"Ad avoidance" Essays and Research Papers

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    war and peace

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    War seems to be the most destructive and horrific type of human interaction. No other venue allows people to kill each other in such massive numbers or to cause such incredible and widespread suffering. Wars often take years to develop‚ can last for years longer‚ and the effects reverberate for decades if not centuries. If war is so awful‚ why do people continue to allow it to happen? Why don’t we simply eliminate it? Curiously‚ some people actually seem to like war. Armed combat is glorified

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    also competing with the viewer’s environment as well. • Even if your commercial is being aired‚ viewers may never see it unless it is intrusive enough to capture their attention. • A minimum amount of airtime provides limited length of exposure and ad clutter. • The message comes and goes‚ and that’s it! Unless you buy additional time‚ the viewer doesn’t see your commercial again. • Multiple exposures are required to achieve message retention and consumer action. If you don’t reach your viewer

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    Fallacies on Sweatshop

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    Part 1: Intellectual Standards- “The vast majority of Transterra’s college apparel is manufactured in a factory in Honduras which employs primarily women and children who operate under horrific conditions.” The author is violating the intellectual standards of precision and breadth. The author does not provide enough details to emphasis that the company employs primarily women and children. It could be possible that everyone has a different meaning to horrific conditions. In other countries it

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    Hardin Essay Questions 2

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    Varshini Pabba 6/28/2015 ENGWR 302 8:30-11:40 Lifeboat Ethics: The Case of Helping the Poor Questions 1. Garrett Hardin mentions the various ways about how the carrying capacity of Earth exceeded. These include the increase of population‚ World food banks‚ overuse of the environment‚ increased pollution‚ etc. Some other factors other than the ones mentioned by the writer are better medical facilities‚ stress on global water supplies‚ exhaustion of fossil fuels‚ etc. 2. The population on Earth

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    together for the greater good of the society. The Office of The Tax Collector (the department I worked in) is responsible for ensuring MCG operates in a successful and proficient manner. The OTC’s focus and responsibility is for the collection of Ad Valorem Taxes‚ Mecklenburg County’s prime income source. These are taxes on real property (land and buildings) motor vehicles‚ boats‚ trailers‚ and other personal property including business taxes (income-producing personal property‚ such as the equipment

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    Assignment 1 – Critical Analysis Name: Lee Ka Man‚ Kayley Class: EN3513 SID: 52868900 Lecturer: Allan Johnson Product: Nippon Paint Nippon paint is the largest paint manufacturer within Asia nowadays‚ which is established in Japan since 1881. With more than 120 years of experience in paint technology‚ they are profound in producing a variety of paints like emulsion‚ wood‚ metal and spray paint to suit different customers’ needs in several areas‚ for example‚ private and public residential

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    Tiger Beer Ad Campaign

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    Question 1. What do you think have been the marketing communications and advertising objectives of Asia Pacific Breweries for Tiger Beer from 1932-2008? ➢ Tiger Beer‚ more than a beverage- a Brand Beer being a beverage that cannot be differentiated very much one from the other‚ usually focuses on advertising Tiger Beer as a brand more than as a drink. Hence‚ the focus of the marketing communications and advertising efforts of Asia Pacific Breweries for Tiger Beer from 1932-2008 was to build

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    Available online at www.sciencedirect.com Journal of Business Research 62 (2009) 169 – 180 Anti-consumption and brand avoidance☆ Michael S.W. Lee a‚⁎‚ Judith Motion b‚1 ‚ Denise Conroy a‚2 b Department of Marketing‚ The University of Auckland Business School‚ Private Bag 92019‚ Auckland 1142‚ New Zealand Department of Management and Marketing‚ Faculty of Commerce‚ University of Wollongong‚ Northfields Avenue‚ Wollongong‚ NSW 2522‚ Australia Received 1 June 2007; received in revised form

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    Should taxes on alcohol be raised? Consequences of alcohol tax rates on beverages consumption and alcohol-related complications have been widely studied over the past fifty years. Nowadays‚ the challenge for both economists and politicians is to estimate and form a tax level that maximizes social prosperity and most efficiently increases incomes. Alcohol taxation is an essential component of a complete alcohol control strategy. Even if any increase in alcohol tax rates will not cause a significant

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    12/10/2009 The Inconsistency of the Mass Media with Moral Principles | | Mediated Communications | Final Paper | In today’s society there are many mass media practices that I feel are inconsistent with moral principles. Forms including internet pop-ups‚ junk emails‚ and television news are just three of the many ways that the mass media is inconsistent with moral principles. Even though we‚ as a society‚ face this issue every day‚ there is one way to bypass it. That method is to be

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