TB0141 October 18‚ 2009 Ad-lider Embalagens‚ SA: Marketing Research for Drawstring Trash Bags in Brazil Introduction In July of 2001‚ Lazlo Sved and his new partner‚ Emilio Figer‚ were going over the market research one more time. The two senior executives at Embalagens Ad-lider‚ SA (Ad-lider Packaging‚ Inc.) were carefully considering how the findings of the marketing research they had commissioned would impact the launch of their new drawstring trash bag product line named Climp Fecha Facil
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possible acceptance of this new product‚ the competitors’ situation‚ the fierceness of the competition‚ the potential volume of trash bag market‚ the awareness of the brand. 2. Does Ad-Lider have a marketing orientation? Justify your reasoning. I don’t think Ad-Lider have a marketing orientation. Because Ad-Lider‚ as the reading referred‚ has three divisions‚ commercial‚ industrial and consumer products. And although its products focus on plastic bags and packaging‚ its majority of income comes
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| | [Type the document title] | A case study on Ad-lider Embalagens‚ SA: Marketing Research for drawstring trash bags in Brazil | Synopsis Ad- Lider Embalagens‚ SA was founded in 1970. The company headquartered in the town of Tres Rios‚ Rio de Jeneiro is one of Brazil’s largest manufacturers of plastic bags and packaging. A commercial office is located in the city of Rio de Jenerio. The company controls Ad- lider transportation‚ a trucking firm that distributes its products. The firm
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customers are willing to spend on the product. Some of the most important factors to be considered would include consumer preferences and consumer habits. 2. Does Ad-Lider have a marketing orientation? Justify your reasoning. Yes I believe Ad-Lider has a marketing orientation. Since the existing line of products at Ad-Lider do not bring satisfactory profit in the long term and are not very modern and up to the standards of what the consumers in todays time want‚ the company decided to launch
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Synopsis: This case basically talks about Ad- Liner Packaging Inc‚ Brazil’s largest manufacturer of plastic bags and packaging‚ and their decision of launching of new drawstring trash bags named Climp Fecha Facil. With the investment of one million dollars already done to purchase new machines for production of the new trash bags the stake seem to be high. Market analysis regarding perceived acceptance‚ packaging preferences and the perceived feature for the new trash bag are done with three focus
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Y POSGRADO MONOGRAFÍA YO COMO LÍDER Lic. Alejandra Isabel Martínez Villarreal Monterrey‚ N.L. A 7 de noviembre de 2010 YO COMO LÍDER ¿Líder yo? Nunca lo había pensado. Nunca me había visto impulsada a considerarlo hasta ahora. Quizás sea porque no he desempeñado un rol laboral en donde tenga a mi cargo un grupo de personas‚ o quizás sea porque hasta este momento consideraba que un líder es quien maneja grandes masas. Buscando la definición de líder‚ tenemos que Viveros (2003) señala
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1) What is Blockbuster’s amortization timetable? Do you think it is appropriate? The Blockbuster’s amortization timetable is 40 years. I think this is not appropriate because it is not the industry standard and should be 5-7 years. 2) What would be the impact on Blockbuster’s 1988 earnings per share if 5 year amortization were applied to this goodwill? This will actually make the company to experience large amount of goodwill and thus their tax liability will increase. 3) What would have been the
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Ad Analysis Have you ever been walking down the ice cream aisle at the grocery store‚ and there are 12 different brands for the exact same flavor? If you have‚ and if you are as financially stable as I am‚ you almost always reach out for the cheapest one in your range of vision. One of the Ben and Jerry’s advertisements in the People’s magazine may make you think twice about the type of ice cream you are purchasing. This ad is an explosion of color‚ with an interesting layout‚ and a play on font
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in the advertising media is more a social‚ cultural and economic problem than purely a physical one. The subjection of woman to indecent representation is a global one.” http://www.gather.com/viewArticle .action?articleId=281474976719311 Women in ads represent what the society holds as an ideal image of her. The depiction of women in the advertisement signifies the greater patriarchal power and dominant male discourse which is vividly present in the society. The women are almost the puppet of the
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can be very different. In the ad that will be analyzed in this response‚ two main groups might have different interpretations of the message of the ad. One of these groups is non-religious people‚ and the other one is religious people. The ad that will be discussed is a poster or picture by “Antonio Federici Gelato Italiano”. The company produced this specific ad‚ which was then banned for being too offensive. This already shows that there will be a group for which the ad is too offensive‚ but for other
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