assess customers perception on the different dimensions of service quality such as responsiveness‚ tangibility‚ assurance‚ empathy‚ reliability and the overall service quality in Standard Chartered bank‚ the top banking service provider
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they are willing to invite there investible funds. In the last decade investment opportunities have increased in all the sectors .It is a known fact the service sector has grown much faster than any other sector and its contribution to GDP is much greater in this background‚ I consider it appropriate to undertake a project study on “investment opportunities in service sector”. Investment is a process of sacrificing some use of funds today for the benefits to be in future. More specifically‚ investment
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National service “Baris‚ baris sedia !” ‚ “Senang diri !” ‚ these are the familiar commands we usually hear in the campsite of national service . National service was proposed in the late of year 2001 and started in year 2004 in Malaysia. Trainees are selected randomly from a national database that includes all citizens registered with a Malaysian identical card‚ either born locally or overseas through a computerized process each year. National service with the aim of benefiting the youths comprises
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economic activities Sector The primary sector of the economy extracts or harvests products from the earth. The primary sector includes the production of raw material and basic foods. Activities associated with the primary sector include agriculture (both subsistence and commercial)‚ mining‚ forestry‚ farming‚ grazing‚ hunting and gathering‚ fishing‚ and quarrying. The packaging and processing of the raw material associated with this sector is also considered to be part of this sector. In developed
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In the effort of creating a national unity between difference races‚ the government had implemented a National Service Training Program (PLKN). This program was commenced in 2003 and fully operated since year 2004. It is a full time live-in dormitory based three months‚ for those teenagers who fresh graduated from high school. It is meant to address racial polarization and encourage national unity among the youth. The National Service Training Program (PLKN) is implemented to achieve the following
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