were powerful 4 Why the Ogilvy Ad was far more modern 5 DDB: 5 History of “THINK SMALL”: 6 Targeted Audience 6 Volkswagen’s Competition 7 Problems 7 Why it was a success 8 References 8 David Ogilvy: Introduction: David Mackenzie Ogilvy was born in England on June 23‚ 1911. In 1948‚ he founded the New York-based ad agency Hewitt‚ Ogilvy‚ Benson & Mather (which eventually became Ogilvy & Mather Worldwide)‚ with the financial backing of London agency Mather & Crowther. He had never
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Assignment #2 Lipton Ice Tea Commercial – Tokyo Dancing Hotel For this assignment I picked a popular TV ad made by Lipton Ice Tea‚ which was a part of their Drink Positive campaign. I find this commercial to be quite successful‚ funny‚ entertaining‚ effective and memorable‚ because the first time I saw it was several years ago and I still remember it very well and I like it a lot. Here is a list of factors contributing to such a perception of this ad in my particular case:
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Analysis of a Commercial Bleach Purpose: The purpose of this lab is to determine the amount of sodium hypochlorite (NaClO) in commercial bleach. This can be done by forming triiodide ions. To make the measurement more accurate‚ starch was added to help determine the endpoint of the solution. The significance of this lab is that industry can use these techniques to determine the amount of NaClO in the bleach of the rival industry and improve it. Hypothesis: The hypothesis is that‚ an accurate
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“ANALYSIS ON THE OJT IN TRAVEL AGENCY OF THE 3RD YEAR BACHELOR OF SCIENCE IN INTERNATIONAL TRAVEL AND TOURISM MANAGEMENT OF CITHM” A Thesis Presented to the Faculty to the College of International Tourism And Hospitality Management LYCEUM OF THE PHILIPPINES UNIVERSITY In Partial fulfillment of the requirements for the degree of Bachelor of Science in International Travel and Tourism Management Submitted by: Catindig‚ Erlyn D. Duque‚ Vernagin S. Ortiz‚ Rachel Mae M. APRIL
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Ad parnassum is one of the greatest painting that it was drawn by such a famous artist ‘Paul Klee’ and he had used so many different techniques in his painting. So‚ during 1928 to 1929 Paul Klee was traveled to Egypt so after he was back he drew this painting so the paint represent his trip to Egypt he wanted to give us a message of what he have seen in Egypt. In this artwork he had drawn so many small squares and he had colored them to represent a painting. And I liked the way he has used some techniques
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law within the city limits. Some of the federal law enforcement agencies include the Federal Bureau of Investigation. Their responsibilities include fingerprint examinations‚ crime lab analysis‚ and assisting local law enforcement if asked. The FBI is not a national police force but they do assist in capturing criminals and have different divisions in most major cities. The Drug Enforcement Administration is also a federal agency. Their role in law enforcement is to capture drug dealers. They can
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CYP36 1.1- Multi-agency working aims to support children and young people earlier to ensure they meet the five Every Child Matters (ECM) outcomes. The five outcomes of ECM state that we need to be working together to achieve the best possible outcomes for children in our setting. These outcomes are: • Be healthy • Stay safe • Enjoy and achieve • Make a positive contribution • Achieve economic well being Multi-agency working brings together practitioners from different sectors and
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The different roles and services offered by an advertising agency An advertising agency play varied roles in terms of the contributions they make to their respective clients’ businesses. The following are the departments of an advertising agency: 1. Account Handling 2. Planning Department 3. Creative Department 4. Media Department 5. Production Department Account Handlers (Executives) They will provide day-to-day liaison with the client company and will be responsible for ensuring that the
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Commercial #1 Old Spice- The Man Your Man Could Smell Like The commercial opens with a man standing in the bathroom wearing only a towel. He says hello to ladies and tells them to compare their man to him‚ and says they could smell like him if they use Old Spice body wash. A series of unlikely events quickly unfold and then the man says‚ “Anything is possible when your man smells like old spice and not a lady.” This commercial falls into the is/ought category of fallacies. This commercial places
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GORILLA AD CAMPAIGN OF CADBURY Anuj Kwatra – U110009 Hitesh Agarwal – U110024 History of the Ad Gorilla Ad is a British advertising campaign launched by Cadbury Schweppes in 2007 to promote Cadbury Dairy Milk-brand chocolate. It was a 90-second television and cinema advertisement‚ which formed the centre piece of their new ad campaign. It was created and directed by Juan Cabral and starred actor Garon Michael. The campaign itself comprised appearances on billboards‚ print newspapers and magazines
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